At a Glance
- Tasks: Analyse customer behaviour and optimise digital journeys to enhance the Dr. Martens experience.
- Company: Join the iconic Dr. Martens team, a brand with over 60 years of cultural impact.
- Benefits: Enjoy hybrid working, generous discounts, private healthcare, and 25 days annual leave.
- Other info: Be part of a diverse team that values individuality and encourages authentic self-expression.
- Why this job: Make a real impact on a global brand while growing your career in a vibrant environment.
- Qualifications: Strong analytical skills and a passion for customer-centric digital experiences.
The predicted salary is between 35000 - 45000 £ per year.
Dr. Martens is more than a brand - it’s a global icon with over 60 years of attitude, heritage, and cultural impact. We’re a thriving, values‑driven business powered by diverse thinkers, bold doers, and people who bring their whole selves to work. If you’re ready to make your mark, you’re in the right place. At DM, our values guide everything we do: Be Yourself, Act Courageously, Show You Care. They’re not just words - they’re how we turn passion into progress.
As our CX / CRO Analyst, you’ll be part of the Customer Experience Team working closely with brilliant people across the business and reporting into CX / CRO Manager. You’ll be right at the heart of fast‑moving projects that shape how we show up for our consumers - today and tomorrow.
This role plays a pivotal part in driving our consumer centric strategy. Everything you do will help elevate the DM experience - whether you’re enabling teams, improving processes, influencing decision making, or crafting moments that matter for our consumers around the globe. You’ll help us push boundaries, raise the bar, and keep the spirit of DM alive in everything we deliver.
CORE ACCOUNTABILITIES- Customer Journey & Performance Analysis: Analyse customer behaviour and performance across priority digital journeys (entry, browse, search, PDP, checkout, post‑purchase), tracking conversion, engagement, drop‑off, and behavioural metrics to identify friction points and optimisation opportunities.
- Experimentation & Optimisation Support: Support the design, setup, execution, and evaluation of A/B and multivariate tests, contributing to a prioritised optimisation and experimentation backlog while ensuring methodological rigour and data accuracy.
- Insight Generation & Knowledge Sharing: Translate complex data into clear, actionable insights and recommendations to inform experience, optimisation, and product decisions, ensuring test results and learnings are well documented and shared for reuse across teams and markets.
- Cross‑Functional Collaboration & Data Governance: Work closely with UX/UI, CRO, Product, and Analytics partners to support experience improvements, while maintaining data quality, consistency, and reliability within agreed governance and experimentation frameworks.
- Analytical & Experimentation Foundations: Strong capability in analysing customer behaviour, performance data, and experimentation outputs, with a solid understanding of experimentation principles, hypothesis testing, and optimisation best practices.
- Customer & Digital Journey Focus: Customer‑centric mindset with strong familiarity in eCommerce and digital journeys, able to interpret how design, content, and experience quality impact user behaviour.
- Insight Communication & Collaboration: High attention to detail and rigour in analysis, reporting, and interpretation, with the ability to clearly explain insights and collaborate effectively within cross‑functional teams.
- Tools, AI & Ways of Working: Practical awareness of AI‑enabled analytics, research, and experimentation tools, and comfort operating within structured, iterative optimisation and delivery environments.
WHAT’S IN IT FOR YOU?
- Hybrid working
- Welcome free pair of Docs
- ‘Buy as you Earn’ Share scheme
- 65% off all Docs
- 50% off Accessories
- Pension Scheme through Aviva
- 25 Days Annual Leave + Bank Holidays
- Private healthcare
- 2 paid volunteer days per year
At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity, expression, sexual orientation, national origin, genetics, age, veteran status or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers. We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.
Ready to fill your boots? If you’re excited to own your impact, shape the future of an iconic brand, and grow your career in a place that champions individuality - we’d love to hear from you.
Application closing date: Friday 12th June 2026
CX/CRO Analyst employer: FashionUnited Group
At Dr. Martens, we pride ourselves on being a values-driven employer that champions individuality and fosters a collaborative work culture. As a CX/CRO Analyst, you'll enjoy a hybrid working model, generous employee benefits including a share scheme and private healthcare, and ample opportunities for personal and professional growth within a globally recognised brand. Join us in shaping the future of an iconic company where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land CX/CRO Analyst
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Dr. Martens on LinkedIn. A friendly chat can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 2
Prepare for the interview by diving deep into Dr. Martens' values and culture. Think about how your experiences align with 'Be Yourself, Act Courageously, Show You Care'. Bring those examples to the table!
✨Tip Number 3
Show off your analytical skills! Be ready to discuss specific projects where you've analysed customer behaviour or optimised processes. Use data to back up your claims and demonstrate your impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Dr. Martens family.
We think you need these skills to ace CX/CRO Analyst
Some tips for your application 🫡
Be Yourself:When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your unique style and perspective.
Tailor Your Application:Make sure to customise your application for the CX/CRO Analyst role. Highlight your relevant experience and skills that align with our values and the job description. It shows us you’re genuinely interested!
Show Your Analytical Skills:Since this role is all about analysing customer behaviour and performance, include examples of how you've used data to drive decisions in the past. We love seeing how you can turn numbers into actionable insights!
Apply Through Our Website:For a smooth application process, make sure to apply directly through our website. It’s the best way for us to receive your application and keep everything organised. Plus, it shows you’re keen on joining the Dr. Martens family!
How to prepare for a job interview at FashionUnited Group
✨Know Your Data
As a CX/CRO Analyst, you'll be diving deep into customer behaviour and performance data. Brush up on your analytical skills and be ready to discuss specific metrics you've worked with. Show how you can translate complex data into actionable insights that align with Dr. Martens' consumer-centric strategy.
✨Embrace the Brand Values
Dr. Martens values authenticity, courage, and care. Make sure to reflect these values in your responses. Share examples of how you've acted courageously in past roles or how you've shown care for customers. This will demonstrate that you resonate with their culture and are ready to contribute positively.
✨Prepare for Collaboration
This role involves working closely with cross-functional teams. Be prepared to discuss your experience collaborating with UX/UI, Product, and Analytics partners. Highlight any successful projects where teamwork led to improved customer experiences, showcasing your ability to communicate effectively across different functions.
✨Showcase Your Experimentation Knowledge
Familiarise yourself with A/B testing and optimisation best practices. Be ready to talk about any experiments you've designed or analysed in the past. Discuss how you ensured methodological rigour and data accuracy, as this will show your understanding of the importance of experimentation in driving customer experience improvements.
