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- Tasks: Support the CRM team in creating engaging customer communications across various channels.
- Company: Join Ralph Lauren, a leading luxury fashion brand with a vibrant culture.
- Benefits: Gain valuable experience in a fast-paced environment with potential for growth.
- Other info: Collaborate with talented professionals and enhance your skills in a dynamic setting.
- Why this job: Be part of a creative team that drives impactful marketing campaigns.
- Qualifications: Studying towards a degree or have relevant CRM experience; passion for fashion is a must.
The predicted salary is between 20000 - 30000 £ per year.
The Customer Relationship Manager (CRM) Intern will be focused on supporting the team with the preparation, production and sign-off of cross-channel customer communications (email, SMS, DM) for the Ralph Lauren Online business, from briefing to execution. You will have a strong eye for detail, be creatively minded and have the ability to build strong relationships with internal teams and external partners, to ensure the right content is being driven to our customers at the right time, keeping the customer, brand and data at front of mind. You will also assist on administrative tasks to help ensure the smooth running of the department.
Responsibilities
- Campaign execution – briefing and proofing of CRM campaigns, working with the CRM Associates to brief in elevated and engaging campaigns driving commercial KPIs.
- Supporting the CRM Associate with efficiencies to processes.
- Work closely with the CRM Associate and CRM Manager to understand the channel targets and support on best-in-class test and learn strategies to improve channel performance.
- Familiarise yourself with CRM key performance indicators (KPI’s) and metrics and understand how campaigns are performing against regular benchmarks, as well as understanding how CRM feeds into the wider business on a weekly and monthly basis.
- Support on data capture initiatives, working with the CRM Associate & Data Strategist on optimising in store and progressive data capture opportunities to build out the RLE base.
- Conduct regular competitor reviews to stay abreast of the industry, CRM and technical innovations – share with the wider CRM team.
Qualifications
- Studying towards degree standard or equivalent, or proven (relevant) CRM experience.
- Passion for fashion retail as well as brand and digital marketing.
- Strong affinity with the Ralph Lauren or Luxury brands.
- Ability to work well collaboratively and independently under pressure in a fast-paced environment.
- Creatively minded.
- Strong organisational skills & attention to detail.
- Excellent communication skills, both verbal and written.
- Advanced Excel & PowerPoint skills.
Customer Relationship Management Intern employer: FashionUnited Group
Contact Detail:
FashionUnited Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Relationship Management Intern
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Ralph Lauren on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research Ralph Lauren’s recent campaigns and be ready to discuss how you can contribute to their CRM efforts. Show them you’re not just passionate about fashion but also about their brand.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family. Focus on articulating your thoughts clearly and confidently, especially about your creative ideas for customer communications.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to dive into the world of CRM with us.
We think you need these skills to ace Customer Relationship Management Intern
Some tips for your application 🫡
Show Your Passion for Fashion: When you're writing your application, let your love for fashion retail shine through! Mention any relevant experiences or interests that connect you to Ralph Lauren and the luxury brand scene. We want to see that you’re not just looking for any internship, but that you’re genuinely excited about this one.
Be Detail-Oriented: Since attention to detail is key for this role, make sure your application is polished and free of typos. We appreciate a well-structured application that reflects your organisational skills. Remember, if you can’t proofread your own application, how will you handle CRM campaigns?
Highlight Your Communication Skills: This role requires excellent communication, so don’t shy away from showcasing your verbal and written skills in your application. Use clear and concise language, and if you have examples of past experiences where you’ve successfully communicated with teams or clients, share them with us!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and know how to navigate the digital space, which is super important for this position!
How to prepare for a job interview at FashionUnited Group
✨Know Your CRM Basics
Before the interview, brush up on your understanding of Customer Relationship Management. Familiarise yourself with key performance indicators (KPIs) and metrics that are crucial for evaluating campaign success. This will show your potential employer that you’re not just passionate about the role but also knowledgeable about the industry.
✨Showcase Your Creativity
Since the role requires a creatively minded individual, come prepared with examples of past projects or ideas that demonstrate your creative thinking. Whether it’s a unique campaign concept or an innovative approach to data capture, having tangible examples will help you stand out.
✨Demonstrate Strong Communication Skills
As communication is key in this role, practice articulating your thoughts clearly and confidently. Be ready to discuss how you’ve effectively collaborated with teams in the past, and think of ways to illustrate your verbal and written communication skills during the interview.
✨Research Ralph Lauren and Competitors
Take some time to research Ralph Lauren and its competitors. Understand their brand values, recent campaigns, and market positioning. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to their CRM strategies.