At a Glance
- Tasks: Drive customer engagement through Email and SMS, maximising lifetime value and retention.
- Company: Join Pandora, the world's largest jewellery brand, committed to sustainability and innovation.
- Benefits: Enjoy flexible working, competitive salary, bonuses, and 55% off Pandora products.
- Other info: Opportunities for career growth, mentorship, and a supportive work culture.
- Why this job: Be part of a dynamic team shaping customer experiences and driving brand success.
- Qualifications: Experience in CRM or Email Marketing, strong analytical skills, and creativity.
The predicted salary is between 37800 - 46200 £ per year.
The role
Reporting to the CRM & Loyalty Manager, this role is responsible for supporting the delivery of Pandora's customer engagement strategy across the UK & Ireland.
Through use of customer insight, segmentation and personalisation, the CRM Specialist will drive performance across Email and SMS channels to maximise customer lifetime value, engagement and retention.
The successful candidate will identify growth opportunities, translating data into actionable recommendations, and continuously enhancing channel performance through testing and optimisation.
They will work cross-functionally to deliver relevant, customer-centric communications to ensure CRM channels successfully contribute to wider commercial and brand objectives.
About Pandora
Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials.
Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery.
Pandora jewellery is sold in more than 100 countries through 7,000 points of sale, including more than 2,800 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs around 39,000 people worldwide and crafts its jewellery with 100% recycled silver and gold.
Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030.
Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 32.5 billion (EUR 4.4 billion) in 2025.
Our people
Our global team of over 33,000 passionate individuals helped Pandora achieve record earnings in 2023, driven by a new long-term growth strategy.
This rapid progress has fostered an ambitious and empowering culture.
As we grow, we continue to invest in our talent. We're seeking people who share our values and can help us realise our ambitions.
- What to expect from the role
- Deliver the CRM strategy across Email & SMS for the UK and Ireland driving key business priorities including LFL growth, brand elevation, and our loyalty programme.
- Drive CRM’s contribution to omnichannel performance, planning initiatives that drive both footfall and online engagement.
- Own all channel reporting delivering actionable insights and recommendations to improve performance and inform future campaign planning.
- Ensure Email and SMS campaigns are planned in alignment with Trading & Marketing calendars, subject to approval by the CRM & Loyalty Manager , to achieve commercial targets.
- Provide first stage approval of newsletter campaigns, providing feedback to the CRM Coordinator to ensure all campaigns adhere to best practice & test learnings.
- Performance Optimisation
- Lead the channel optimisation roadmap, identifying opportunities across segmentation, personalisation, dynamic content, automation and testing.
- Identify opportunities to increase customer acquisition, retention and reactivation through targeted CRM initiatives across Email and SMS.
- Analyse customer behaviour, engagement, and churn trends to develop segmentation strategies that deliver more targeted and personalised communications.
- Be the point of contact for Global Consumer Engagement team; collaborate on test roadmap to optimise triggered and automated lifecycle campaigns.
- Partner with CDP team to deliver AI-driven optimisation initiatives and automation enhancements.
- Work closely with Marketing and E-commerce teams to ensure CRM activity supports broader commercial and brand objectives throughout the customer journey.
- Build strong cross-functional relationships across E-commerce, Retail, Marketing, Merchandising and Global teams to ensure a coordinated customer experience.
- The successful candidate
- Significant d emonstrable experience in a CRM or Email M arketing role with hands-on experience with a CDP/ESP
- Proven track record of driving commercial growth and customer engagement through Email & SMS channels
- Have excellent communication skills, both written and verbal ; confident presenting performance, insights and recommendations to stakeholders at varying levels across the business, including senior leaders
- Highly analytica l , with the ability to translate data into actionable insights.
- Strong eye for creative execution, layout and visual presentation, with the ability to balance commercial performance with brand elevation .
- Experience managing multiple projects and priorities in a fast-paced retail or B2C environment.
- Commercially minded, proactive , and motivated by continuous improvement, with a genuine passion for CRM and customer engagement.
- Experience developing segmentation and personalisation strategies.
- Understanding of how AI, predictive capabilities and marketing automation can be leveraged to enhance customer engagement and channel performance.
- Basic understanding of relevant legal requirements such as GDPR and E-Privacy laws
- Ideal candidates will have
- Hands-on experience with Bloomreach
- Experience using Power BI & Adobe Analytics
- Strong understanding of the full marketing mix and the role CRM plays within an omnichannel customer journey
- Craft Your Future with Pandora: A Career Built Around You
At Pandora, your career is a journey of growth, development, and limitless potential. We believe in empowering you to shape your own path and craft your own incredible.
What We Offer
- Career Development & Growth: Be at the forefront of an inspiring journey with tailored development plans, mentorship, and regular reviews to ensure you’re on track to achieving your goals.
- Competitive Salary & Regular Reviews: We make sure your efforts are rewarded fairly, with regular opportunities to review your progress and success.
- Generous Bonus Scheme: Your hard work doesn’t go unnoticed, with opportunities to earn performance-related bonuses.
- Hybrid Working Flexibility: Strike the perfect balance between collaboration and focus, with three office days and two work-from-home days between Monday and Thursday.
- Early Finish Fridays: Start your weekends early by finishing work at 3 PM every Friday.
- Private Healthcare: Your wellbeing is our priority, with access to private healthcare that keeps you covered.
- Employee Discounts & Perks: Enjoy 55% off Pandora products and exclusive access to discounted brands, cinema tickets, gym memberships, holidays, and more.
- Annual Leave & Flexibility: 25 days annual leave plus bank holidays, with the option to buy or sell leave, and your birthday off to celebrate YOU!
- Wellness Hub & Support: Access to wellness resources and a dedicated Employee Assistance Programme offering free, confidential support 24/7.
- Recognition & Celebrations: Your achievements are our success. With a recognition programme and regular celebrations, we ensure every success is shared and appreciated.
Your future is waiting – craft the incredible with Pandora!
At Pandora, we believe in creating not just a job, but a journey of fulfillment, growth, and success.
If you’re ready to take the next step in crafting your incredible career, join us and let’s build something extraordinary together.
Pandora’s recruitment procedures are designed to be transparent and clear for all candidates.
This helps us ensure that applicants are provided with a fair and equal opportunity to demonstrate their competencies and skills by removing blocking factors, possible biases, and risks of discrimination.
We encourage everyone applying to our vacancies to refrain from adding identity-related elements such as a photo, marital status and age.
- If you require reasonable adjustments in place during your interview(s), please make us aware as soon as possible*
Want to know more about working at PANDORA?
- England, United Kingdom of Great Britain and Northern Ireland
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CRM Manager employer: FashionUnited Group
At REISS, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Located in the vibrant area of Islington, our team enjoys a supportive environment with ample opportunities for professional growth and development, alongside competitive benefits that enhance work-life balance. Join us to be part of a forward-thinking company that values your contributions and empowers you to achieve your career aspirations.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for FashionUnited Group and show them what you can bring to the table.
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like FashionUnited Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with FashionUnited Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at FashionUnited Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit FashionUnited Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of FashionUnited Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about FashionUnited Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at FashionUnited Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at FashionUnited Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At FashionUnited Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
