At a Glance
- Tasks: Support creative messaging and strategy across Paid Media channels.
- Company: Join Sweaty Betty, the OGs of female-first activewear empowering women since 1998.
- Benefits: Be part of a mission-driven team with opportunities for growth and creativity.
- Other info: Collaborative culture focused on innovation and community support.
- Why this job: Make an impact in women's fitness while developing your skills in a dynamic environment.
- Qualifications: Experience in Paid Media or Creative environments; strong communication and organisational skills.
The predicted salary is between 30000 - 40000 £ per year.
We burst onto the scene as the OGs of female‑first activewear back in 1998. Since then, we’ve been on a global mission to empower women through fitness and beyond. By uniting a global community of women – our sisterhood – together we encourage one another to embrace our bodies and everything we can do with them. Our sisterhood treats every day like it’s made for moving, and we’re always pushing to do better too. This is an exciting opportunity to join us as a Comms Executive as we continue our mission to empower women through fitness and beyond.
Our Values:
- WE REALLY CARE
- FIRST, BEST, BRAVEST
- OUR STRENGTH IS IN EACH OTHER
- STAND UP, SPEAK UP, SHOUT OUT
The Comms Executive supports the delivery of creative and messaging across Paid Media channels, helping to ensure assets are insight‑led, platform‑appropriate and optimised for performance. This role will contribute to creative briefing, messaging structure and testing activity within Paid Media, working closely with internal teams and platform partners.
Key Responsibilities
- Creative Strategy & Messaging Support: Support the development and execution of Paid Media creative and messaging across relevant platforms (Meta, TikTok, Pinterest, YouTube, Display). Assist in translating brand and business priorities into clear paid media messages. Help ensure creative adheres to platform best practices.
- Creative Briefing & Asset Delivery: Support the creation of clear and structured Paid Media creative briefs. Contribute to briefing content including messaging hooks, formats, product focus and hypotheses. Help coordinate asset delivery to ensure timelines, specifications and formats are met.
- Creative Calendar Coordination: Support the upkeep of the Paid Media creative calendar across campaigns and key trading periods. Help align creative output with Paid Media activity and campaign timelines.
- Testing & Performance Support: Assist in the implementation of creative testing across Paid Media channels. Support the setup and tracking of tests. Help feed insights into future campaigns and optimisations.
- Insights & Feedback: Support the analysis of creative performance data to identify trends and opportunities. Contribute to sharing actionable feedback with Copy and Design teams.
- Collaboration & Communication: Work closely with Paid Media, Copy and Design teams to support campaign delivery. Share relevant updates and insights with internal stakeholders where appropriate.
Skills & Experience
- Essential: Experience or exposure to Paid Media, Performance Marketing or Creative environments. Strong written communication skills. Basic understanding of Paid Media platforms and key performance drivers. Highly organised, with good attention to detail.
- Desirable: Experience working with Copy, Design or Creative teams. Awareness of creative testing approaches. Understanding of performance metrics such as CTR, CVR, CPC and ROAS.
Comms Executive - Sweaty Betty employer: FashionUnited Group
At Sweaty Betty, we pride ourselves on being a leading employer that champions female empowerment and community spirit. Our vibrant work culture fosters creativity and collaboration, offering employees the chance to grow within a supportive environment while contributing to meaningful initiatives like our Sweaty Betty Foundation. With a commitment to sustainability and innovation, we provide unique opportunities for personal and professional development in a dynamic industry, making us an exceptional place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Comms Executive - Sweaty Betty
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for FashionUnited Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like FashionUnited Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with FashionUnited Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at FashionUnited Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Comms Executive - Sweaty Betty
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit FashionUnited Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of FashionUnited Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about FashionUnited Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at FashionUnited Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at FashionUnited Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At FashionUnited Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
