Associate, Brand Media

Coach is a global fashion house founded in New York in 1941. Inspired by Creative Director Stuart Vevers and a commitment to inclusive innovation, Coach designs beautiful, long‑lasting pieces that allow customers to express themselves. As part of the Tapestry portfolio, Coach operates within a global network focused on ingenuity and inclusivity.

Primary Purpose

The Associate, Brand Media will deliver and optimise Coach’s paid media strategy across Europe, the Middle East, Africa and India. The role blends strategic planning and full media management to ensure precise media investments that raise brand awareness, deepen consideration and increase purchase intent.

Key Responsibilities

• Support the Senior Media Manager in shaping regional media plans across paid social, video, partnerships and select offline activations (e.g., OOH).
• Own end‑to‑end campaign execution for EMEAI, ensuring accurate targeting, timely launches and high executional standards.
• Manage creative asset delivery, trafficking across platforms and coordinate with Global Creative, Brand Marketing teams, agencies and media partners.
• Maintain and own regional campaign calendars, budget trackers, asset trackers and delivery timelines.
• Actively monitor live campaign performance and lead tactical optimisations with agencies and platforms.
• Translate performance data into insights and present clear recommendations to senior stakeholders.
• Support Brand Lift Studies, platform measurement and ongoing test‑and‑learn frameworks.
• Manage pacing, budget accuracy, invoice tracking and PO processes across markets.
• Collaborate with Brand Marketing, Performance Marketing, PR, eCommerce and CRM teams to align media with broader marketing objectives.
• Build strong relationships with Global Media, Analytics, Marketing and Creative teams to ensure alignment and knowledge sharing.
• Partner closely with the Brand Marketing Coordinator to ensure media campaigns align with brand initiatives.
• Liaise with local and global teams to confirm campaign details and asset needs.
• Manage defined workstreams with media agencies and hold partners accountable for delivery, optimisation and reporting quality.
• Partner with platform and media vendors to unlock innovation, added value and improved measurement.
• Research new platforms, channels and trends and share insights with the Senior Media Manager and agency partners.
• Educate and explore media agency offerings and attend external events to evolve media knowledge.

Qualifications

• 2–4 years of experience in paid media, media planning or digital marketing within retail, fashion or beauty environments.
• Hands‑on expertise across key platforms including Meta, YouTube, TikTok, Google/DV360 and emerging channels.
• Experience working across multiple markets or regions.
• Confidence interpreting performance data and translating insights into actionable recommendations.
• Highly organised with strong commercial acumen and a proactive, ownership‑driven mindset.
• Proven ability to work independently and manage priorities in a fast‑paced, matrixed environment.

Cannot provide visa sponsorship for this position; right to work in the UK required.

Benefits

• Hybrid working (3 days from office, 2 days remote).
• Option to finish early on a Friday (Flex Fridays).
• One paid volunteering day per year and opportunities to volunteer with global projects.
• Internal mobility and career progression.
• Regular social events – seasonal and cultural.
• Equity inclusion & diversity initiatives including employee resource groups and regional inclusion council.
• 25 days holiday plus public holidays.
• Annual incentive plan (company performance bonus).
• Multi‑brand discount up to 50% off on Coach and Kate Spade.
• Private healthcare with health assessment (Bupa).
• Bupa rewards – financial wellbeing support and wellness discounts.
• Free 24/7 support for family building, fertility and menopause with Maven.
• Employee assistance programme.
• Interest‑free season ticket loan.
• Cycle‑to‑work scheme.

Equal Opportunity Statement

Tapestry is an equal‑opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy or any other legally‑recognized protected basis prohibited by applicable law.