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- Tasks: Lead marketing activations and in-store events for Swarovski across Latin America.
- Company: Join Swarovski, a renowned luxury brand known for its premium products and innovative marketing.
- Benefits: Enjoy a dynamic work environment with opportunities for collaboration and creativity.
- Why this job: Be part of a cross-functional team driving impactful marketing strategies in diverse markets.
- Qualifications: Bachelor’s degree and 5+ years in marketing operations; bilingual in Spanish and English required.
- Other info: This is a temporary role with potential for growth in a prestigious company.
The predicted salary is between 28800 - 43200 £ per year.
As the Marketing Operations Manager for Swarovski in Latin America, you will be the backbone of all retail calendar activations and in-store events across the region. You will lead the planning, coordination, and flawless execution of marketing activations, ensuring alignment with the Brand position and global strategies while maximizing impact at the point of sale.
In addition to managing regional retail activations, you will provide strong support to trade marketing initiatives, working closely with partners to drive sell-out and strengthen brand presence in LATAM’s diverse markets. This is a highly cross-functional role, requiring collaboration with Brand, Sales, VM, PR, CRM, and local market teams to deliver seamless 360° campaigns.
Key Responsibilities
Retail Calendar & Activation Management
- Build and manage the annual retail marketing calendar for LATAM, ensuring full alignment with the Brand positioning and global launch timelines.
- Lead the planning and execution of in-store activations, events, and promotions in collaboration with local and global teams.
- Guarantee brand consistency across all retail touchpoints and ensure premium consumer experience.
Trade Marketing & Partner Support
- Support the development and implementation of trade marketing plans for key retail partners (e.g., El Palacio de Hierro, Liverpool, etc) and other monobrand partners across Latam.
- Localize global campaigns and toolkits if necessary, for seamless execution in stores and online across all retail channels.
- Coordinate the timely delivery of POS materials, VM assets, and storytelling elements for all channels.
- Ensure that partner activations are fully aligned with brand objectives and elevate the premium brand image.
Brand Alignment & Localization
- Act as the main connector with central, ensuring that all regional activations uphold global brand guidelines and creative direction.
- Localize global campaigns and toolkits to fit LATAM’s markets while maintaining brand DNA and visual identity.
- Partner with global marketing teams to share regional insights and adapt messaging for cultural relevance.
Cross-Functional Coordination
- Serve as the operational hub for Marketing LATAM, liaising with Sales, VM, Brand/PR, CRM, and local market teams.
- Partner with local markets to align on launch timelines, priorities, and resource allocation.
- Act as the main interface with external agencies and suppliers to ensure smooth project execution.
Performance Tracking & Optimization
- Track the effectiveness of activations using KPIs such as sell-out, event ROI, foot traffic, and brand visibility metrics.
- Share regular performance reports and actionable insights with regional, Brand, and global stakeholders.
- Benchmark competitor activities and bring forward recommendations to elevate brand presence.
Profile Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 5+ years of relevant experience in marketing operations, retail marketing, or trade marketing, ideally within luxury, beauty, fashion, or premium lifestyle industries.
- Proven track record in managing multi-market activations and complex calendars in a matrixed organization.
- Strong project management and organizational skills, with the ability to drive multiple initiatives simultaneously.
- Excellent interpersonal and communication skills; ability to influence stakeholders at all levels.
- Strategic thinker with strong business acumen and analytical mindset.
- Fluent in Spanish and English (written and spoken); Portuguese is a plus.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Outlook); experience with project management tools is a plus.
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JR Marketing Operations Manager - Temporary employer: Fashion United
Contact Detail:
Fashion United Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land JR Marketing Operations Manager - Temporary
✨Tip Number 1
Familiarise yourself with Swarovski's brand values and marketing strategies. Understanding their positioning in the luxury market will help you align your discussions during interviews with their expectations and demonstrate your commitment to the brand.
✨Tip Number 2
Network with professionals in the luxury retail sector, especially those who have experience in marketing operations. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could enhance your application.
✨Tip Number 3
Prepare to discuss specific examples of past marketing activations you've managed, particularly in multi-market environments. Highlighting your project management skills and ability to coordinate across teams will showcase your fit for this cross-functional role.
✨Tip Number 4
Stay updated on current trends in the luxury retail market, especially in Latin America. Being knowledgeable about competitors and market dynamics will allow you to contribute meaningful insights during interviews and demonstrate your analytical mindset.
We think you need these skills to ace JR Marketing Operations Manager - Temporary
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing operations, retail marketing, or trade marketing. Emphasise any previous roles where you managed multi-market activations or complex calendars.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the luxury and fashion industries. Mention specific examples of successful marketing activations you've led and how they align with Swarovski's brand values.
Showcase Your Skills: Highlight your project management and organisational skills in your application. Provide examples of how you've driven multiple initiatives simultaneously and influenced stakeholders at various levels.
Language Proficiency: Since fluency in Spanish and English is required, ensure that your application reflects your language skills clearly. If you have proficiency in Portuguese, mention it as an added advantage.
How to prepare for a job interview at Fashion United
✨Know the Brand Inside Out
Before your interview, make sure you research Swarovski thoroughly. Understand their brand values, recent campaigns, and how they position themselves in the luxury market. This knowledge will help you align your answers with their expectations and demonstrate your genuine interest in the role.
✨Showcase Your Project Management Skills
Given the emphasis on managing multi-market activations, be prepared to discuss specific examples from your past experience where you successfully led projects. Highlight your organisational skills and how you handled challenges, ensuring you convey your ability to manage complex calendars effectively.
✨Emphasise Cross-Functional Collaboration
This role requires working closely with various teams. Be ready to share experiences where you collaborated with different departments or external partners. Focus on how you facilitated communication and ensured alignment across teams to achieve common goals.
✨Prepare for Performance Metrics Discussion
Since tracking performance is a key responsibility, think about how you've used KPIs in previous roles. Be ready to discuss how you measured success in past marketing initiatives and what insights you derived from those metrics to optimise future campaigns.