At a Glance
- Tasks: Lead digital marketing strategies and enhance customer engagement for a major footwear brand.
- Company: Established retail business with ambitious growth plans and strong brand equity.
- Benefits: Generous salary, bonus scheme, pension contribution, and flexible working hours.
- Other info: Join a high-performing team and enjoy opportunities for professional growth.
- Why this job: Shape customer strategy and influence commercial performance in a dynamic environment.
- Qualifications: Experience in CRM, digital marketing, and lifecycle marketing strategies.
The predicted salary is between 65000 - 70000 £ per year.
We are seeking a commercially driven Senior CRM & Digital Marketing Manager to lead the end‑to‑end digital customer journey for a major footwear brand, operating at significant ecommerce scale. This is a high‑impact leadership role responsible for shaping how customers are acquired, retained, re‑engaged and rewarded across multiple consumer brands and markets.
Working at the intersection of CRM, lifecycle marketing, loyalty, and digital acquisition, you will play a key role in driving sustainable long‑term growth through insight‑led strategy, data‑driven decision making and customer‑centric marketing. You will lead a multi‑disciplinary team and work closely with Ecommerce, Trading, Retail, Insights and Technology teams to deliver commercially effective, scalable marketing initiatives.
- Developing and delivering a joined‑up CRM and digital acquisition strategy across all devices and markets.
- Own performance against revenue, retention, traffic and cost‑of‑sale targets and translate customer insight and market trends into scalable growth initiatives.
- Act as a senior stakeholder across Ecommerce, Trading, Retail, Buying, Insights and Technology.
- Lead, coach and develop a high‑performing CRM and Digital Marketing team.
- Own the CRM platform, improving targeting, segmentation, personalisation and data usage, and design and launch a customer loyalty and rewards programme.
- Own the email marketing strategy across multiple brands and drive continuous testing and optimisation of campaigns, automations and transactional communications.
- Lead email performance, deliverability and CRM best practice.
- Lead digital acquisition and preferably have experience with ROAS discipline, Bloomreach and Google Analytics.
The successful candidate will have experience building and optimising lifecycle marketing strategies that retain, reward and reactivate customers. They will be confident owning the CRM platform, improving targeting, segmentation, personalisation and data usage, and will design and launch a customer loyalty and rewards programme. They will also own the email marketing strategy across multiple brands and drive continuous testing and optimisation of campaigns, automations and transactional communications.
In return, the company is offering a generous salary of up to £65,000 - £70,000 depending on experience, plus a bonus scheme, pension contribution and flexi hours. The role is four days in the office and one day from home. This is an opportunity to join an established retail business with ambitious growth plans, strong brand equity and a large, engaged customer base. You’ll have the autonomy to shape customer strategy, influence commercial performance and build meaningful long‑term customer relationships at scale.
Senior CRM and Digital Marketing Manager - Footwear Brand employer: Fashion & Retail Personnel
Join a dynamic and innovative footwear brand that prioritises employee growth and development, offering a collaborative work culture where your insights directly influence customer strategy and commercial performance. With a competitive salary, bonus scheme, and flexible working hours, you will thrive in an environment that values creativity and teamwork, all while being part of a company with ambitious growth plans and a strong commitment to customer engagement.
Contact Details:
Fashion & Retail Personnel Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM and Digital Marketing Manager - Footwear Brand
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in CRM and digital marketing. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their customer journey and think about how you can improve it. This will show you're genuinely interested and ready to make an impact.
✨Tip Number 4
Apply through our website! We love seeing candidates who are proactive and take the time to submit their applications directly. It shows you're serious about joining our team and makes it easier for us to find you.
We think you need these skills to ace Senior CRM and Digital Marketing Manager - Footwear Brand
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role. Highlight your experience in CRM and digital marketing, especially any work with lifecycle strategies or customer loyalty programmes. We want to see how you can drive growth!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills align with our needs. Be sure to mention your experience with data-driven decision making and team leadership.
Showcase Your Achievements:Don’t just list your responsibilities; show us what you've achieved! Include metrics and examples of successful campaigns or strategies you've implemented. We love numbers that demonstrate your impact!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Fashion & Retail Personnel
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platform and its functionalities. Be ready to discuss how you've improved targeting, segmentation, and personalisation in your previous roles. This will show that you can hit the ground running.
✨Showcase Your Data-Driven Mindset
Prepare examples of how you've used data to drive marketing decisions. Whether it’s through Google Analytics or other tools, being able to demonstrate your analytical skills will impress the interviewers and highlight your ability to make informed decisions.
✨Demonstrate Leadership Skills
Since this role involves leading a multi-disciplinary team, be prepared to share your experiences in coaching and developing others. Discuss specific instances where your leadership made a difference in team performance or project outcomes.
✨Be Ready to Talk Strategy
Think about your approach to developing and delivering a joined-up CRM and digital acquisition strategy. Be ready to discuss how you would tackle challenges in customer retention and engagement, and how you plan to align with other departments like Ecommerce and Trading.
