At a Glance
- Tasks: Lead and optimise paid social campaigns for a top fashion retailer.
- Company: Globally recognised fashion brand with a strong eCommerce presence.
- Benefits: Competitive day rate, hybrid work, and the chance to impact growth.
- Other info: Fast-paced environment with opportunities for creativity and collaboration.
- Why this job: Join a dynamic team and drive customer acquisition in the fashion industry.
- Qualifications: Experience in managing large-scale paid social campaigns and strong analytical skills.
We’re partnering with a globally recognised fashion retailer known for its distinctive aesthetic and strong eCommerce presence. As the brand enters an exciting new phase of growth, they’re looking for an experienced Paid Social Manager to take ownership of performance strategy and execution across key social platforms.
This is a hands-on, commercially focused role where you’ll manage significant budgets, collaborate with creative and media partners, and drive measurable impact on customer acquisition and online revenue.
The role:
- Reporting to the Senior Paid Media Manager, you will lead the day-to-day management and optimisation of paid social campaigns across platforms including Meta, TikTok, and Pinterest.
- You’ll also oversee agency performance, contribute to strategic planning, and ensure campaigns are aligned with wider marketing and trading objectives.
Key responsibilities
- Execute and evolve the global paid social strategy to drive high-quality traffic and new customer growth.
- Manage and optimise multi-million pound budgets to maximise efficiency and ROAS.
- Analyse performance data.
- Oversee and collaborate with media agency partners to ensure strong delivery and alignment.
- Work closely with creative and design teams to test and scale high-performing assets.
- Plan and coordinate campaigns across internal teams and external partners.
- Build relationships with platform partners to leverage new features, betas, and opportunities.
- Drive continuous testing across formats, audiences, and buying strategies.
- Stay up to date with platform developments, trends, and regulatory changes.
What we’re looking for:
- Proven experience managing large-scale paid social campaigns in a retail or eCommerce environment.
- Strong analytical mindset with a deep understanding of performance metrics (ROAS, CPA, CAC).
- Hands-on expertise across major paid social platforms (Meta, TikTok, Pinterest).
- Experience working with and managing media agencies.
- Collaborative approach with the ability to work cross-functionally with creative teams.
- Commercially driven, results-focused, and comfortable working in a fast-paced environment.
- Strong communication and stakeholder management skills.
Details
- Contract type: Freelance / contract
- Day rate: Competitive, dependent on experience
- Location: Hybrid (London-based preferred)
- Start: ASAP
If you’re a performance-driven Paid Social specialist with a passion for fashion and eCommerce, this is a great opportunity to make a tangible impact within a high-growth brand.
Paid Social Media Manager in Basingstoke employer: Fashion & Retail Personnel Ltd
Join a dynamic and innovative team at a leading supplier of lifestyle products, where your creativity as a Senior Slipper Designer will be nurtured and valued. With a collaborative work culture and opportunities for professional growth, you'll have the chance to influence product direction while enjoying the flexibility of hybrid working in the vibrant Milton Keynes area. This role not only offers competitive benefits but also places you at the forefront of trend-led design in a thriving retail market.
Contact Details:
Fashion & Retail Personnel Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Media Manager in Basingstoke
✨Put Your Work on Display
As a freelancer in the fashion-apparel sector, your portfolio is your best friend. Make sure to create an eye-catching online presence—think stylish website or Instagram page showcasing your designs. This is where your creativity can shine and attract potential clients like Fashion & Retail Personnel Ltd!
✨Join Fashion Communities
Get involved in fashion communities, both online and offline. Websites like Behance or DeviantArt are great for showcasing your work, while attending local fashion events or trade shows can help you network with brands and potential clients, opening doors for freelance gigs.
✨Leverage Social Media Marketing
As a freelancer, social media is your marketing engine. Start sharing your creations on platforms like Instagram and TikTok with relevant hashtags to build visibility in the fashion scene. Engage with other creators and brands to boost your discoverability—who knows, Fashion & Retail Personnel Ltd might just stumble upon your work!
✨Pitch Directly to Brands
Don’t wait for opportunities to come to you; be proactive! Research brands you love, like Fashion & Retail Personnel Ltd, and reach out with tailored pitches and links to your portfolio. Show them how your unique style can add value to their brand, and you could land some exciting freelance opportunities.
We think you need these skills to ace Paid Social Media Manager in Basingstoke
Some tips for your application 🫡
Showcase Your Style with a Portfolio:As a freelance fashion-apparel professional, your portfolio is your best friend! Make sure to include a diverse range of your work that reflects your unique style and versatility. Whether it's sketches, completed outfits, or even photoshoots you've styled, these visuals speak volumes about your capabilities.
Tailor Your CV to Fashion Trends:When crafting your CV, highlight any relevant experience in the fashion industry. List your design skills, any fashion shows you’ve participated in, and collaborations with other creatives. Don’t forget to mention current trends you’re familiar with – this shows you’re in tune with what’s happening in the industry!
Specify Your Rates and Availability:Since this is a freelance gig, be upfront about your rates and availability in your application. It helps Fashion & Retail Personnel Ltd to understand if you’re a good fit for their budget and timeline. A clear mention not only shows professionalism but also sets the right expectations from the get-go.
Express Your Passion for Fashion:In your cover letter, let your passion for fashion shine through! Share why you’re excited about the opportunity with Fashion & Retail Personnel Ltd and how your freelance work can bring something fresh and innovative. This personal touch can make a big difference and help you stand out among other applicants.
How to prepare for a job interview at Fashion & Retail Personnel Ltd
✨Show Off Your Portfolio
As a freelancer in fashion-apparel, your portfolio is your best friend. Bring along a well-curated selection of your best designs, sketches, and final products. Be prepared to explain your creative process and the inspiration behind your work—this is where you can really shine!
✨Know Your Fabrics and Trends
Brush up on the latest trends and fabric technologies relevant to your niche in fashion-apparel. Be ready to discuss how you select materials and create pieces that not only look good but also fit current market trends. It shows you’re passionate and informed, which clients love!
✨Pitch Your Unique Style
Freelancing means you’re essentially pitching yourself and your unique style. Prepare a concise elevator pitch about what makes you different as a designer. Highlight your skills, style influences, and how you can address the specific needs of Fashion & Retail Personnel Ltd. The more genuine and enthusiastic you are, the better!
✨Be Ready for Collaboration Questions
Freelancers often need to work closely with clients and other creatives. Expect questions about how you handle feedback, work with teams, or adapt your designs based on client requests. Think of examples from your past experiences where you successfully collaborated or adapted to feedback!
