At a Glance
- Tasks: Lead creative relationships with licensing partners and ensure brand standards are met.
- Company: Global leader in the toy and consumer products industry with a strong creative focus.
- Benefits: Competitive salary, generous leave, private medical insurance, and regular team events.
- Other info: Hybrid working in central London with excellent career growth opportunities.
- Why this job: Shape the future of iconic brands and work in a dynamic, creative environment.
- Qualifications: Degree in design and significant experience in the toy or consumer products industry.
The predicted salary is between 80000 - 85000 £ per year.
A global leader in the toy and consumer products industry is looking for a senior brand integrity manager. This award‑winning business creates innovative products inspired by some of the world's most recognisable entertainment and lifestyle brands. With a strong presence across EMEA and beyond, the company combines creativity, design excellence and commercial insight to deliver high‑quality licensed consumer products across multiple categories. This role offers the opportunity to play a key creative role within a growing regional team supporting one of the world's most successful plush brands.
Responsibilities
- Working within the EMEA consumer products team, you will lead the creative relationship with licensing partners across either Softlines or Hardlines, ensuring all products, packaging and marketing assets align with brand standards and market trends.
- Provide creative direction throughout the product development process, review approvals, manage pre‑production samples, contribute to category strategies and trend analysis, and collaborate closely with internal retail, marketing and business teams.
- The role is highly partner‑facing and offers significant ownership, requiring someone who can balance strategic thinking with hands‑on creative execution in a fast‑paced environment.
Qualifications
- A degree in design and significant experience within the toy, licensing or consumer products industry, ideally with licensed brands.
- Strong design and product development expertise, experience managing creative approvals, excellent trend awareness and the ability to guide partners towards commercially successful creative solutions.
- Strong communication, presentation and stakeholder management skills are essential, along with the confidence to work independently within a lean, evolving team.
- A minimum of five years' experience is required, with candidates having around ten years' experience and the ability to operate at senior manager level being particularly of interest.
Benefits
- A salary of up to approximately £85,000, depending on experience, alongside a discretionary annual bonus.
- Benefits include 25 days' annual leave plus bank holidays, private medical insurance, enhanced family leave, critical illness cover, income protection, life assurance at four times salary, and regular team events and socials.
- Based in central London, the position offers hybrid working and excellent opportunities to shape the future of a growing EMEA creative function.
Senior Manager, Brand Integrity employer: Fashion Personnel
FASHION PERSONNEL is an exceptional employer, offering a dynamic work environment where creativity and strategic thinking thrive. With a competitive salary and bonus structure, alongside a comprehensive benefits package, employees are empowered to grow within a supportive culture that values innovation and teamwork. Located in the heart of the UK luxury retail market, this role provides unique opportunities to shape the future of a prestigious brand while leading a talented team.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Brand Integrity
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fashion Personnel and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fashion Personnel are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fashion Personnel on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fashion Personnel. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager, Brand Integrity
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fashion Personnel. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fashion Personnel:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fashion Personnel’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fashion Personnel
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fashion Personnel will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fashion Personnel, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
