At a Glance
- Tasks: Lead digital marketing strategies and enhance customer engagement for a major footwear brand.
- Company: Join a well-established footwear brand with ambitious growth plans.
- Benefits: Competitive salary, bonus scheme, flexible working, and pension contributions.
- Other info: Opportunity to lead a high-performing team and influence commercial performance.
- Why this job: Shape customer strategy and drive impactful marketing initiatives in a dynamic environment.
- Qualifications: Experience in CRM, lifecycle marketing, and data-driven decision making required.
The predicted salary is between 65000 - 70000 £ per year.
We are seeking a commercially driven Senior CRM & Digital Marketing Manager to lead the end-to-end digital customer journey for a major footwear brand, operating at significant e‑commerce scale. This is a high‑impact leadership role responsible for shaping how customers are acquired, retained, re‑engaged and rewarded across multiple consumer brands and markets. Working at the intersection of CRM, lifecycle marketing, loyalty, and digital acquisition, you will play a key role in driving sustainable long‑term growth through insight‑led strategy, data‑driven decision making and customer‑centric marketing. You will lead a multi‑disciplinary team and work closely with Ecommerce, Trading, Retail, Insights and Technology teams to deliver commercially effective, scalable marketing initiatives. This is an opportunity to join an established retail business with ambitious growth plans, strong brand equity and a large, engaged customer base. You'll have the autonomy to shape customer strategy, influence commercial performance and build meaningful long‑term customer relationships at scale.
Key Responsibilities
- Develop and deliver a joined‑up CRM and digital acquisition strategy across all devices and markets.
- Own performance against revenue, retention, traffic and cost‑of‑sale targets and translate customer insight and market trends into scalable growth initiatives.
- Act as a senior stakeholder across Ecommerce, Trading, Retail, Buying, Insights and Technology.
- Lead, coach and develop a high‑performing CRM and Digital Marketing team.
- Own the CRM platform, improve targeting, segmentation, personalisation and data usage, and design and launch a customer loyalty and rewards programme.
- Own the email marketing strategy across multiple brands, drive continuous testing and optimisation of campaigns, automations and transactional communications.
- Lead email performance, deliverability and CRM best practice.
- Drive digital acquisition using ROAS discipline, Bloomreach and Google Analytics.
Qualifications
- Experience building and optimising lifecycle marketing strategies that retain, reward and reactivate customers.
- Strong understanding of CRM platforms and email marketing tools.
- Proficient in data‑driven decision making, segmentation and personalisation.
- Experience with digital acquisition tools such as Bloomreach and Google Analytics.
- Excellent stakeholder management and leadership skills.
Benefits
- Salary up to £65,000 – £70,000 depending on experience.
- Bonus scheme, pension contribution.
- Flexible working – four days in the office and one day from home.
- Additional benefits such as flexi hours.
Senior CRM And Digital Marketing Manager - Footwear Brand employer: Fashion Personnel
Join a dynamic and ambitious footwear brand as a Senior CRM & Digital Marketing Manager, where you'll lead a high-performing team in shaping the digital customer journey. With a strong focus on employee growth, flexible working arrangements, and a collaborative culture, this role offers the opportunity to make a significant impact on customer engagement and commercial success. Enjoy competitive salary packages, bonus schemes, and the chance to work within a well-established retail business that values innovation and insight-driven strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM And Digital Marketing Manager - Footwear Brand
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in CRM and digital marketing. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their customer journey and think about how you can contribute to their growth. Tailor your answers to show you're the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior CRM And Digital Marketing Manager - Footwear Brand
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role. Highlight your experience in CRM and digital marketing, especially any work with lifecycle strategies or customer retention. We want to see how you can drive growth for our footwear brand!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills align with our needs. Don’t forget to mention your leadership experience and how you’ve successfully managed teams in the past.
Showcase Your Data Skills:Since this role is all about data-driven decision making, make sure to include examples of how you've used data to inform your marketing strategies. We love seeing numbers that back up your achievements!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Fashion Personnel
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms and email marketing tools mentioned in the job description. Be ready to discuss your experience with these tools and how you've used them to drive customer engagement and retention.
✨Showcase Your Data Skills
Prepare to talk about your data-driven decision-making process. Bring examples of how you've used insights to shape marketing strategies, optimise campaigns, and improve customer segmentation. This will demonstrate your ability to translate data into actionable growth initiatives.
✨Demonstrate Leadership Experience
Since this role involves leading a multi-disciplinary team, be ready to share specific examples of how you've coached and developed teams in the past. Highlight your stakeholder management skills and how you've collaborated with different departments to achieve common goals.
✨Prepare for Scenario Questions
Think about potential scenarios related to digital acquisition and customer loyalty programmes. Prepare to discuss how you would approach challenges like improving email deliverability or optimising customer journeys across various devices. This shows your strategic thinking and problem-solving abilities.
