At a Glance
- Tasks: Shape licensed consumer products across multiple markets for a leading global games and toys manufacturer.
- Company: Fast-growing global games and toys manufacturer with a dynamic, entrepreneurial culture.
- Benefits: Salary up to £85,000, annual bonus, generous holiday, private medical cover, and hybrid working.
- Other info: Exciting opportunity to work with recognised brands and drive category growth.
- Why this job: Influence creative strategy and contribute to the growth of innovative, trend-led products.
- Qualifications: Five years' experience in creative design with strong graphic design skills.
The predicted salary is between 85000 - 85000 £ per year.
A highly successful and fast‑growing global games and toys manufacturer is looking to appoint a Senior Licensing Manager to join its expanding EMEA Consumer Products team.
Working within a dynamic, entrepreneurial environment, you will play a pivotal role in helping shape licensed consumer products programmes across multiple markets for a leading name in the industry.
The business partners with some of the world's most recognised brands and is committed to delivering innovative, trend‑led products that resonate with consumers across a broad range of age groups and retail channels.
This is a high‑visibility position offering genuine ownership, the opportunity to influence creative strategy, and the chance to contribute to the continued growth and success of the function.
Reporting to the Global VP of Brand Integrity, this role will act as the primary creative point of contact for assigned licensees across the EMEA region, with a particular focus on either the hardlines or softlines categories.
You will provide creative direction and guidance throughout the product development process, ensuring all products, packaging, marketing collateral and retail programmes are aligned with brand standards, consumer expectations and market trends.
Working closely with internal teams across retail, marketing, social, global events and commercial functions, you will translate trend insights and consumer understanding into compelling product concepts and differentiated collections.
The role requires someone who can balance creativity with commercial thinking, lead regular licensee meetings, provide clear and constructive feedback, manage approvals and samples, and inspire partners through creative mock‑ups, innovative ideas and elevated product execution that drives category growth.
We are seeking a commercially aware and design‑led consumer products professional with at least five years' experience in creative design, ideally gained across multiple product categories.
You will possess strong graphic design skills, an excellent eye for detail and a proven ability to create brand‑right products that appeal to both consumers and retail partners.
Experience within consumer products, licensing, toys or related sectors is essential, along with a strong understanding of product development processes and brand stewardship.
The successful candidate will be a confident communicator who enjoys building relationships with both internal and external stakeholders, can work independently in a fast‑paced environment, and thrives on combining strategic creative thinking with hands‑on execution.
In return they are offering a salary of up to £85,000, depending on experience.
There is an annual bonus, generous holiday allowance, private medical and critical illness and income protection cover.
They offer hybrid working with the opportunity to work from home two days a week. #J-18808-Ljbffr
Senior Licensing Manager in London employer: Fashion Personnel
FASHION PERSONNEL is an exceptional employer, offering a dynamic work environment where creativity and strategic thinking thrive. With a competitive salary and bonus structure, alongside a comprehensive benefits package, employees are empowered to grow within a supportive culture that values innovation and teamwork. Located in the heart of the UK luxury retail market, this role provides unique opportunities to shape the future of a prestigious brand while leading a talented team.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Licensing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fashion Personnel and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fashion Personnel are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fashion Personnel on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fashion Personnel. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Licensing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fashion Personnel. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fashion Personnel:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fashion Personnel’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fashion Personnel
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fashion Personnel will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fashion Personnel, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
