Head of Brand

Head of Brand

London Full-Time 43200 - 72000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead brand strategy and drive engagement across social media and campaigns.
  • Company: Fast-growing DTC fashion brand with a focus on creativity and community.
  • Benefits: Flexible hybrid working, career development opportunities, and a chance to shape a unique brand.
  • Why this job: Make a real impact in a dynamic environment while leading a passionate team.
  • Qualifications: 5-8 years in brand leadership, strong influencer marketing and PR experience required.
  • Other info: Join a culturally relevant brand and help shape its future in London.

The predicted salary is between 43200 - 72000 £ per year.

Overview

A fast-growing, culturally-driven DTC fashion business is looking for an experienced Head of Brand to lead the next phase of growth. Operating at the intersection of creativity, commerce, and culture, this company is building an aspirational brand with community at its core.

Responsibilities

  • This senior leadership position will own brand strategy across Organic Social, Earned Media, and Activations – driving reach, engagement, and long-term brand equity.
  • You\’ll lead a high-performing team, shape campaign strategy, build influencer and PR momentum, and be responsible for delivering consistent, distinctive brand presence across all touchpoints.

Qualifications

  • 5-8 years of experience in brand or marketing leadership, with at least 2 years at Head of Brand level.
  • A strong track record in influencer marketing, PR, and organic/earned social is essential.
  • Experience in fashion, lifestyle, or creative agency environments is preferred.
  • You\’ll be commercially minded with strong creative instincts, able to lead through scale and ambiguity.
  • This role is based in London, and candidates must be eligible to work in the UK.

Opportunity and Benefits

This is a unique opportunity to own and evolve a high-potential brand, work alongside a passionate and creative team, and make a real impact in a fast-paced, growing business. With flexible hybrid working and a clear path for career development, this role offers the chance to help shape the future of a culturally relevant and aspirational brand.

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Head of Brand employer: Fashion Personnel

Join a fast-growing, culturally-driven DTC fashion business that values creativity and community at its core. As the Head of Brand, you'll lead a passionate team in shaping impactful brand strategies while enjoying flexible hybrid working and clear career development opportunities in the vibrant city of London. This role not only offers the chance to make a significant impact but also to be part of a dynamic environment that fosters innovation and personal growth.
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Contact Detail:

Fashion Personnel Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Brand

✨Tip Number 1

Network like a pro! Reach out to people in the fashion and marketing industries, especially those who work at companies you admire. A friendly chat can lead to opportunities that aren’t even advertised yet.

✨Tip Number 2

Show off your personal brand! Create a standout online presence that reflects your style and expertise. Use platforms like LinkedIn and Instagram to showcase your work and connect with others in the industry.

✨Tip Number 3

Prepare for interviews by researching the company’s brand strategy and recent campaigns. Bring fresh ideas to the table that align with their vision, and don’t be afraid to share how you can elevate their brand presence.

✨Tip Number 4

Apply through our website! We’re all about making connections, so submitting your application directly helps us see your enthusiasm and fit for the role. Plus, it’s a great way to stand out from the crowd!

We think you need these skills to ace Head of Brand

Brand Strategy
Influencer Marketing
Public Relations (PR)
Organic Social Media
Campaign Strategy
Team Leadership
Creative Thinking
Commercial Acumen
Engagement Strategies
Brand Equity Development
Fashion Industry Knowledge
Lifestyle Marketing
Adaptability in Ambiguous Environments

Some tips for your application 🫡

Show Your Passion: When writing your application, let your passion for fashion and brand building shine through. We want to see how your experiences align with our mission and values, so don’t hold back on sharing what excites you about this role!

Tailor Your CV: Make sure your CV is tailored specifically for the Head of Brand position. Highlight your relevant experience in influencer marketing, PR, and social media, and showcase any achievements that demonstrate your ability to drive brand growth.

Craft a Compelling Cover Letter: Your cover letter is your chance to tell us your story. Use it to explain why you’re the perfect fit for this role and how you can contribute to our brand’s growth. Keep it engaging and personal – we love to see your personality!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to be part of our community!

How to prepare for a job interview at Fashion Personnel

✨Know the Brand Inside Out

Before your interview, dive deep into the company's brand identity. Understand their values, target audience, and recent campaigns. This will not only help you answer questions more effectively but also show your genuine interest in the role.

✨Showcase Your Leadership Style

As a Head of Brand, you'll be leading a team. Be prepared to discuss your leadership approach and how you've successfully managed teams in the past. Share specific examples of how you've driven engagement and creativity within your previous roles.

✨Prepare for Creative Problem-Solving

Expect questions that assess your ability to think creatively under pressure. Prepare examples of challenges you've faced in brand strategy and how you navigated them. Highlight your innovative solutions and the impact they had on brand growth.

✨Engage with Industry Trends

Stay updated on the latest trends in fashion, influencer marketing, and social media. Bring insights to the table during your interview to demonstrate your industry knowledge and how you can leverage these trends to enhance the brand's presence.

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