Head of Marketing in London

A British menswear label preparing to launch SS28, built on the idea that the aesthetic can change, but the standard never does. The brand focuses on casual tailoring with functional fabrics and an experimental artistic edge, positioned in the contemporary luxury menswear market.

This is a senior hire and a founding role. You will own the brand's public voice from day one, shaping how the world encounters it. You will work closely with an in-house Art Director and external creative production partners.

What you’ll do:

• Lead the marketing and campaign strategy from concept through to film, lookbook and editorial.
• Build and manage relationships with premium and luxury menswear press across print and digital.
• Write, circulate and follow up on press releases and all supporting communication tools.
• Promote brand image through effective media and PR campaigns.
• Drive brand awareness and conversion across online and retail environments.
• Define media strategy to deliver measurable campaign conversion within budget.
• Own the brand's Instagram as a living archive of creative output.
• Keep the website current across campaigns, editorial updates and product launches.
• Plan and execute the seasonal calendar around industry events and collaborations.
• Own the global brand marketing calendar, orchestrating seasonal narratives and key launches.
• Design and lead 360° campaign ecosystems, creating brand moments through storytelling and media activations.
• Shape product strategy across seasonal collections and new launches.
• Identify and develop strategic partnerships with cultural institutions and community groups.
• Steer brand evolution through collaborations and special projects.
• Head the ecommerce, retail and wholesale marketing strategy.
• Support all functions to ensure a strong and consistent brand message.
• Build and manage digital marketing channels to grow brand awareness.
• Build a strong influencer strategy, identifying suitable brand ambassadors.
• Propose and plan events appropriate to brand strategy.
• Act as brand representative across sales campaigns and key client engagements.
• Manage and own the annual marketing budget.
• Establish key metrics to track the performance of all marketing and PR activations.
• Produce weekly reporting to measure impact and conversion.
• Review target customer and competitor insights to identify marketing campaigns.
• Manage and mentor junior team members as the brand grows.

What we’re looking for:

• A Marketing Manager or Head of Marketing with hands-on experience in contemporary luxury menswear.
• A minimum of three years at Manager or Head of level within a career spanning ten or more years in fashion marketing.
• An established contact book across the premium and luxury menswear press.
• A proven track record creating impactful campaigns.
• A genuine start-up mentality, tech-savvy and comfortable operating independently.
• Cultural voracity, consuming art, music, cinema, and filtering it through a refined lens.
• The confidence to run things solo with external production support if required.

Compensation & Benefits:

• Salary in line with experience.
• Hybrid working up to two days a week from home.
• 25 days annual leave excluding bank holidays.
• Pension scheme.
• Private health care.

Additional Requirements:

• Full permanent UK working rights.
• Currently living within a commutable distance of London.

How to apply:

This search is being conducted in confidence by Fashion Heaven Inc. To apply, please follow the link in the job posting and submit your CV, portfolio and a short cover note through our web portal.