Head of Marketing

A British menswear label preparing to launch SS28. The brand is built on a single idea: the aesthetic can change, but the standard never does. Think casual tailoring with functional fabrics and an experimental artistic edge — positioned in the contemporary luxury menswear market.

This is a senior hire and a founding one. You will own the brand's public voice from day one shaping how the world encounters it for the first time and every time after that. You'll work closely with an in-house Art Director and, where needed, an external creative production house.

What you’ll do:

• Lead the marketing and campaign strategy from concept through to film, lookbook and editorial, working in close collaboration with the Art Director to execute the brand vision and external production partners.
• Build and manage relationships with premium and luxury menswear press across print and digital, securing coverage with the publications that actually matter.
• Write, circulate and follow up on press releases and all supporting communication tools.
• Promote brand image through effective media and PR campaigns, advising on media buying opportunities and managing relationships with media agencies and suppliers.
• Drive brand awareness and conversion across online and retail environments, with a clear eye on what moves customers.
• Define media strategy to deliver measurable campaign conversion within budget, developing efficient paid, owned and earned plans in line with the communications calendar and ensuring effective execution.
• Own the brand's Instagram as a living archive of world-class creative output.
• Keep the website current across campaigns, editorial updates and product launches.
• Plan and execute the seasonal calendar around industry events, brand activations and collaborations.
• Design and lead 360° campaign ecosystems, translating creative inspiration into integrated, multi-channel strategies.
• Shape product strategy across seasonal collections and new launches.
• Identify and develop strategic partnerships with cultural institutions, artist estates and elite community groups.
• Head the ecommerce, retail and wholesale marketing strategy, delivering high-impact activations.
• Support all functions to ensure the brand message is strong and consistent.
• Build and manage digital marketing channels to develop business opportunities and grow brand awareness.
• Propose and plan events appropriate to brand strategy and in support of key activations.
• Manage and own the annual marketing budget in line with the full-year plan.
• Establish key metrics to track the performance of all marketing and PR activations.
• Review target customer and competitor insights to identify suitable marketing campaigns and commercial opportunities.
• Manage and mentor junior team members, fostering a culture of initiative, collaboration and ambition.

What we’re looking for:

• A Marketing Manager or Head of Marketing with demonstrable hands-on experience in contemporary luxury menswear.
• A minimum of three years at Manager or Head of level within a career spanning ten or more years in fashion marketing.
• An established contact book across the premium and luxury menswear press.
• A proven track record creating campaigns that genuinely land.
• A genuine start-up mentality: tech-savvy and comfortable operating without a team beneath you.
• Cultural voracity: consuming art, music, cinema, underground and establishment alike.
• The confidence to run things solo with external production support if required.

Compensation & Benefits:

• Salary in line with experience.
• Hybrid working up to two days a week from home.
• 25 days annual leave excluding bank holidays.
• Pension scheme.
• Private health care.

Additional Requirements:

• Full permanent UK working rights.
• Currently living within a commutable distance of London.

How to apply:

This search is being conducted in confidence by Fashion Heaven Inc. To apply, please follow the link in the job posting and submit your CV, portfolio and a short cover note through our web portal.