Sales Manager UK in Coventry

Sales Manager UK in Coventry

Coventry Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead the UK wholesale strategy and build long-term partnerships with retailers.
  • Company: Join a premium Canadian brand known for its outdoor lifestyle products.
  • Benefits: Competitive salary, performance bonus, car allowance, and 28 days annual leave.
  • Why this job: Shape the future of a cult brand while exploring the great outdoors.
  • Qualifications: 7+ years in UK wholesale, strong communication, and analytical skills.
  • Other info: Field-based role with travel opportunities and excellent career growth.

The predicted salary is between 36000 - 60000 £ per year.

We’re hiring a UK Sales Manager to grow existing wholesale accounts and develop new business for an established premium Canadian brand with a cult following in accessories and a quietly evolving outdoor and lifestyle clothing collection. The range combines natural fibres with performance fabrics and is designed for life outdoors, travel and everyday adventure.

With adventure in mind, this role is about building meaningful, long-term wholesale partnerships across the UK. You will work closely with a small team of UK sales representatives and take the lead in shaping and delivering the wholesale strategy for the market, reporting directly to the VP of Global Sales.

The focus of the role is to set and achieve seasonal sales targets, expand distribution with existing customers and open new accounts that reflect the brand’s values and positioning. You will lead sales meetings at trade shows, digitally and on the road, spending time with current partners and identifying and onboarding new business.

What You’ll Be Doing
  • Align and lead the UK wholesale strategy using market knowledge, research and commercial insight to grow existing accounts and develop new business.
  • Own the sales process from start to finish, including order processing and tracking on NuOrder and monitoring deliveries with the UK fulfilment team, with the goal of meeting and exceeding targets.
  • Present sales performance, distribution strategy and projections for both apparel and accessories to the VP of Global Sales and group owners.
  • Provide clear pre-market sales feedback to support merchandising and range planning.
  • Analyse sales and shipping reports to ensure targets are achieved.
  • Plan and manage regular road trips, store visits and trade shows for both new and existing business, with travel representing around 75 per cent of the role.
  • Build strong, open relationships with buying teams and store partners through regular communication and hands-on support.
  • Support the team with market preparation, appointments and seasonal strategy.
  • Work with the VP of Global Sales to review weekly and seasonal performance and adjust plans accordingly.
Market Planning and Execution
  • Assist in planning the annual wholesale calendar and lead pre-season, in-season and post-season activity.
  • Prepare and present the sales collection for trade fairs and road appointments.
  • Review and confirm orders for accuracy and manage order confirmations with clients.
  • Assist with the distribution of sales tools, marketing assets and materials in the UK.
Reporting and Team Management
  • Produce weekly, monthly and quarterly sales reports and performance analysis.
  • Hold regular sales meetings with the VP of Global Sales, providing sales and market feedback.
  • Ensure priorities are managed effectively and provide guidance, training and support to the UK sales team.
  • Maintain close communication with the UK fulfilment centre to track deliveries and resolve issues quickly.
Essential Skills & Experience
  • Sales Manager or Country Manager with at least 7 years of UK wholesale experience in outdoor lifestyle apparel and accessories.
  • Strong commercial judgement with a proven track record of growing wholesale business in this sector.
  • Current and active network of independent stores, department stores and marketplace accounts.
  • Confident communicator and negotiator with the ability to build trusted relationships.
  • Strong analytical skills and the ability to turn data into action.
  • Highly organised, self-starter, problem solver, creative thinker, results-focused.
  • Experience supporting and working alongside sales representatives.
  • Confident using wholesale systems such as NuOrder.
  • Proficient in Microsoft Office including Word, Excel, PowerPoint.
Location, Compensation & Benefits
  • Field-based role working from home.
  • Salary in line with experience plus performance bonus.
  • Car allowance/mileage, mobile and laptop.
  • 28 days annual leave, including bank holidays.
  • Pension scheme.
  • Annual travel to the Canadian HQ.
Additional Requirements
  • Full permanent UK working rights.
  • Full clean driving license.

How to Apply: Please apply via our website or the job ad and not by email, with your CV and a short cover note. We review all applications via our web portal, and we appreciate your cooperation with our process.

Sales Manager UK in Coventry employer: Fashion Heaven Inc. (Stockholm)

Join a dynamic team as a Sales Manager for a premium Canadian brand that values adventure and outdoor living. With a strong focus on employee growth, you will have the opportunity to shape the UK wholesale strategy while enjoying a supportive work culture that encourages collaboration and innovation. Benefit from a competitive salary, performance bonuses, and the flexibility of a field-based role, all while being part of a brand that is passionate about quality and sustainability.
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Contact Detail:

Fashion Heaven Inc. (Stockholm) Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Sales Manager UK in Coventry

✨Tip Number 1

Get to know the brand inside out! Research their products, values, and market position. This will help you tailor your conversations and show that you're genuinely interested in what they do.

✨Tip Number 2

Network like a pro! Attend trade shows and industry events where you can meet potential partners and showcase your skills. Building relationships is key in sales, so don’t be shy!

✨Tip Number 3

Prepare for interviews by practising your pitch. Be ready to discuss how you can grow existing accounts and develop new business. Use specific examples from your past experience to back up your claims.

✨Tip Number 4

Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about the role and following the process they’ve set up.

We think you need these skills to ace Sales Manager UK in Coventry

Wholesale Strategy Development
Sales Process Management
Market Knowledge
Commercial Insight
Sales Performance Analysis
Relationship Building
Negotiation Skills
Data Analysis
Order Processing
Microsoft Office Proficiency
Experience with NuOrder
Problem-Solving Skills
Organisational Skills
Team Management

Some tips for your application 🫡

Tailor Your CV: Make sure your CV reflects the skills and experience that match the Sales Manager role. Highlight your UK wholesale experience in outdoor lifestyle apparel and accessories, and don’t forget to showcase your commercial judgement and relationship-building skills!

Craft a Compelling Cover Note: Your cover note is your chance to shine! Keep it concise but impactful. Explain why you’re the perfect fit for this role and how your background aligns with our brand’s values. Remember, we want to see your personality come through!

Showcase Your Achievements: When detailing your experience, focus on specific achievements. Use numbers and examples to demonstrate how you've grown wholesale business in the past. This will help us see the value you can bring to our team!

Apply Through Our Website: Don’t forget to apply via our website as mentioned in the job ad! It helps us keep track of applications and ensures you’re considered for the role. We appreciate your cooperation with our process!

How to prepare for a job interview at Fashion Heaven Inc. (Stockholm)

✨Know Your Brand Inside Out

Before the interview, make sure you’re well-versed in the brand’s values, product range, and market positioning. This will not only help you answer questions confidently but also show your genuine interest in the role and the company.

✨Prepare for Sales Scenarios

Think about specific sales scenarios you might encounter in this role. Be ready to discuss how you would approach building relationships with new accounts or expanding existing ones. Use examples from your past experience to illustrate your strategies and successes.

✨Showcase Your Analytical Skills

Since the role requires strong analytical skills, be prepared to discuss how you’ve used data to drive sales decisions in the past. Bring examples of reports you've created or insights you've derived that led to successful outcomes.

✨Ask Insightful Questions

At the end of the interview, don’t forget to ask questions that demonstrate your understanding of the market and the challenges the brand faces. This shows that you’re not just interested in the job, but also in contributing to the company’s success.

Sales Manager UK in Coventry
Fashion Heaven Inc. (Stockholm)
Location: Coventry

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