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- Tasks: Lead marketing strategies and oversee creative excellence for a premium fashion brand.
- Company: Fast-paced fashion brand with a strong digital presence and cultural relevance.
- Benefits: Hybrid working, 26 days holiday, discretionary bonus, and pension scheme.
- Why this job: Shape the brand's future and drive impactful marketing initiatives in a dynamic environment.
- Qualifications: 5+ years in senior marketing roles, ideally in digital or fashion sectors.
- Other info: Collaborate with diverse teams and stay ahead of trends to elevate brand performance.
The predicted salary is between 36000 - 60000 ÂŁ per year.
A premium fashion brand is looking for a Head of Marketing to join their senior leadership team. This role is central to shaping the brand’s presence, driving cultural relevance, and elevating performance across all marketing channels. You’ll oversee a multi‑department marketing function, ensuring creative excellence, operational efficiency, and industry‑leading execution across all womenswear and menswear activity.
A fast‑paced and culturally connected fashion brand with a strong digital footprint is seeking an experienced Head of Marketing to lead their ever‑evolving marketing function. Reporting directly to owners, you’ll work closely with brand, partnerships, finance, and creative teams to deliver a best‑in‑class strategy that strengthens global positioning and supports ambitious growth targets.
The Role
- Developing and overseeing the full marketing calendar, ensuring all departments align to shared deadlines and commercial priorities.
- Presenting insights and action plans in trade meetings to guide future decisions and maximise ROI.
- Staying ahead of cultural, digital, and fashion trends to keep the brand at the forefront of its market.
- Ensuring all launches are fully planned, scheduled, and delivered on time across social, digital, and web channels.
- Leading creative direction meetings and weekly social reviews, ensuring teams have clear sign‑offs, concepts, and execution plans.
- Overseeing influencer outreach and partnerships to achieve global reach and drive site traffic.
- Protecting and managing the brand’s public image, including during sensitive or crisis moments.
- Conducting in‑depth reporting and analysis to determine channel performance, sales impact, and areas for optimisation.
- Using data to identify where to invest for stronger traffic, brand awareness, and audience growth.
About You
- 5+ years’ experience in a senior marketing role, ideally as a Head of Marketing within a fast‑scaling digital or fashion business.
- Highly organised with excellent communication skills and the ability to manage multiple stakeholders.
- Passionate about culture, community, digital innovation, and staying ahead of emerging trends.
Hybrid working (1 day from home per week) 26 days holiday + bank holidays Discretionary bonus scheme Pension Scheme Seniority Level: Mid‑Senior Employment Type: Full‑time Job Function: Marketing Industry: Retail Apparel and Fashion
Head of Marketing employer: Fashion Career Consultancy
Contact Detail:
Fashion Career Consultancy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local fashion events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website that highlights your past marketing campaigns and successes. This gives potential employers a taste of what you can bring to the table, especially in a fast-paced fashion environment.
✨Tip Number 3
Prepare for interviews by researching the brand thoroughly. Understand their current marketing strategies and think about how you can elevate their presence. We want you to walk in with fresh ideas that align with their vision!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Head of Marketing role. Highlight your achievements in previous marketing positions, especially those related to fashion or digital innovation.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for the brand and the industry. Mention specific campaigns or trends you admire and how you can contribute to the brand's growth.
Showcase Your Data Skills: Since data-driven decisions are key in marketing, be sure to include examples of how you've used data to optimise campaigns or improve ROI in your past roles. This will show us you're ready to take on the analytical side of the job.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at Fashion Career Consultancy
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and recent campaigns. Understanding their unique selling points and current market position will help you articulate how your vision aligns with theirs.
✨Showcase Your Strategic Mindset
Prepare to discuss specific marketing strategies you've implemented in previous roles. Be ready to share examples of how you've driven growth or improved ROI, as this will demonstrate your ability to lead their marketing function effectively.
✨Stay Ahead of Trends
Familiarise yourself with the latest trends in fashion and digital marketing. Bring insights on how these trends can be leveraged for the brand’s advantage, showing that you’re not just reactive but proactive in your approach.
✨Engage with Stakeholders
Think about how you would manage relationships with various departments. Prepare examples of how you've successfully collaborated with teams like finance, creative, and partnerships to achieve common goals, as this role requires strong cross-functional leadership.