At a Glance
- Tasks: Drive customer engagement and loyalty through innovative marketing strategies.
- Company: Leading lifestyle brand based in Leeds with a strong online presence.
- Benefits: Competitive salary, hybrid working, and a collaborative team environment.
- Other info: Passion for streetwear and digital innovation is a must!
- Why this job: Join a dynamic team and make a real impact on brand growth.
- Qualifications: 5+ years of CRM experience, ideally in e-commerce or fashion.
The predicted salary is between 33000 - 77000 £ per year.
A leading lifestyle brand based in Leeds is looking for a Growth Marketing & CRM Manager to join their growing marketing team. This role will be pivotal in driving deeper customer engagement, brand loyalty, and long-term growth through email, SMS, and push notification strategies.
You’ll join a close-knit and collaborative team in Leeds, taking full ownership of customer lifecycle management and digital retention strategies that drive conversion, engagement, and loyalty.
The Role
- Developing and executing automated journeys and personalised campaigns using Ometria.
- Managing customer segmentation to optimise engagement and conversion.
- Analysing campaign performance, running A/B tests, and sharing actionable insights with the wider team.
- Leading CRM strategy across all digital communications including email, SMS, push notifications, and WhatsApp.
- Overseeing the loyalty and membership programme to strengthen customer retention.
- Ensuring GDPR compliance and data accuracy across the CRM database.
- Collaborating closely with trading, brand, and marketing teams to align all CRM activity with wider business objectives.
- Continuously identifying opportunities to improve automation, UX, and customer experience.
About You
- Minimum 5 years’ CRM experience, ideally within an e-commerce or fashion retail business.
- Strong technical understanding of CRM platforms (Ometria experience highly desirable).
- Proven analytical and data-driven mindset with the ability to translate insights into strategy.
- Excellent attention to detail, organisation, and project management skills.
- Confident communicator who thrives in a fast-paced, collaborative environment.
- Passion for streetwear, fashion, and digital innovation.
Salary - £55,000 Hybrid working (1 day from home per week)
Growth Marketing & CRM Manager in Leeds employer: Fashion Career Consultancy
Join a vibrant streetwear brand in the heart of Manchester City Centre, where creativity and collaboration thrive. As a Womenswear Apparel Designer, you'll enjoy a supportive work culture that champions individuality and offers ample opportunities for professional growth, including training and career development. With competitive benefits like 25 days holiday, an annual bonus scheme, and a pension contribution, this is an excellent place to build a meaningful career in the evolving fashion landscape.
Contact Details:
Fashion Career Consultancy Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing & CRM Manager in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fashion Career Consultancy and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fashion Career Consultancy are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fashion Career Consultancy on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fashion Career Consultancy. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing & CRM Manager in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fashion Career Consultancy. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fashion Career Consultancy:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fashion Career Consultancy’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fashion Career Consultancy
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fashion Career Consultancy will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fashion Career Consultancy, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
