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For Companies At a Glance
- Tasks: Drive customer engagement and loyalty through innovative marketing strategies.
- Company: Leading lifestyle brand based in Leeds with a strong online presence.
- Benefits: Competitive salary, hybrid working, and a collaborative team environment.
- Why this job: Join a dynamic team and make a real impact on brand growth.
- Qualifications: 5+ years of CRM experience, ideally in e-commerce or fashion.
- Other info: Passion for streetwear and digital innovation is a must!
The predicted salary is between 33000 - 77000 £ per year.
A leading lifestyle brand based in Leeds is looking for a Growth Marketing & CRM Manager to join their growing marketing team. This role will be pivotal in driving deeper customer engagement, brand loyalty, and long-term growth through email, SMS, and push notification strategies.
You’ll join a close-knit and collaborative team in Leeds, taking full ownership of customer lifecycle management and digital retention strategies that drive conversion, engagement, and loyalty.
The Role- Developing and executing automated journeys and personalised campaigns using Ometria.
- Managing customer segmentation to optimise engagement and conversion.
- Analysing campaign performance, running A/B tests, and sharing actionable insights with the wider team.
- Leading CRM strategy across all digital communications including email, SMS, push notifications, and WhatsApp.
- Overseeing the loyalty and membership programme to strengthen customer retention.
- Ensuring GDPR compliance and data accuracy across the CRM database.
- Collaborating closely with trading, brand, and marketing teams to align all CRM activity with wider business objectives.
- Continuously identifying opportunities to improve automation, UX, and customer experience.
- Minimum 5 years’ CRM experience, ideally within an e-commerce or fashion retail business.
- Strong technical understanding of CRM platforms (Ometria experience highly desirable).
- Proven analytical and data-driven mindset with the ability to translate insights into strategy.
- Excellent attention to detail, organisation, and project management skills.
- Confident communicator who thrives in a fast-paced, collaborative environment.
- Passion for streetwear, fashion, and digital innovation.
Salary - £55,000 Hybrid working (1 day from home per week)
Growth Marketing & CRM Manager employer: Fashion Career Consultancy
Contact Detail:
Fashion Career Consultancy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing & CRM Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRM campaigns and results. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience with Ometria and customer engagement can help them grow their brand.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Growth Marketing & CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Growth Marketing & CRM Manager role. Highlight your experience with CRM platforms like Ometria and any relevant campaigns you've executed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for fashion and digital innovation, and explain why you’re excited about this role. Let us know how you can drive customer engagement and loyalty in your own words.
Showcase Your Analytical Skills: Since this role involves analysing campaign performance, make sure to include examples of how you've used data to inform your strategies. We love seeing a data-driven mindset in action, so don’t hold back!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Fashion Career Consultancy
✨Know Your CRM Tools
Make sure you’re familiar with Ometria and any other CRM platforms mentioned in the job description. Brush up on how to develop automated journeys and personalised campaigns, as this will likely come up in your interview.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with analysing campaign performance and running A/B tests. Bring examples of how you've used data to drive strategy and improve customer engagement in previous roles.
✨Demonstrate Your Passion
Since this role is within a fashion brand, it’s important to convey your passion for streetwear and digital innovation. Share any relevant experiences or projects that highlight your enthusiasm for the industry.
✨Collaboration is Key
Be ready to talk about how you’ve worked with different teams in the past. This role requires collaboration with trading, brand, and marketing teams, so share examples of successful teamwork and how you align CRM activities with broader business goals.
