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- Tasks: Lead Fasanara's marketing strategy and execute innovative campaigns.
- Company: Join a dynamic fintech firm shaping the future of finance.
- Benefits: Enjoy health perks, generous leave, and fun team events.
- Other info: Fast-paced environment with opportunities for creativity and growth.
- Why this job: Make a real impact in fintech while using cutting-edge AI tools.
- Qualifications: Experience in marketing within financial services and strong digital skills.
The predicted salary is between 80000 - 100000 £ per year.
We are seeking a talented and driven individual to lead and own Fasanara's marketing function end-to-end. This is a senior individual contributor and strategic leadership role - you will be both the architect of our marketing strategy and the person who rolls up their sleeves to execute it. You will define how Fasanara shows up in the market: shaping our narrative, owning our content engine, managing our digital presence, and ensuring that every touchpoint reflects the quality and conviction of what we do. You will work closely with the investor relations and senior leadership teams to translate complex financial ideas into compelling, differentiated communication that resonates with institutional investors, family offices, and the broader Fintech ecosystem.
The ideal candidate brings deep experience in marketing within asset management or financial services, combines strategic vision with hands-on execution, and is excited about harnessing new technologies, including AI, to raise the bar on efficiency and output quality.
Responsibilities- Marketing Strategy & Brand: Define and own Fasanara's marketing strategy, ensuring consistent positioning, messaging, and brand identity across all channels and audiences. Build and evolve the firm’s narrative: articulating our differentiation in Fintech lending, private credit, and venture in a way that resonates with sophisticated institutional and private wealth audiences. Develop annual marketing plans aligned with fundraising cycles, product launches, and business development objectives. Act as the brand guardian across all internal and external communications.
- Content & Thought Leadership: Own the content calendar end-to-end: from ideation through to production and distribution across formats – white papers, market commentaries, investor letters, pitch decks, fact sheets, website copy, social media, and more. Write and edit high-quality investment content independently, collaborating with investment professionals to translate technical insights into accessible, compelling narratives. Develop and manage a consistent cadence of thought leadership that positions Fasanara as a leading voice in Fintech lending and digital asset space. Ensure all materials are accurate, on-brand, and compliant with regulatory requirements.
- Digital Presence & Channels: Oversee and continuously improve Fasanara's digital footprint, including the website, LinkedIn, and other relevant platforms. Develop and execute channel-specific strategies to grow audience engagement and brand awareness among target investor segments. Manage email marketing, campaign analytics, and performance reporting – using data to iterate and improve.
- Investor-Facing Materials: Partner with the investor relations and business development teams to produce RFPs, DDQs, pitch decks, and bespoke investor presentations. Maintain and continuously improve content libraries, templates, and data rooms to ensure accuracy, accessibility, and consistency. Manage the end-to-end production of investor communications, including quarterly reports and fund updates.
- AI, Technology & Innovation: AI-native marketer: actively use AI tools to produce content, generate insights, automate workflows, and scale marketing output. Think in terms of systems, not just tasks. Design and implement AI-powered marketing workflows across content generation, visual production, distribution, and analytics – using technology not as support, but as a core driver of creativity, speed, and scale. Champion the use of AI and emerging marketing technologies to enhance content production, workflow efficiency, and campaign effectiveness. Evaluate and implement tools that raise the quality and speed of marketing operations. Stay ahead of best practices in digital marketing, bringing new ideas to the team.
- Events & PR: Coordinate Fasanara's participation in industry conferences, webinars, and proprietary events – managing logistics, materials, and follow-up communications. Support media relations and PR activity, including press releases, journalist outreach, and award submissions where relevant.
- Proven marketing experience in asset management, private markets, or financial services.
- Strategic and hands-on, with strong writing, editing, and presentation skills.
- Strong grasp of digital marketing, SEO, and content distribution.
- Comfortable using AI tools to improve speed and output.
- Highly organised, collaborative, and able to manage multiple priorities.
- Self-starter who thrives in a fast-paced, entrepreneurial environment.
- Fintech, alternative lending, or private credit experience is a plus.
- Bupa health & dental, Cycle to Work scheme, enhanced pension, and generous annual leave (25 days +).
- Enhanced parental leave, special leave allowances, and charity giving options.
- Competitive bonus scheme.
- Regular team events, legendary summer & Christmas parties, knowledge sharing sessions, and quarterly town halls.
- Team lunches, dinners, Friday drinks, team sport activities.
Head of Marketing in London employer: Fasanara Capital Ltd
Contact Detail:
Fasanara Capital Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, and conferences where you can meet potential employers or colleagues. Remember, it’s all about who you know!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially if you’ve got experience in content creation or digital marketing. This will give you an edge when you’re chatting with hiring managers.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like Fasanara, and express your interest. A well-timed email can make all the difference!
✨Tip Number 4
Utilise our website! We’ve got loads of resources and tips to help you nail that interview. Plus, applying through our site gives you a better chance of standing out from the crowd!
We think you need these skills to ace Head of Marketing in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for marketing and the fintech space shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and what Fasanara stands for.
Tailor Your Content: Make sure to customise your application to reflect how your experience aligns with our needs. Highlight specific achievements in marketing that demonstrate your strategic vision and hands-on execution skills, especially in asset management or financial services.
Be Clear and Concise: We appreciate clarity! Keep your writing straightforward and to the point. Use bullet points where necessary to make it easy for us to see your key accomplishments and skills at a glance.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Fasanara Capital Ltd
✨Know Your Marketing Strategy
Before the interview, dive deep into Fasanara's current marketing strategy. Understand their brand positioning and how they differentiate themselves in the Fintech space. Be ready to discuss how you would enhance their narrative and what innovative ideas you could bring to the table.
✨Showcase Your Content Skills
Prepare examples of your previous work that demonstrate your ability to create compelling content. Whether it's white papers or social media posts, be ready to discuss how you've translated complex financial concepts into engaging narratives that resonate with target audiences.
✨Embrace AI and Technology
Fasanara is looking for someone who can leverage AI tools effectively. Familiarise yourself with various AI marketing tools and be prepared to discuss how you've used them in past roles to improve efficiency and output quality. Highlight any innovative workflows you've implemented.
✨Engage with Their Digital Presence
Take a good look at Fasanara's digital footprint, including their website and social media channels. Think about how you would enhance their online presence and engage with their audience. Bring specific suggestions to the interview to show your proactive approach.