Senior Brand Manager in Wimborne Minster

Farrow & Ball is currently looking for an experienced individual to join our Marketing team in Wimborne as a Senior Brand Manager. This position is offered on a fixed-term contract for 12 months, full time at our head office in Wimborne, Dorset. Our teams work on a hybrid basis with a minimum of 2 days a week in the office.

Farrow & Ball is a luxury British lifestyle brand that prides itself on creating richly pigmented paint and handcrafted wallpaper, using print methods dating back 300 years and the finest quality ingredients. The unique Farrow & Ball look transforms modern and traditional homes, large and small, inside and out. Established in Dorset in 1946, we have grown over the last 80 years and now proudly have 60 showrooms worldwide with a global network of stockists.

The key to our success is the people behind the paint: from the team handcrafting each tin to showroom staff to support functions, our shared passion ensures customers have a positive, engaging experience at every stage of their journey with us.

As an experienced Senior Brand Manager, this role will be responsible for leading the strategic direction of our brand. You will be responsible for developing and executing innovative brand strategies that drive awareness, engagement, and growth. You will work closely with cross-functional teams in the UK and North America, including Product Development, Communications, Sales (retail and trade), Colour Consultancy, and Ecommerce, to ensure our brand resonates with target audiences and stands out in the marketplace.

Key Responsibilities:

• Brand Strategy Development: Lead the development of long-term brand strategies against our 4 key brand pillars to position the brand as a luxury market leader. Conduct market research and consumer insights analysis to inform brand positioning and strategy and identify opportunities for growth across all our audiences. Collaborate on brand guidelines, ensuring consistency in messaging across all touchpoints.
• Brand Management and Innovation: Manage and drive brand health metrics, including awareness, loyalty, and equity. Identify market trends, consumer behaviour shifts, and competitor analysis to inform product and brand innovation. Collaborate with the product development team to ensure new products align with the brand’s positioning and consumer needs. Regularly present insights, trends, and campaign results to senior leadership. Manage and nurture the internal brand team.
• Cross-functional Campaign Collaboration: Partner with Trade, Colour Consultancy, PR, and Ecommerce teams to drive cohesive brand experiences and integrated, data-driven marketing strategies across new product and campaign launches as well as BAU. Provide training and guidance to all internal departments on brand ambition and standards.

Key Attributes:

• Bachelor’s degree in Marketing, Business, or a related field or equivalent experience.
• Significant experience working in brand management or a related field, with a proven track record of successfully leading brand strategies.
• Strong understanding of brand development, positioning, and marketing principles.
• Excellent communication and presentation skills.
• Ability to think strategically and creatively while managing multiple priorities.
• Strong analytical and problem-solving skills, with experience in using data to drive decisions.
• Experience in managing cross-functional teams and working with external agencies.
• Knowledge in digital and brand marketing, including social media, e-commerce, and content marketing.
• Leadership and team collaboration.
• Strategic thinking and business acumen.
• Creativity and a quest for innovation.
• Project management and strong organisational skills.
• A strong focus on all our customers, be they end consumers, painters and decorators, designers, or trade audiences.

What you can expect from us:

• 25 days’ annual leave (increasing with length of service) plus bank holidays.
• Annual salary reviews, based on individual performance.
• Enhanced Maternity and Paternity pay.
• Generous staff discount on F&B products.
• Access to our retail discounts platform.
• Employee Assistance Programme with 24/7 support.
• Health Cash Plan.
• Company Sick Pay.
• Group Pension Scheme, matched by F&B.
• Life Assurance.
• Refer a Friend scheme.
• Cycle to Work scheme.
• Season Ticket Loans for travel.

At Farrow & Ball, diversity, equity, and inclusion (DE&I) is an integral part of who we are and how we do business. We believe diversity is the key to creativity. We’re committed to creating an environment where differences are valued, people are treated fairly, and everyone is free to truly be themselves. We welcome applications from everyone who wants to work with us and particularly encourage people from diverse backgrounds to get in touch. We’re more than happy to offer reasonable adjustments or additional support during your application process, so simply let us know how we can help.