Farrow & Ball - Social Media Manager, Wimborne (40 hours per week)
We are currently looking for an experienced individual to join our Communications team at our Head office in Wimborne, Dorset as a Social Media Manager. We are offering this position on a permanent, full-time basis working hybrid between our office (3 days per week) and home. Our team meets in the office to connect every Monday & Wednesday.
Farrow & Ball are a luxury British lifestyle brand that prides itself in creating richly pigmented paint and handcrafted wallpaper, using print methods dating back 300 years and the finest quality ingredients.
The unique Farrow & Ball look transforms modern and traditional homes, large and small, inside and out. Established in Dorset in 1946, we have grown over the last 75 years and now proudly have 60 showrooms worldwide with a global network of stockists.
The key to our success is the people behind the paint: from the team handcrafting each tin to showroom staff to support functions, our shared passion ensures customers have a positive, engaging experience at every stage of their journey with us.
Reporting to our Global Communications Director, we are seeking a dynamic Social Media Manager to focus on organic social media strategies to build and engage our audience across various platforms.
The ideal candidate will have a passion for storytelling, a keen eye for design, and a deep understanding of social media trends and analytics.
Key Responsibilities
- Implement a comprehensive organic social media strategy to increase brand awareness, audience size, and engagement. A focus on building and nurturing our social media community.
- Curate, and manage high-quality, engaging content across all social media channels, including Instagram, Facebook, Youtube, Pinterest, and LinkedIn.
- Monitor social media trends, tools, and applications, and apply that knowledge to increase the effectiveness of organic social media efforts.
- Collaborate with the marketing, creative and e-commerce to ensure content is aligned with brand messaging and goals.
- Analyse social media metrics and generate reports to track performance, identify trends, and make data-driven decisions.
- Plan and execute social media campaigns, including collaborations with influencers and brand ambassadors.
- Manage the organic social media content calendar, ensuring a consistent posting schedule and timely delivery of content.
- Identify and engage with key influencers and brand advocates to create content and build meaningful relationships.
- Manage the Community Management Assistant and support with engaging our online community by responding to comments, messages, and mentions in a timely and authentic manner.
Key Attributes
- Bachelor\'s degree in Marketing, Communications, or a related field or equivalent level of experience.
- Proven experience as a Social Media Manager or similar role, with a focus on organic social media growth.
- Proficiency in social media management tools (e.g., Hootsuite, Brandwatch, Sprout Social) and analytics platforms (e.g., Google Analytics, Meta Insights).
- Strong understanding of social media platforms, algorithms, and best practices.
- Excellent written and verbal communication skills, with a flair for storytelling.
- Creative mindset with the ability to think outside the box and generate innovative ideas.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Passion for interior design, home decor, and the Farrow & Ball brand.
What You Can Expect From Us
- 25 days’ annual leave (increasing with length of service) plus bank holidays
- Annual salary reviews, based on individual performance
- Enhanced Maternity and Paternity pay
- Generous staff discount on F&B products
- Access to our retail discounts platform
- Employee Assistance Programme with 24/7 support
- Health Cash Plan
- Company Sick Pay
- Group Pension Scheme, matched by F&B
- Life Assurance
- Refer a Friend scheme
- Cycle to Work scheme
- Season Ticket Loans for travel
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager in Wimborne Minster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Farrow & Ball and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Farrow & Ball are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Farrow & Ball on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Farrow & Ball. Bring your business cards and be prepared to chat about how you can contribute!
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Farrow & Ball. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Farrow & Ball:Show us that you’ve done your homework! In your application, briefly mention what you admire about Farrow & Ball’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Farrow & Ball
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Farrow & Ball will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Farrow & Ball, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
