Retail Activation Lead

We are currently looking for an enthusiastic individual to join our Retail Marketing team at our head office in Wimborne as a Retail Activation Lead. The position is a fixed‑term contract of 9 months, working on a hybrid basis, with two days in person at our head office in Wimborne, Dorset. Farrow & Ball is a luxury British lifestyle brand that prides itself in creating richly pigmented paint and handcrafted wallpaper, using print methods dating back 300 years and the finest quality ingredients. Established in Dorset in 1946, we have grown over the last 75 years and now proudly have 60 showrooms worldwide with a global network of stockists. The key to our success is the people behind the paint: from the team handcrafting each tin to showroom staff and support functions, our shared passion ensures customers have a positive, engaging experience at every stage of their journey with us.

Responsibilities

• Act as the expert on retail channels across the UK & EU within the marketing team, bringing insight to all marketing activation planning and initiative development.
• Communication:
  • Work with the global brand team to ensure consistency in marketing messaging, responsible for creation or adaptation, translation, proofing and distribution of activation communications relating to:
  • Retail campaign guideline localisation, translation and communication.
  • Activity retail briefing and communication.
  • Project stakeholder communication.
  • Liaise with the Social / eCommerce team for external communication and amplification.
• Presentation: Managing adherence to brand standards and consistency.
• Completing and maintaining event and activation guidelines and procedures (e.g. event request process, local networking guidelines).
• Ensuring that activity is in line with brand standards and market position.
• Activation: Support the retail sales team strategy by creating and executing appropriate plans and tactics to deliver impact and sales for the brand to continue industry leadership.
  • Campaign amplification through showroom activation and tools.
  • Identify opportunities and deliver showroom activity and local partnerships including physical events, conferences, local institutions, local publications, email, social and web; adapting to consumer profiles.
  • Review event requests in line with expected sales uplift.
  • Supply event materials as agreed.
  • Activate and communicate new showroom openings, relocations and refurbishments.
  • Scoping, briefing and fulfilment of point‑of‑sale collateral to activate initiatives – working with studio, brand and creative teams.
  • Organising content capture.
• Team engagement and support:
  • Work with the Retail Coordinator to deliver activation.
  • Contribute to channel and market monthly/quarterly meetings.
  • Inform and support retail activation planning and strategy by market.
  • Ensure programmes are developed and delivered to budgets.
  • Foster a culture of continuous improvement through evaluating results.
  • Monitor customer, market and competitor activity in the décor industry.

Qualifications

• Previous marketing experience ideally having worked in a similar role within a retail company.
• Able to deliver business benefits / business results.
• Able to maintain focus on the company\’s overarching goals and objectives.
• Able to develop effective relationships and work cross‑functionally.
• Capable of handling stakeholders of all levels.
• Able to adapt to work in an ever‑changing multicultural environment.
• Excellent communication skills, both written and verbal.

About Farrow & Ball

At Farrow & Ball, diversity, equity and inclusion (DE&I) is an integral part of who we are and how we do business. We believe diversity is the key to creativity. So we are committed to creating an environment where differences are valued, people are treated fairly and everyone is free to truly be themselves.

Benefits

• 25 days\’ annual leave (increasing with length of service) plus bank holidays.
• Annual salary reviews, based on individual performance.
• Enhanced Maternity and Paternity pay.
• Generous staff discount on F&B products.
• Access to our retail discounts platform.
• Employee Assistance Programme with 24/7 support.
• Health Cash Plan.
• Company Sick Pay.
• Group Pension Scheme, matched by F&B.
• Life Assurance.
• Refer a Friend scheme.
• Cycle to Work scheme.
• Season Ticket Loans for travel.