At a Glance
- Tasks: Lead marketing strategy and brand positioning for a revolutionary AI-driven conveyancing firm.
- Company: Farringdon, a forward-thinking law firm transforming the conveyancing experience.
- Benefits: Competitive salary, equity, central London office, and team socials.
- Other info: Join a passionate team dedicated to changing an industry and building something great.
- Why this job: Shape the future of conveyancing and make a real impact in people's lives.
- Qualifications: Experience in early-stage marketing, AI fluency, and strong B2C/B2B skills.
The predicted salary is between 60000 - 80000 £ per year.
Conveyancing in the UK is broken. Severe delays, lack of transparency, and poor client experiences are endemic. The industry is fragmented, under pressure, and struggling to cope with growing complexity. Farringdon is changing that. We are a fully regulated conveyancing law firm built from the ground up around AI — designed to make one of the most stressful experiences in people's lives faster, clearer, and less opaque.
This is our first marketing hire. We are looking for someone to help us define what Farringdon stands for — and then tell the world about it.
What makes this role unusual:
- You will be working across two very different audiences simultaneously: buyers and sellers who need trust and reassurance through a process that has historically given them neither, and estate agents and mortgage brokers who need to know that sending clients to Farringdon protects their reputation and their revenue.
- You will also be shaping how a regulated business talks about AI — not as a cost‑cutting story, but as a better experience for people going through a high‑stakes moment in their lives.
- There is no playbook for this. You will write it.
What you will own:
- Farringdon's brand positioning, visual identity, and tone of voice across consumer and B2B audiences.
- Go-to‑market strategy for estate agent and introducer acquisition.
- Our first B2C campaigns — designing, testing, and iterating.
- The Farringdon website and other collateral as a marketing and conversion asset.
- A six‑figure marketing budget with high degree of agency and trust.
- The foundation of a marketing team as we grow.
What we are looking for:
- An early‑stage marketing background — you have built a function from scratch before and know what that actually involves.
- AI fluency — you are already using AI tools daily to move faster, produce better work, and cover ground you could not cover alone.
- Strong B2C and B2B experience — you understand that these are different problems and know how to hold both.
- A sharp editorial instinct — you can translate AI and conveyancing into language that earns trust rather than confusion.
- An analytical approach — you back strategy with evidence and know how to measure what matters.
What we offer:
- The team behind Farringdon built the technology that powers 1 in 10 residential property transactions in the UK today. This is a founding hire with meaningful equity, real ownership, and the chance to build something from the ground up alongside people who know this industry and care deeply about changing it.
- Competitive salary and equity.
- Central London office with panoramic views.
- Regular team lunches, socials, and barista coffee.
Head of Marketing in London employer: Farringdon
Farringdon is an exceptional employer, offering a unique opportunity to shape the future of conveyancing in the UK through innovative AI solutions. As the first marketing hire, you will enjoy meaningful equity and real ownership while working in a collaborative environment that values creativity and analytical thinking. With a competitive salary, a central London office boasting panoramic views, and a vibrant work culture filled with regular team lunches and socials, Farringdon is committed to fostering employee growth and making a significant impact in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Farringdon and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Farringdon are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Farringdon on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Farringdon. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Farringdon. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Farringdon:Show us that you’ve done your homework! In your application, briefly mention what you admire about Farringdon’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Farringdon
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Farringdon will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Farringdon, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
