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- Tasks: Drive sales and build relationships in the golf and turf machinery sector.
- Company: Join Farol Ltd, a leading family-owned John Deere dealership.
- Benefits: Competitive salary, commission, company vehicle, and generous holiday allowance.
- Why this job: Make an impact in a respected dealership with premium brands and growth opportunities.
- Qualifications: Sales experience and knowledge of groundcare machinery required.
- Other info: Dynamic team environment with ongoing training and career progression.
The predicted salary is between 36000 - 60000 £ per year.
About the Company
Farol Ltd is an extremely successful and growing multisite agricultural and groundcare business and one of the largest John Deere dealerships in the UK. Established as a family business in 1976, Farol today is made up of 300 Service, Parts, Sales, Transport and Business Support Team Members whilst remaining 100% family owned. Holding the renowned John Deere franchise along with many other brands, we are the market leaders in agriculture, groundcare and homeowner products.
Our vision is to deliver a preeminent service by being at the forefront of technology, whilst developing a rich and rewarding environment for our employees.
About the role
We’re growing fast and we’re looking for an ambitious Area Sales Manager to join our high-performing team at the largest John Deere Turf dealership in Europe. If you’re motivated, commercially sharp and excited by industry-leading machinery, this is a role where you can truly make an impact. You’ll be representing world-class franchises including John Deere, Club Car, Turfco and Wiedenmann, working with customers who rely on premium equipment to keep their turf at its best. This role is based at our Hinckley depot, covering the Birmingham area.
What you’ll be doing
- Driving sales performance across your area using our CRM system (MS Dynamics) to plan, track and grow opportunities
- Achieving targets set by the Golf & Turf Business Director, including sales volume, gross profit and product mix
- Building strong, long-term relationships with customers and representing the company with professionalism and pride
What you’ll bring
- Knowledge of the professional groundcare machinery industry and previous sales experience or relevant industry experience (such as golf course operations) with a strong understanding of turf machinery.
- A proactive, customer-focused mindset and the confidence to grow your territory
Why this role stands out
You’ll be joining a respected, forward-thinking dealership with a strong reputation and a portfolio of premium brands. This is a chance to develop your career, build meaningful customer relationships and work with equipment that sets the standard in the industry.
Essential Skills required
- A full driving license
- Knowledge and understanding of Groundcare machinery
- Previous Sales experience
- Familiarity with the geographical area in which you will be working
- Very strong IT skills with the ability to quickly familiarise yourself with new software and systems
- Must have the ability to self-motivate and work individually, managing your own workload and also able to work as part of a team
Previous experience of working within a John Deere or other Agricultural/Groundcare machinery dealership is preferred.
The Benefits:
Our excellent package includes a competitive basic annual salary and generous commission scheme, company vehicle, up to 25 days holiday (plus Bank Holidays), pension scheme, free financial planning & employee wellbeing service, cycle to work scheme, employee discounts, regular and ongoing training.
Why come to Farol?
Farol is the leading John Deere dealership in the UK with people at the heart of its strategy. We know that our people are the key to our success and we make sure we appreciate and reward everyone's contribution. Not only do we recognise expertise, skills and professionalism, we value highly the very things that make our team members unique: their passion, their dedication, their approachability and the fact that going the all-important extra mile is second nature.
We can offer an environment where Teamwork is key and where you can truly develop new skills and flourish. Working closely with the John Deere team, we can provide all the product and systems training you need to transfer your mechanical/technical skills from other industries.
What do our Team Members say about us?
- Great company attitude with friendly and approachable managers/directors
- Lovely place to work. Good group of people to support new employees during day to day operations
- I was impressed with the level and quality of JD training
- A good Company to work for and the whole team are friendly. The Management are very approachable and have an open door policy. As the Company are continually growing there are lots of opportunities for employees to progress. I feel valued as an employee and enjoy my job
- I love working for a family business as I’ve come from a more corporate environment. Owners are hands on and very approachable. It is a fast paced and busy environment but no such thing as a typical day for me. There are great learning opportunities here and ability to progress in the business.
Area Sales Manager (Golf & Turf Machinery) in Thame employer: Farol Ltd
Contact Detail:
Farol Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager (Golf & Turf Machinery) in Thame
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend trade shows, local events, or even golf tournaments. You never know who might be looking for an Area Sales Manager or who can put you in touch with someone who is.
✨Tip Number 2
Show off your knowledge! When you get the chance to chat with potential employers, make sure to highlight your understanding of groundcare machinery and sales strategies. Share your insights on how you can drive sales performance and build strong customer relationships.
✨Tip Number 3
Practice makes perfect! Before any interviews, do some mock sessions with friends or family. Focus on common questions related to sales and customer service in the turf machinery sector. The more comfortable you are, the better you'll perform!
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It shows you're serious about joining our team at Farol. Plus, it gives us a chance to see your enthusiasm right from the start!
We think you need these skills to ace Area Sales Manager (Golf & Turf Machinery) in Thame
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Area Sales Manager role. Highlight your sales experience and knowledge of groundcare machinery, as these are key for us. Use specific examples that showcase your achievements in previous roles.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for the industry and why you want to work with us at Farol. Mention how your skills align with our vision and how you can contribute to our success.
Showcase Your Customer Focus: We love candidates who put customers first! In your application, emphasise your ability to build strong relationships and your proactive approach to meeting customer needs. This will resonate well with our team culture.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our fantastic team!
How to prepare for a job interview at Farol Ltd
✨Know Your Machinery
Make sure you brush up on your knowledge of groundcare machinery, especially the brands Farol represents like John Deere. Being able to discuss specific models and their features will show your passion and expertise in the field.
✨Understand the Sales Process
Familiarise yourself with the sales process, particularly how to use CRM systems like MS Dynamics. Be ready to discuss how you've successfully driven sales in the past and how you plan to achieve targets in this role.
✨Build Relationships
Think about how you can build strong, long-term relationships with customers. Prepare examples from your previous experience where you’ve successfully nurtured client relationships and how that led to increased sales or customer satisfaction.
✨Show Your Motivation
Farol is looking for someone who is proactive and self-motivated. Be prepared to share instances where you've taken the initiative in your previous roles and how that has positively impacted your work or team.