Area Sales Manager (Golf & Turf Machinery) in Hinckley

Area Sales Manager (Golf & Turf Machinery) in Hinckley

Hinckley Full-Time 36000 - 60000 £ / year (est.) On-site
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At a Glance

  • Tasks: Drive sales and build relationships in the groundcare machinery industry.
  • Company: Join a leading family-owned John Deere dealership with a strong reputation.
  • Benefits: Competitive salary, commission scheme, company vehicle, and generous holiday allowance.
  • Other info: Dynamic team environment with opportunities for personal development.
  • Why this job: Make an impact in a respected dealership with premium brands and career growth.
  • Qualifications: Sales experience and knowledge of groundcare machinery required.

The predicted salary is between 36000 - 60000 £ per year.

About the Company

Farol Ltd is an extremely successful and growing multisite agricultural and groundcare business and one of the largest John Deere dealerships in the UK. Established as a family business in 1976, Farol today is made up of 300 Service, Parts, Sales, Transport and Business Support Team Members whilst remaining 100% family owned. Holding the renowned John Deere franchise along with many other brands, we are the market leaders in agriculture, groundcare and homeowner products. Our vision is to deliver a preeminent service by being at the forefront of technology, whilst developing a rich and rewarding environment for our employees.

About the role

We’re growing fast and we’re looking for an ambitious Area Sales Manager to join our high-performing team at the largest John Deere Turf dealership in Europe. If you’re motivated, commercially sharp and excited by industry-leading machinery, this is a role where you can truly make an impact. You’ll be representing world-class franchises including John Deere, Club Car, Turfco and Wiedenmann, working with customers who rely on premium equipment to keep their turf at its best. This role is based at our Hinckley depot, covering the Birmingham area.

What you’ll be doing

  • Driving sales performance across your area using our CRM system (MS Dynamics) to plan, track and grow opportunities
  • Achieving targets set by the Golf & Turf Business Director, including sales volume, gross profit and product mix
  • Building strong, long-term relationships with customers and representing the company with professionalism and pride

What you’ll bring

  • Knowledge of the professional groundcare machinery industry and previous sales experience or relevant industry experience (such as golf course operations) with a strong understanding of turf machinery.
  • A proactive, customer-focused mindset and the confidence to grow your territory

Why this role stands out

You’ll be joining a respected, forward-thinking dealership with a strong reputation and a portfolio of premium brands. This is a chance to develop your career, build meaningful customer relationships and work with equipment that sets the standard in the industry.

A full driving license

Knowledge and understanding of Groundcare machinery

Familiarity with the geographical area in which you will be working

Very strong IT skills with the ability to quickly familiarise yourself with new software and systems

Must have the ability to self-motivate and work individually, managing your own workload and also able to work as part of a team

Previous experience of working within a John Deere or other Agricultural/Groundcare machinery dealership is preferred.

The Benefits

Our excellent package includes a competitive basic annual salary and generous commission scheme, company vehicle, up to 25 days holiday.

Area Sales Manager (Golf & Turf Machinery) in Hinckley employer: Farol Ltd

Farol Ltd is an exceptional employer, offering a dynamic work environment where technical expertise meets cutting-edge technology. With a strong focus on employee wellbeing, generous holiday allowances, and opportunities for professional growth, you will thrive in a supportive culture that values innovation and proactive problem-solving. Located in the picturesque Thame, Oxfordshire, you'll be part of a family-owned business that prioritises its team members while leading the market in agricultural machinery.

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Contact Details:

Farol Ltd Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Area Sales Manager (Golf & Turf Machinery) in Hinckley

✨Connect with Local Farmers and Co-ops

Don't underestimate the power of local connections in agriculture. Get involved in local farmers' markets or agricultural co-ops. These are great places to meet potential employers and get the inside scoop on job openings before they're even advertised.

✨Get Involved in Agricultural Events

Keep an eye out for agricultural fairs, conferences, and workshops in your area. These events are golden opportunities to network with industry professionals and showcase your passion. You might even stumble across job boards or companies actively looking to hire!

✨Volunteer for Relevant Experience

Consider volunteering with organisations focused on agriculture, sustainability, or community gardening. This not only boosts your CV but also expands your network. You never know who might be watching your hard work and dedication!

✨Keep an Eye on Job Listings at Industry-Specific Websites

Be sure to check out agriculture-focused job boards and websites regularly. Companies like Farol Ltd often post opportunities on their own sites before anywhere else, so don’t miss out! Apply directly through us to increase your chances!

We think you need these skills to ace Area Sales Manager (Golf & Turf Machinery) in Hinckley

Sales Performance Management
CRM System Proficiency (MS Dynamics)
Customer Relationship Building
Knowledge of Groundcare Machinery
Sales Experience in Relevant Industry
Proactive Customer-Focused Mindset
Strong IT Skills

Some tips for your application 🫡

Showcase Your Relevant Experience:When applying for a role in agriculture, it's crucial to highlight any hands-on experience you have in farming, crop management, or sustainable practices. We want to see how your background aligns with the role you're after, so be specific about the responsibilities you've had and any tools or techniques you've used.

Certifications Matter:In agriculture, relevant certifications can really give your application a boost. If you have any qualifications related to agricultural practices, pest management, or environmental regulations, make sure to mention them! They're great indicators of your commitment and expertise in the field.

Tailor Your CV to the Agriculture Sector:Your CV should reflect your passion for agriculture. Structure it to emphasise your field experience and any relevant projects you've been involved in. Don't forget to highlight your soft skills, like teamwork and communication, which are essential in this sector.

Passion is Key in Your Cover Letter:Since this is a full-time position, we want to feel your enthusiasm for agriculture in your cover letter. Share why you're drawn to this industry and mention any long-term goals you have that align with what Farol Ltd does. This can really set you apart from other candidates.

How to prepare for a job interview at Farol Ltd

✨Get Familiar with Agricultural Technologies

Make sure you're up to speed with the latest agricultural technologies and tools that are commonly used in the field. Whether it’s precision farming tools or crop management software, being able to discuss these effectively during your interview with Farol Ltd will show that you're technically savvy and ready to contribute from day one.

✨Showcase Your Practical Experience

Since agriculture is a hands-on industry, be prepared to share any practical experiences you've had. This could be through internships, volunteer work, or even personal projects. Discussing specific challenges you faced and how you overcame them can really impress the interviewers, especially in a full-time role at Farol Ltd.

✨Understand the Sustainable Practices

Sustainability is a hot topic in agriculture right now, so it's important to understand current practices and regulations in the industry. Familiarise yourself with concepts like crop rotation, organic farming, and environmental impact. Having informed opinions on these topics can set you apart from other candidates during your interview.

✨Practice Common Industry Scenarios

Expect to tackle a few scenario-based questions that mimic real-life challenges in agriculture. For instance, you might be asked how you would handle a pest infestation or manage resources during a drought. Practising these scenarios will help you respond confidently and showcase your problem-solving skills during the interview with Farol Ltd.