Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive sales and build relationships in the groundcare machinery industry.
- Company: Join a leading family-owned John Deere dealership with a strong reputation.
- Benefits: Competitive salary, commission scheme, company vehicle, and generous holiday allowance.
- Why this job: Make an impact in a respected dealership with premium brands and career growth.
- Qualifications: Sales experience and knowledge of groundcare machinery required.
- Other info: Dynamic team environment with opportunities for personal development.
The predicted salary is between 36000 - 60000 £ per year.
About the Company
Farol Ltd is an extremely successful and growing multisite agricultural and groundcare business and one of the largest John Deere dealerships in the UK. Established as a family business in 1976, Farol today is made up of 300 Service, Parts, Sales, Transport and Business Support Team Members whilst remaining 100% family owned. Holding the renowned John Deere franchise along with many other brands, we are the market leaders in agriculture, groundcare and homeowner products. Our vision is to deliver a preeminent service by being at the forefront of technology, whilst developing a rich and rewarding environment for our employees.
About the role
We’re growing fast and we’re looking for an ambitious Area Sales Manager to join our high-performing team at the largest John Deere Turf dealership in Europe. If you’re motivated, commercially sharp and excited by industry-leading machinery, this is a role where you can truly make an impact. You’ll be representing world-class franchises including John Deere, Club Car, Turfco and Wiedenmann, working with customers who rely on premium equipment to keep their turf at its best. This role is based at our Hinckley depot, covering the Birmingham area.
What you’ll be doing
- Driving sales performance across your area using our CRM system (MS Dynamics) to plan, track and grow opportunities
- Achieving targets set by the Golf & Turf Business Director, including sales volume, gross profit and product mix
- Building strong, long-term relationships with customers and representing the company with professionalism and pride
What you’ll bring
- Knowledge of the professional groundcare machinery industry and previous sales experience or relevant industry experience (such as golf course operations) with a strong understanding of turf machinery.
- A proactive, customer-focused mindset and the confidence to grow your territory
Why this role stands out
You’ll be joining a respected, forward-thinking dealership with a strong reputation and a portfolio of premium brands. This is a chance to develop your career, build meaningful customer relationships and work with equipment that sets the standard in the industry.
A full driving license
Knowledge and understanding of Groundcare machinery
Familiarity with the geographical area in which you will be working
Very strong IT skills with the ability to quickly familiarise yourself with new software and systems
Must have the ability to self-motivate and work individually, managing your own workload and also able to work as part of a team
Previous experience of working within a John Deere or other Agricultural/Groundcare machinery dealership is preferred.
The Benefits
Our excellent package includes a competitive basic annual salary and generous commission scheme, company vehicle, up to 25 days holiday.
Area Sales Manager (Golf & Turf Machinery) in Hinckley employer: Farol Ltd
Contact Detail:
Farol Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager (Golf & Turf Machinery) in Hinckley
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or at local events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Area Sales Manager role.
✨Tip Number 2
Prepare for the interview by researching Farol Ltd and their products. Show us you’re passionate about the turf machinery industry and how you can drive sales performance. We love candidates who come in with ideas!
✨Tip Number 3
Practice your pitch! Be ready to explain how your previous experience aligns with the role. We want to hear about your customer relationships and how you’ve achieved targets in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Area Sales Manager (Golf & Turf Machinery) in Hinckley
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the golf and turf machinery industry shine through. We want to see that you’re not just looking for a job, but that you’re genuinely excited about the role and the impact you can make with us.
Tailor Your CV: Make sure your CV is tailored specifically for the Area Sales Manager position. Highlight your relevant experience in sales and knowledge of groundcare machinery. We love seeing how your background aligns with what we do at Farol!
Be Professional Yet Personal: While it’s important to maintain professionalism in your application, don’t be afraid to inject a bit of your personality. We’re a family-owned business, and we value authenticity. Let us know who you are beyond your qualifications!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Farol Ltd
✨Know Your Machinery
Make sure you brush up on your knowledge of groundcare machinery, especially the brands Farol represents like John Deere. Being able to discuss specific models and their features will show your passion and expertise in the industry.
✨Showcase Your Sales Skills
Prepare examples of your previous sales achievements and how you've driven performance in past roles. Use metrics to quantify your success, as this will demonstrate your ability to meet targets and grow sales effectively.
✨Understand the Customer Base
Research the types of customers you'll be dealing with, such as golf courses and landscaping companies. Tailor your responses to show how you can build strong relationships and provide exceptional service to these clients.
✨Familiarise Yourself with CRM Systems
Since the role involves using MS Dynamics for tracking sales opportunities, it’s a good idea to familiarise yourself with this software or similar CRM systems. Being able to discuss how you’ve used technology to enhance sales processes will set you apart.