Business Development Representative - National Instruments in Leeds

Farnell , an Avnet company, is a global high-service distributor of technology products, services and solutions for electronic system design, maintenance and repair.

Join our energetic and fast-growing team at Farnell as a Business Development Representative (BDR) !

We\’re looking for a proactive, curious, and commercially driven individual to help identify, qualify, and develop new sales opportunities for our industry-leading Test & Measurement products, software, and solutions.

If you enjoy engaging with customers, uncovering their challenges, and helping connect them with the right technical solutions — this is the role for you.

What You\’ll Be Doing

Proactively identify and qualify new business opportunities through outbound prospecting

Engage new and existing customers via phone, email, and virtual meetings

Understand customer needs in R&D, manufacturing test, and validation environments

Initiate first-contact conversations to position NI\’s test solutions

Qualify opportunities based on need, fit, timeline, and budget

Route sales-ready opportunities to Account Managers or Business Development Managers

Respond promptly to customer information requests about NI products and capabilities

Maintain consistent follow-up throughout the opportunity lifecycle

Collaborate closely with Sales, Marketing, Product, and NI partners

Accurately update CRM systems to support forecasting and pipeline visibility

Contribute to pipeline growth, account expansion, and regional sales objectives

Essential

A strong communicator with a positive, customer-focused attitude

Interested in technology and learning about test & measurement solutions

Self-motivated, proactive, and able to work with guidance

Comfortable engaging customers through outbound outreach

Organised, detail-focused, and able to manage multiple tasks

Collaborative and eager to work across teams to support shared goals

Desirable

Experience in sales development, business development, or lead qualification

Familiarity with technical or engineering environments (a plus, not essential)

Understanding of sales processes and prospecting methodologies

Ability to engage technical and non-technical stakeholders

Comfortable using CRM systems and tracking sales activity

What\’s In It For You

Competitive salary package

Hybrid working opportunities

A collaborative team environment with supportive leadership

Clear development paths

Exposure to cutting-edge test and measurement technologies

Training in NI products, sales processes, and qualification frameworks

Opportunities to contribute to a growing pipeline and make a real impact

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills.

Avnet is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. If you are interested in applying for employment with Avnet and need special assistance or an accommodation to apply for a posted position contact our Human Resources Service Center in your region: Americas applicants – hrnow@avnet.com , Asia applicants – hrnow.asia@avnet.com , EMEA applicants – hrnow.EMEA@avnet.eu .

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