At a Glance
- Tasks: Own and execute social media strategy, create engaging content, and drive community engagement.
- Company: Farmina Pet Foods, a family-owned Italian company with 50 years in pet nutrition.
- Benefits: Join a fast-growing global player in the pet care industry with creative opportunities.
- Other info: Dynamic environment with opportunities for creativity and growth.
- Why this job: Make a real impact on pet health while connecting with passionate pet parents.
- Qualifications: 3+ years in social media or community management, strong communication skills.
The predicted salary is between 35000 - 45000 € per year.
Farmina Pet Foods is a family-owned Italian company with over 50 years of expertise in pet nutrition. With four production facilities and a presence in more than 75 countries, we are a fast-growing global player in the pet care industry. At Farmina, we go beyond nutrition. By combining nature and science, we develop high-quality nutritional solutions that support the health and wellbeing of pets worldwide.
The Role
We are looking for a creative, hands-on, and results-driven Social Media & Community Manager to strengthen Farmina’s brand presence and engagement across the United Kingdom. In this role, you will take ownership of our social media channels and community strategy, driving brand awareness, engagement, and connection with pet parents, professionals, and partners. You will play a key role in translating our brand positioning into impactful digital content and meaningful community interactions. This is a dynamic role requiring creativity, strong execution, and a deep understanding of digital trends, audience behaviour, and brand storytelling.
Key Responsibilities
- Own and execute the social media strategy across key platforms (Instagram, Facebook, TikTok, LinkedIn)
- Create and manage engaging, high-quality content aligned with Farmina’s brand and values
- Drive community engagement, responding to comments, messages, and fostering meaningful interactions
- Plan and manage the content calendar, ensuring consistency and relevance
- Collaborate closely with Marketing, Sales, and external partners to align campaigns and messaging
- Monitor and analyse performance metrics, translating insights into actions to improve reach and engagement
- Identify and leverage trends, influencers, and partnerships to grow brand visibility
- Ensure brand consistency across all digital touchpoints
- Support product launches and campaigns through creative digital execution
- Manage relationships with agencies, influencers, and content creators when applicable
Requirements
- 3+ years of experience in social media, digital marketing, or community management
- Strong understanding of social media platforms, trends, and content formats
- Proven ability to grow and engage online communities
- Analytical mindset with the ability to interpret performance metrics and optimise content
- Creative, proactive, and hands-on approach
- Strong communication and storytelling skills
- Experience in FMCG, pet care, or consumer brands is a strong plus
- Ability to work in a fast-paced, dynamic environment
Social Media & Community Manager (UK) employer: Farmina
Farmina Pet Foods is an exceptional employer that values creativity and innovation, offering a vibrant work culture where employees can thrive in their roles. With a strong commitment to employee growth and development, team members are encouraged to explore new ideas and take ownership of their projects, particularly in the dynamic field of social media and community management. Located in the UK, Farmina provides a unique opportunity to engage with a passionate community of pet lovers while contributing to a brand that prioritises both quality and the wellbeing of pets worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & Community Manager (UK)
✨Tip Number 1
Get your social media game on point! Showcase your creativity by sharing examples of your past work or projects that highlight your skills in community management. Use platforms like Instagram or LinkedIn to connect with industry professionals and show off your personality.
✨Tip Number 2
Networking is key! Attend industry events, webinars, or local meetups to meet potential employers and fellow professionals. Don’t be shy—reach out to people on LinkedIn and engage with their content. You never know who might have a lead on your dream job!
✨Tip Number 3
Stay ahead of the trends! Keep an eye on the latest social media trends and tools. Share your insights during interviews to demonstrate your knowledge and passion for the industry. This shows you’re not just a follower but a leader in the digital space.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Tailor your application to reflect how your experience aligns with Farmina’s values and mission. Show us why you’re the perfect fit for the Social Media & Community Manager role!
We think you need these skills to ace Social Media & Community Manager (UK)
Some tips for your application 🫡
Show Your Creativity:When applying for the Social Media & Community Manager role, let your creativity shine through! Use engaging language and showcase your unique style in your application. Remember, we’re looking for someone who can create impactful digital content, so don’t hold back!
Tailor Your Application:Make sure to tailor your CV and cover letter to highlight your experience in social media and community management. We want to see how your skills align with our brand values and the role’s requirements. A personalised application shows us you’re genuinely interested!
Highlight Your Analytical Skills:Don’t forget to mention your analytical mindset! Share examples of how you’ve used performance metrics to optimise content in previous roles. This will show us that you understand the importance of data in driving engagement and brand visibility.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about Farmina and what we stand for!
How to prepare for a job interview at Farmina
✨Know Your Platforms
Make sure you’re well-versed in the social media platforms mentioned in the job description. Research how Farmina Pet Foods uses Instagram, Facebook, TikTok, and LinkedIn. Be ready to discuss specific examples of successful campaigns or content that resonate with pet parents and professionals.
✨Showcase Your Creativity
Prepare a portfolio of your previous work that highlights your creativity and ability to engage communities. Bring examples of content you've created that align with brand values, and be ready to brainstorm new ideas on the spot during the interview.
✨Understand the Brand Story
Dive deep into Farmina’s brand story and values. Be prepared to explain how you would translate their mission into impactful digital content. This shows you’re not just looking for any job, but that you genuinely care about their brand and its community.
✨Metrics Matter
Brush up on your analytical skills! Be ready to discuss how you’ve used performance metrics in the past to optimise content and drive engagement. Prepare to share specific examples of how you’ve turned insights into actionable strategies that improved community interaction.
