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- Tasks: Drive sales and expand our presence in the pet retail market.
- Company: Join a family-owned Italian company with 50 years of pet nutrition expertise.
- Benefits: Competitive salary, travel opportunities, and a chance to make a real impact.
- Other info: Dynamic role with opportunities for personal and professional growth.
- Why this job: Be part of a fast-growing industry and help pets thrive with quality nutrition.
- Qualifications: 3+ years in sales, preferably in FMCG or pet food.
The predicted salary is between 30000 - 40000 £ per year.
About Farmina
Farmina Pet Foods is a family-owned Italian company with over 50 years of expertise in pet nutrition. With four production facilities and a presence in more than 75 countries, we are a fast-growing global player in the pet care industry.
At Farmina, we go beyond nutrition. By combining nature and science, we develop high-quality nutritional solutions that support the health and wellbeing of pets worldwide.
We are looking for a highly driven and commercially focused Sales Representative to accelerate the growth of our business across the United Kingdom. In this field-based role, you will take full ownership of your territory, actively expanding our presence across the pet retail channel, including independent pet shops, groomers, trainers, breeders and retail chains. You will play a key role in developing strategic partnerships, unlocking new business opportunities, and strengthening our brand positioning in the market.
- Own and drive sales performance across your territory, consistently delivering and exceeding commercial targets.
- Leverage and challenge distributor capabilities to unlock growth and open new accounts.
- Ensure and optimise in-store execution, product positioning, and brand visibility.
- Continuously analyse sales performance and market dynamics, translating insights into concrete commercial actions.
- Deliver impactful product training and ongoing support to customers and partners.
- Collaborate proactively with Marketing and internal teams to execute high-impact commercial initiatives.
- Maintain ownership of reporting and CRM accuracy, ensuring high-quality data to support decision-making.
Minimum of 3 years' experience in a sales role, preferably in field sales. Background in FMCG, pet food, or retail is preferred. Experience in the pet food industry is a strong advantage.
Strong commercial acumen with proven negotiation and influencing skills. Naturally curious, with the ability to quickly build technical knowledge (e.g. pet nutrition, product composition, manufacturing processes).
Full UK driving licence and willingness to travel frequently. Fluent in English.
Sales & Retail Executive employer: Farmina
Contact Detail:
Farmina Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales & Retail Executive
✨Tip Number 1
Network like a pro! Get out there and connect with people in the pet industry. Attend trade shows, local events, or even online webinars. The more faces you know, the better your chances of landing that Sales & Retail Executive role.
✨Tip Number 2
Show off your sales skills! When you get the chance to chat with potential employers, be ready to share specific examples of how you've smashed targets in previous roles. Numbers speak louder than words, so bring your A-game!
✨Tip Number 3
Research is key! Dive deep into Farmina Pet Foods and understand their products, values, and market position. This will not only help you in interviews but also show that you're genuinely interested in being part of their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Sales & Retail Executive
Some tips for your application 🫡
Show Your Passion for Pets: When writing your application, let your love for pets shine through! Share any personal experiences or stories that highlight your connection to the pet care industry. We want to see that you’re not just looking for a job, but that you genuinely care about the wellbeing of pets.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the Sales & Retail Executive role. Highlight your relevant experience in sales, especially in FMCG or pet food. We appreciate when candidates take the time to align their skills with what we’re looking for!
Quantify Your Achievements: Numbers speak volumes! When detailing your past sales performance, use specific figures to showcase how you’ve exceeded targets or grown accounts. This helps us understand your impact and potential contribution to our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re proactive and keen on joining our family at Farmina!
How to prepare for a job interview at Farmina
✨Know Your Product Inside Out
Before the interview, make sure you research Farmina Pet Foods thoroughly. Understand their product range, values, and what sets them apart in the pet nutrition market. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to their growth.
✨Showcase Your Sales Success
Prepare specific examples of your past sales achievements, especially in field sales or FMCG. Be ready to discuss how you exceeded targets, built relationships with clients, and leveraged distributor capabilities. Quantifying your successes with numbers will make your case even stronger.
✨Demonstrate Your Curiosity
Farmina values a naturally curious mindset. During the interview, express your eagerness to learn about pet nutrition and the industry. Ask insightful questions about their products and market strategies, showing that you're not just interested in the role but also in growing your knowledge.
✨Be Ready to Discuss Market Dynamics
Familiarise yourself with current trends in the pet food industry and be prepared to discuss how these could impact Farmina's business. Showing that you can analyse market dynamics and translate insights into actionable strategies will highlight your commercial acumen and strategic thinking.