Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive sales and build relationships in the pet retail sector across the UK.
- Company: Join a family-owned Italian company with 50 years of expertise in pet nutrition.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Other info: Exciting opportunity to work independently and travel across the UK.
- Why this job: Make a real impact in the pet care industry while developing your sales skills.
- Qualifications: 3+ years in sales, preferably in FMCG or pet food, with strong communication skills.
The predicted salary is between 30000 - 40000 £ per year.
About Farmina
Farmina Pet Foods is a family-owned Italian company with over 50 years of expertise in pet nutrition. With four production facilities and a presence in more than 75 countries, we are a fast-growing global player in the pet care industry. At Farmina, we go beyond nutrition. By combining nature and science, we develop high-quality nutritional solutions that support the health and wellbeing of pets worldwide.
The Role
We are looking for a highly driven and commercially focused Sales Representative to accelerate the growth of our business across the United Kingdom. In this field-based role, you will take full ownership of your territory, actively expanding our presence across the pet retail channel, including independent pet shops, groomers, trainers, breeders and retail chains. You will play a key role in developing strategic partnerships, unlocking new business opportunities, and strengthening our brand positioning in the market. This role requires a proactive, hands-on professional with a strong sense of ownership, entrepreneurial mindset, and the ability to deliver results in a dynamic and fast-paced environment.
Key Responsibilities
- Own and drive sales performance across your territory, consistently delivering and exceeding commercial targets
- Actively develop and strengthen relationships with key customers and distributors
- Identify, pursue, and convert new business opportunities, expanding Farmina's footprint in the UK market
- Leverage and challenge distributor capabilities to unlock growth and open new accounts
- Ensure and optimise in-store execution, product positioning, and brand visibility
- Continuously analyse sales performance and market dynamics, translating insights into concrete commercial actions
- Deliver impactful product training and ongoing support to customers and partners
- Act as the voice of the market, gathering and translating customer, competitor, and consumer insights into opportunities
- Collaborate proactively with Marketing and internal teams to execute high-impact commercial initiatives
- Maintain ownership of reporting and CRM accuracy, ensuring high-quality data to support decision-making
Requirements
- Minimum of 3 years' experience in a sales role, preferably in field sales
- Background in FMCG, pet food, or retail is preferred. Experience in the pet food industry is a strong advantage.
- Strong commercial acumen with proven negotiation and influencing skills
- Highly proactive, results-driven, and action-oriented mindset
- Excellent communication skills, with strong listening and questioning ability
- Naturally curious, with the ability to quickly build technical knowledge (e.g. pet nutrition, product composition, manufacturing processes)
- Ability to work independently, manage a territory, and prioritise effectively
- Full UK driving licence and willingness to travel frequently
- Fluent in English
Sales Representative (UK) employer: Farmina
Contact Detail:
Farmina Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Representative (UK)
✨Tip Number 1
Get to know the company inside out! Research Farmina Pet Foods, their products, and their values. This way, when you get that interview, you can show off your knowledge and passion for what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common sales scenarios. Think about how you would approach potential clients or handle objections. We want you to be ready to showcase your skills and experience confidently!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Sales Representative (UK)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Sales Representative role at Farmina. Highlight your relevant experience in sales, especially in the FMCG or pet food sectors, and showcase any achievements that demonstrate your ability to exceed targets.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for pet nutrition and how your proactive approach has led to successful partnerships in the past. Make it personal and engaging!
Showcase Your Commercial Acumen: In your application, emphasise your commercial skills and any experience you have with negotiating and influencing. We want to see how you've driven sales performance and developed strategic relationships in previous roles.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the Farmina family!
How to prepare for a job interview at Farmina
✨Know Your Product Inside Out
Before the interview, make sure you understand Farmina's products and their unique selling points. Familiarise yourself with pet nutrition basics and how their offerings stand out in the market. This will show your genuine interest and help you answer questions confidently.
✨Demonstrate Your Sales Skills
Prepare to discuss specific examples from your past sales experiences. Highlight how you've exceeded targets, built relationships, and identified new business opportunities. Use the STAR method (Situation, Task, Action, Result) to structure your answers effectively.
✨Show Your Proactive Mindset
Farmina is looking for someone who takes ownership and drives results. Be ready to share instances where you took initiative in your previous roles. Discuss how you’ve tackled challenges and what strategies you employed to achieve success in a fast-paced environment.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions prepared. Inquire about their growth plans in the UK market or how they measure success for this role. This not only shows your enthusiasm but also helps you gauge if the company aligns with your career goals.