At a Glance
- Tasks: Drive sales and expand our presence in the pet retail channel across the UK.
- Company: Join a family-owned Italian company with over 50 years of expertise in pet nutrition.
- Benefits: Competitive salary, travel opportunities, and a chance to make a real impact.
- Other info: Dynamic role with opportunities for personal and professional growth.
- Why this job: Be part of a fast-growing global player in the pet care industry.
- Qualifications: 3+ years in sales, preferably in FMCG or pet food, with strong negotiation skills.
The predicted salary is between 30000 - 40000 € per year.
About Farmina
Farmina Pet Foods is a family-owned Italian company with over 50 years of expertise in pet nutrition. With four production facilities and a presence in more than 75 countries, we are a fast-growing global player in the pet care industry. At Farmina, we go beyond nutrition. By combining nature and science, we develop high-quality nutritional solutions that support the health and wellbeing of pets worldwide.
We are looking for a highly driven and commercially focused Sales Representative to accelerate the growth of our business across the United Kingdom. In this field-based role, you will take full ownership of your territory, actively expanding our presence across the pet retail channel, including independent pet shops, groomers, trainers, breeders and retail chains. You will play a key role in developing strategic partnerships, unlocking new business opportunities, and strengthening our brand positioning in the market.
- Own and drive sales performance across your territory, consistently delivering and exceeding commercial targets.
- Leverage and challenge distributor capabilities to unlock growth and open new accounts.
- Ensure and optimise in-store execution, product positioning, and brand visibility.
- Continuously analyse sales performance and market dynamics, translating insights into concrete commercial actions.
- Deliver impactful product training and ongoing support to customers and partners.
- Collaborate proactively with Marketing and internal teams to execute high-impact commercial initiatives.
- Maintain ownership of reporting and CRM accuracy, ensuring high-quality data to support decision-making.
Minimum of 3 years' experience in a sales role, preferably in field sales. Background in FMCG, pet food, or retail is preferred. Experience in the pet food industry is a strong advantage.
Strong commercial acumen with proven negotiation and influencing skills. Naturally curious, with the ability to quickly build technical knowledge (e.g. pet nutrition, product composition, manufacturing processes). Full UK driving licence and willingness to travel frequently. Fluent in English.
Sales Consultant (Care) employer: Farmina
Farmina Pet Foods is an exceptional employer that values its employees as part of a family-oriented culture, offering a dynamic work environment where innovation and collaboration thrive. With a strong commitment to employee growth, we provide ongoing training and development opportunities, ensuring our team members are equipped to excel in their roles. Located in the vibrant pet care industry, our Sales Consultant role offers the chance to make a meaningful impact while enjoying the benefits of working for a globally recognised brand dedicated to pet health and nutrition.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Consultant (Care)
✨Tip Number 1
Get to know the company inside out! Research Farmina Pet Foods, their products, and their values. This way, when you walk into that interview, you can show them you're not just another candidate but someone who genuinely cares about their mission in pet nutrition.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for you. This could give you insider knowledge that sets you apart from other applicants.
✨Tip Number 3
Prepare for those tricky questions! Think about how your past experiences align with the role of a Sales Consultant at Farmina. Be ready to share specific examples of how you've driven sales and built relationships in your previous roles.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email expressing your appreciation for the opportunity. It’s a simple gesture that shows your enthusiasm for the role and keeps you fresh in their minds.
We think you need these skills to ace Sales Consultant (Care)
Some tips for your application 🫡
Show Your Passion for Pets:When writing your application, let your love for pets shine through! Share any personal experiences or stories that highlight your connection to the pet care industry. We want to see that you genuinely care about the wellbeing of our furry friends.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for the Sales Consultant role. Highlight your relevant experience in sales, especially in FMCG or pet food. We’re looking for specific examples of how you've driven sales and built relationships in your previous roles.
Be Data-Driven:In your application, don’t shy away from showcasing your analytical skills. Mention any tools or methods you’ve used to track sales performance and market trends. We love candidates who can turn insights into actionable strategies!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team at Farmina!
How to prepare for a job interview at Farmina
✨Know Your Stuff
Make sure you brush up on your knowledge of pet nutrition and the pet food industry. Familiarise yourself with Farmina's products and their unique selling points. This will not only show your genuine interest but also help you answer questions confidently.
✨Show Off Your Sales Skills
Prepare to discuss specific examples from your past sales experiences. Highlight how you've exceeded targets, built relationships, and opened new accounts. Use metrics to back up your achievements – numbers speak volumes!
✨Be Ready to Collaborate
Since this role involves working closely with marketing and other teams, think of examples where you've successfully collaborated in the past. Be prepared to discuss how you can contribute to high-impact commercial initiatives at Farmina.
✨Ask Smart Questions
Prepare insightful questions about Farmina's growth strategy, market dynamics, and team culture. This shows that you're not just interested in the role, but also in how you can contribute to the company's success.
