At a Glance
- Tasks: Drive sales and expand our presence in the pet retail channel across the UK.
- Company: Join a family-owned Italian company with over 50 years of expertise in pet nutrition.
- Benefits: Competitive salary, travel opportunities, and a chance to make a real impact.
- Other info: Dynamic role with opportunities for personal growth and development.
- Why this job: Be part of a fast-growing global player and help pets thrive with quality nutrition.
- Qualifications: 3+ years in sales, preferably in FMCG or pet food, with strong negotiation skills.
The predicted salary is between 35000 - 45000 € per year.
About Farmina
Farmina Pet Foods is a family-owned Italian company with over 50 years of expertise in pet nutrition. With four production facilities and a presence in more than 75 countries, we are a fast-growing global player in the pet care industry. At Farmina, we go beyond nutrition. By combining nature and science, we develop high-quality nutritional solutions that support the health and wellbeing of pets worldwide.
We are looking for a highly driven and commercially focused Sales Representative to accelerate the growth of our business across the United Kingdom. In this field-based role, you will take full ownership of your territory, actively expanding our presence across the pet retail channel, including independent pet shops, groomers, trainers, breeders and retail chains. You will play a key role in developing strategic partnerships, unlocking new business opportunities, and strengthening our brand positioning in the market.
- Own and drive sales performance across your territory, consistently delivering and exceeding commercial targets
- Leverage and challenge distributor capabilities to unlock growth and open new accounts
- Ensure and optimise in-store execution, product positioning, and brand visibility
- Continuously analyse sales performance and market dynamics, translating insights into concrete commercial actions
- Deliver impactful product training and ongoing support to customers and partners
- Collaborate proactively with Marketing and internal teams to execute high-impact commercial initiatives
- Maintain ownership of reporting and CRM accuracy, ensuring high-quality data to support decision-making
Minimum of 3 years' experience in a sales role, preferably in field sales. Background in FMCG, pet food, or retail is preferred. Experience in the pet food industry is a strong advantage.
Strong commercial acumen with proven negotiation and influencing skills. Naturally curious, with the ability to quickly build technical knowledge (e.g. pet nutrition, product composition, manufacturing processes). Full UK driving licence and willingness to travel frequently. Fluent in English.
Nutrition Sales Representative employer: Farmina
Farmina Pet Foods is an exceptional employer that values its employees as part of a family-oriented culture, offering a dynamic work environment where innovation and collaboration thrive. With a strong commitment to employee growth, we provide ongoing training and development opportunities, empowering our team members to excel in their roles while making a meaningful impact in the pet care industry. Located in the UK, our field-based Nutrition Sales Representative role allows for autonomy and the chance to build lasting relationships within the vibrant pet retail sector, all while being part of a globally recognised brand dedicated to enhancing pet health and wellbeing.
StudySmarter Expert Advice🤫
We think this is how you could land Nutrition Sales Representative
✨Tip Number 1
Get to know the company inside out! Research Farmina Pet Foods, their products, and their values. This way, when you walk into that interview, you can show them you're not just another candidate but someone who genuinely cares about their mission in pet nutrition.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus when applying for a sales role.
✨Tip Number 3
Prepare for those tricky questions! Think about how your past experiences align with the responsibilities of the Nutrition Sales Representative role. Be ready to share specific examples of how you've driven sales and built partnerships in your previous jobs.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email expressing your appreciation for the opportunity. It shows professionalism and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Nutrition Sales Representative
Some tips for your application 🫡
Show Your Passion for Pets:When writing your application, let your love for pets shine through! Share any personal experiences or insights you have about pet nutrition and how it drives your interest in the role. We want to see that you're not just looking for a job, but that you're genuinely excited about making a difference in the pet care industry.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for this specific role. Highlight your sales experience, especially in FMCG or pet food, and demonstrate how your skills align with what we're looking for. We appreciate candidates who take the time to connect their background to our needs!
Quantify Your Achievements:Numbers speak volumes! When detailing your past sales performance, include specific figures and achievements that showcase your success. Whether it's exceeding targets or growing market share, we love to see concrete examples of how you've made an impact in previous roles.
Keep It Professional Yet Personal:While we want to get to know you, remember to keep your application professional. Use a friendly tone, but avoid overly casual language. Show us your personality while maintaining a level of professionalism that reflects the values of Farmina. And don’t forget, apply through our website for the best chance!
How to prepare for a job interview at Farmina
✨Know Your Stuff
Make sure you brush up on your knowledge of pet nutrition and the products Farmina offers. Familiarise yourself with their unique selling points and how they stand out in the market. This will show your genuine interest and help you answer questions confidently.
✨Show Off Your Sales Skills
Prepare to discuss specific examples from your past sales experiences. Think about times when you exceeded targets or developed successful partnerships. Use the STAR method (Situation, Task, Action, Result) to structure your answers and make them impactful.
✨Understand the Market
Research the pet food industry and current market trends. Be ready to discuss how you would approach expanding Farmina's presence in the UK. This shows that you're proactive and have a strategic mindset, which is crucial for this role.
✨Ask Smart Questions
Prepare thoughtful questions to ask at the end of your interview. Inquire about the company's growth plans, team dynamics, or how success is measured in this role. This not only demonstrates your enthusiasm but also helps you gauge if the company is the right fit for you.
