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- Tasks: Drive sales and expand our presence in the pet retail channel across the UK.
- Company: Join a family-owned Italian company with over 50 years in pet nutrition.
- Benefits: Competitive salary, travel opportunities, and a chance to make a real impact.
- Other info: Dynamic role with opportunities for personal growth and development.
- Why this job: Be part of a fast-growing industry and help pets thrive with quality nutrition.
- Qualifications: 3+ years in sales, preferably in FMCG or pet food, with strong negotiation skills.
The predicted salary is between 30000 - 40000 £ per year.
About Farmina
Farmina Pet Foods is a family-owned Italian company with over 50 years of expertise in pet nutrition. With four production facilities and a presence in more than 75 countries, we are a fast-growing global player in the pet care industry.
At Farmina, we go beyond nutrition. By combining nature and science, we develop high-quality nutritional solutions that support the health and wellbeing of pets worldwide.
We are looking for a highly driven and commercially focused Sales Representative to accelerate the growth of our business across the United Kingdom. In this field-based role, you will take full ownership of your territory, actively expanding our presence across the pet retail channel, including independent pet shops, groomers, trainers, breeders and retail chains. You will play a key role in developing strategic partnerships, unlocking new business opportunities, and strengthening our brand positioning in the market.
- Own and drive sales performance across your territory, consistently delivering and exceeding commercial targets.
- Leverage and challenge distributor capabilities to unlock growth and open new accounts.
- Ensure and optimise in-store execution, product positioning, and brand visibility.
- Continuously analyse sales performance and market dynamics, translating insights into concrete commercial actions.
- Deliver impactful product training and ongoing support to customers and partners.
- Collaborate proactively with Marketing and internal teams to execute high-impact commercial initiatives.
- Maintain ownership of reporting and CRM accuracy, ensuring high-quality data to support decision-making.
Minimum of 3 years' experience in a sales role, preferably in field sales. Background in FMCG, pet food, or retail is preferred. Experience in the pet food industry is a strong advantage.
Strong commercial acumen with proven negotiation and influencing skills. Naturally curious, with the ability to quickly build technical knowledge (e.g. pet nutrition, product composition, manufacturing processes).
Full UK driving licence and willingness to travel frequently. Fluent in English.
In Store Sales Specialist employer: Farmina
Contact Detail:
Farmina Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land In Store Sales Specialist
✨Tip Number 1
Get to know the company inside out! Research Farmina Pet Foods, their products, and their values. This way, when you walk into that interview, you can show them you're not just another candidate but someone who genuinely cares about their mission.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for you. It’s a great way to get insider info and maybe even a referral!
✨Tip Number 3
Prepare for those tricky questions! Think about how your past experiences align with the role of an In Store Sales Specialist. Be ready to share specific examples of how you've driven sales and built relationships in previous roles.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email expressing your appreciation for the opportunity. It shows professionalism and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace In Store Sales Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the In Store Sales Specialist role. Highlight your experience in sales, especially in FMCG or pet food, and showcase any relevant achievements that demonstrate your commercial acumen.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for Farmina. Share your passion for pet nutrition and how your skills can help us grow our presence in the UK market. Be genuine and let your personality shine through!
Showcase Your Sales Skills: In your application, be sure to highlight specific examples of how you've driven sales performance in previous roles. We want to see your negotiation and influencing skills in action, so don’t hold back on the details!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re proactive and keen to join our team!
How to prepare for a job interview at Farmina
✨Know Your Stuff
Make sure you brush up on your knowledge of pet nutrition and the pet food industry. Familiarise yourself with Farmina's products and their unique selling points. This will not only show your genuine interest but also help you answer questions confidently.
✨Showcase Your Sales Skills
Prepare to discuss specific examples from your past sales experiences. Highlight how you've driven sales performance, built relationships, and exceeded targets. Use the STAR method (Situation, Task, Action, Result) to structure your answers effectively.
✨Understand the Market
Research the current trends in the pet care industry and be ready to discuss how they might impact Farmina. This shows that you're proactive and can think strategically about the business landscape.
✨Ask Insightful Questions
Prepare thoughtful questions to ask at the end of the interview. Inquire about the company's growth plans, team dynamics, or how success is measured in this role. This demonstrates your enthusiasm and helps you gauge if the company is the right fit for you.