At a Glance
- Tasks: Lead digital marketing strategies and campaigns for a global pet food brand.
- Company: Join Farmina Pet Foods, a family-owned company with 50 years of expertise in pet nutrition.
- Benefits: Competitive salary, dynamic work environment, and international collaboration opportunities.
- Other info: Work on-site in Hammersmith, London, and enjoy a vibrant team culture.
- Why this job: Make a real impact in the pet industry while growing your digital marketing skills.
- Qualifications: Degree in Marketing or related field; experience in digital marketing and social media management.
The predicted salary is between 33750 - 41250 £ per year.
Farmina Pet Foods is a family-owned Italian company with over 50 years of expertise in pet nutrition.
Present in more than 75 countries worldwide, we combine scientific research and nature to develop premium nutritional solutions that improve the health and wellbeing of pets.
As we continue to grow internationally, we are looking for a
Digital Marketing Manager to join our UK team.
The Role
Based full-time in our London office, the
Digital Marketing Manager will be responsible for executing Farmina's global digital marketing strategy in the UK market, ensuring the effective local implementation of campaigns, content and digital initiatives while maintaining alignment with global brand guidelines.
- This is a hands-on role combining
- Social Media & Community Management and
Web Marketing responsibilities.
Working closely with the UK Country Manager and the Global Marketing Team, you will execute digital campaigns, manage local social media activities, coordinate website content, support e-commerce initiatives and adapt global marketing activities to the UK market.
Key Responsibilities
- Digital Marketing Execution
- Adapt and execute local digital marketing initiatives aligned with Farmina's global digital marketing strategy.
- Adapt and execute global campaigns, content and marketing assets to the UK market.
- Coordinate the implementation of digital campaigns across multiple online channels.
- Monitor campaign performance and recommend optimization opportunities.
- Ensure all digital activities remain aligned with Farmina's global brand guidelines.
- Performance Marketing
- Create and execute paid digital campaigns using
- Meta Ads Manager and
Google Ads .
- Monitor campaign performance and recommend optimization opportunities.
- Support media execution in line with the approved marketing strategy and budget.
- Monitor key digital marketing KPIs and prepare performance reports.
- Social Media & Community Management
- Manage Farmina UK's social media channels and editorial calendar.
- Create, publish and optimize engaging content aligned with global brand guidelines.
- Foster community engagement through regular interaction with consumers.
- Coordinate influencer collaborations and community activation initiatives.
- Support user-generated content and promotional campaigns.
- Website & E-commerce
- Manage local content updates for Farmina UK's website and Amazon Brand Store.
- Ensure product information, images and promotional content remain accurate and up to date.
- Support the execution of promotional campaigns and digital activations.
- Collaborate with the Sales & Customer Operations Coordinator to ensure marketing activations and online product availability is in sync with warehouse inventory.
- Cross-functional Collaboration
- Work closely with the UK Country Manager and the Global Marketing Team to create and execute local marketing initiatives.
- Support Sales and Trade Marketing with localized digital assets and campaigns.
- Coordinate activities with external agencies when required.
- Collaborate with the Nutrition Consultant to integrate educational and nutritional content into digital communications.
- Reporting & Analytics
- Monitor digital marketing KPIs and campaign performance.
- Track website traffic, audience engagement and campaign effectiveness.
- Prepare reports and recommendations to support continuous improvement.
- What You'll Bring
- Bachelor's degree in Marketing, Digital Marketing, Communications or a related field.
- Proven experience in Digital Marketing, Social Media Management and/or E-commerce.
- Hands-on experience managing campaigns through
Meta Ads Manager .
- Hands-on experience managing campaigns through
Google Ads .
- Experience managing social media platforms and online communities.
- Experience coordinating website content and digital marketing campaigns.
- Experience supporting direct to consumer e-commerce operations and traffic driving activations on a brand's own website and on major e-commerce platforms such as Amazon.
- Strong understanding of digital marketing analytics and campaign performance metrics.
- Excellent communication and stakeholder management skills.
- Strong organizational skills with the ability to manage multiple priorities.
- Willingness to work on-site in our Hammersmith office five days per week.
What We Offer
- Opportunity to join a fast-growing international company.
- Exposure to global marketing initiatives and international collaboration.
- Dynamic and entrepreneurial work environment.
- Competitive salary and benefits package.
Location
- Hammersmith, London (5 days per week, on-site)
- #J-18808-Ljbffr
Digital Marketing Manager (UK) employer: Farmina
Farmina Pet Foods is an exceptional employer, offering a dynamic and entrepreneurial work environment in the heart of Hammersmith, London. As a family-owned company with over 50 years of expertise in pet nutrition, we provide our employees with opportunities for international collaboration and exposure to global marketing initiatives, all while fostering a culture that values innovation and personal growth. Join us to make a meaningful impact in the pet food industry while enjoying a competitive salary and benefits package.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager (UK)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Farmina and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Farmina are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Farmina on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Farmina. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager (UK)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Farmina. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Farmina:Show us that you’ve done your homework! In your application, briefly mention what you admire about Farmina’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Farmina
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Farmina will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Farmina, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
