At a Glance
- Tasks: Lead digital content strategy and engage audiences in the agriculture sector.
- Company: Join Agriconnect, the UK's largest agricultural information business.
- Benefits: Enjoy 25 days annual leave, birthday off, and matched pension contributions.
- Other info: Hybrid work model with opportunities for creativity and innovation.
- Why this job: Make a real impact in agriculture media while working with a talented team.
- Qualifications: Experience in digital content editing and strong analytical skills required.
The predicted salary is between 35000 - 45000 £ per year.
Agriconnect is the largest multi-platform agricultural information business in the UK. Our brands reach deeply into all the major agricultural sectors – arable, dairy, livestock, agricultural machinery, finance, and equipment. We take a farmer-centric approach to media. Agriconnect is a part of the Arc network. Arc is a B2B events, data, and media platform, backed by investment funds managed by EagleTree Capital. Founded to redefine business networking, Arc organises over 150 events a year and operates critical content platforms in HR technology, agriculture and food, financial services and investing, and education technology. Arc has over 350 talented colleagues located in the U.S, U.K, Netherlands, and Singapore who focus on seeking out new ways to connect communities, wherever, whenever, or however people need to come together to grow their businesses.
Farmers Guardian is seeking an experienced and highly organised digital content editor to spearhead the continued growth and expansion of the brand across all digital platforms. As a genuine self-starter, you’ll be working with a talented team of in-market journalists, owning everything from content planning to optimisation in order to drive digital engagement. You’ll be obsessed with data, using it to drive decision making and the direction and volume of output in a fast evolving digital landscape, as well reporting back on performance and audience behaviour in detail. Alongside this, you’ll be using your leadership skills to sell your vision to the editorial team and bring the journalists on the journey with you.
What you’ll be doing:
- Content Strategy & Planning: Develop and implement a content strategy that aligns with the business’s goals across all digital platforms, focusing on topics relevant to the agriculture industry and keeping on top of trends.
- Content Editing: Edit and optimise articles, blog posts, newsletters and other digital content. Ensure all content is accurate, engaging and aligned with SEO/GEO best practices.
- Content Calendar Management: Develop and maintain a content calendar, coordinating with writers, photographers, videographers, and other contributors to ensure timely delivery of content. You’ll set plans for web output, social media output, podcasts and webinars.
- Audience Engagement: Monitor and analyse audience engagement metrics, making adjustments to the content strategy based on performance data. Implement techniques to improve user interaction and help to drive paid digital memberships.
- SEO/GEO & Keyword Optimisation: Use SEO/GEO tools to research keywords, optimise on-page elements, and develop strategies to improve engagement.
- Industry Monitoring: Stay up-to-date on agriculture industry trends, emerging issues, and digital media innovations to ensure content remains relevant and engaging.
What we’re looking for:
- Experience: Proven experience in digital content editing, strong news judgement and the ability to identify topics that resonate with digital audiences. Experience preferred within the agriculture, environmental, or related industry, but this is not a deal-breaker.
- Digital Proficiency: Strong knowledge of content management systems, SEO tools and social media platforms.
- Skills: Exceptional writing, editing, and proofreading skills; strong attention to detail; and the ability to work to tight deadlines.
- Analytical Mindset: Ability to analyse content performance metrics and adapt strategies to optimise engagement.
- Project Management: Strong organisational skills and the ability to manage multiple projects and people simultaneously.
- Creativity: Proven ability to innovate and experiment with ideas that will appeal to our target audience and differentiate us in the market. Willingness to implement AI to add value to the business.
- Teamwork: A strong collaborative spirit to motivate and direct a nationally dispersed team.
We also offer a range of benefits including:
- 25 days annual leave increasing to 27 after two years
- An extra day off on your birthday
- Matched pension contributions up to 6%
- Employee Life Assurance x4 basic annual salary
- Employee assistance programme
- Employee Discount site
As an equal opportunity employer we hire, develop and retain the best people regardless of their social background, age, sex, ethnicity, religion/belief or disability, and to make use of their talents. We value everyone as an individual. We recognise that everyone is different and have created a work environment where we treat everyone fairly and in a consistent way and promote a culture of respect and dignity, to create a company that’s the right fit for every person inside of it. We are excited by the incredible potential of AI and the innovative ways it can enhance the way we work. However, in our hiring process, we aim to get to know you. To stand out to our hiring managers, we encourage you to let your personality shine through, rather than relying on an AI-generated application. You are welcome to use AI as a writing assistant to help structure and articulate your thoughts. Please do not use it to generate fictional skills or experiences. Using AI responsibly can support your application, but your application must ultimately represent you.
Digital Editor in Preston employer: Farmers Guardian Ltd
At Agriconnect, we pride ourselves on being an exceptional employer that fosters a collaborative and inclusive work culture. With a strong focus on employee growth, we offer comprehensive benefits including generous annual leave, matched pension contributions, and a commitment to diversity and respect. Located in vibrant Preston and London, our hybrid working model allows for flexibility while you contribute to meaningful content that impacts the agricultural community.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Editor in Preston
✨Tip Number 1
Network like a pro! Reach out to people in the agriculture and media sectors on LinkedIn. Join relevant groups, engage in discussions, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best digital content work. Include examples of articles, blog posts, or any multimedia projects you've led. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Agriconnect and its brands. Understand their audience and current trends in the agriculture industry. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team. Don’t forget to follow up after applying; a little persistence can go a long way!
We think you need these skills to ace Digital Editor in Preston
Some tips for your application 🫡
Show Your Passion for Agriculture:When you're writing your application, let your love for the agriculture industry shine through. We want to see that you’re not just applying for a job, but that you genuinely care about the topics and trends that matter to farmers and the agricultural community.
Be Data-Driven:Since we’re all about using data to drive decisions, make sure to highlight any experience you have with analytics in your application. Talk about how you've used metrics to shape content strategies or improve audience engagement in the past.
Tailor Your Content Strategy:Craft your application to reflect your understanding of content strategy and planning. Share specific examples of how you've developed or implemented successful content plans, especially in digital formats, to show us you know what it takes to engage audiences.
Let Your Personality Shine:We want to get to know the real you! Don’t be afraid to inject some personality into your application. Share your unique perspective on digital content editing and how you can bring creativity to our team. Remember, we value authenticity over AI-generated fluff!
How to prepare for a job interview at Farmers Guardian Ltd
✨Know Your Audience
Before the interview, dive deep into Agriconnect and its brands. Understand their target audience and the current trends in the agricultural sector. This knowledge will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Data Skills
As a Digital Editor, being data-driven is key. Prepare examples of how you've used data to inform content strategies or improve engagement in previous roles. Be ready to discuss specific metrics and outcomes to demonstrate your analytical mindset.
✨Bring Your Creative Ideas
Think about innovative content ideas that could resonate with the agricultural community. Whether it's new formats or unique topics, be prepared to share your vision during the interview. This will highlight your creativity and willingness to experiment.
✨Emphasise Team Collaboration
Since the role involves leading a dispersed team, be ready to discuss your experience in teamwork and collaboration. Share examples of how you've motivated teams in the past and how you plan to bring journalists along on your content journey.
