Senior Business Development Executive in London

Agriconnect is the UK’s leading multi-platform agricultural information business. Our portfolio includes trusted media brands such as Farmers Guardian, Arable Farming and Dairy Farmer, alongside market-leading live events including LAMMA, Low Carbon Agriculture, CropTec, Farm Business Innovation, Land Leisure & Tourism and the British Farming Awards. We take a farmer-centric approach, helping farmers make better purchasing decisions and run more efficient, profitable businesses. We deliver this through a powerful mix of media, digital platforms, webinars, podcasts, conferences, awards and live events. If you are looking to join an ambitious, supportive and high-energy team working at the heart of the UK agriculture sector, we would love to hear from you.

Role Overview

We are looking for a driven and commercially minded Senior Business Development Executive to join the team to work on Land Leisure and Tourism, and Farm Business Reporting to the Head of Sales for LLT and FBI, you will play a key role in driving the continued growth of the event through proactive sales activity, new business development and strong account management. This role focuses on identifying new commercial opportunities, building strong industry relationships and delivering revenue growth across exhibition space, sponsorship and partnerships. You will work closely with marketing and operations teams to ensure exhibitors achieve strong ROI from participating exhibitors.

Key Responsibilities

• Support revenue generation through the sale of exhibition space and sponsorship
• Conduct outbound sales activity (calls, emails, LinkedIn, meetings) to generate new business leads
• Build and manage a pipeline of prospects with a strong focus on new business development
• Qualify inbound enquiries and convert into sales opportunities
• Maintain and develop relationships with exhibitors to support retention and upsell opportunities
• Understand client objectives and present relevant solutions with guidance from senior team members
• Accurately update CRM systems to track pipeline, activity and forecasting
• Attend industry events and meetings to support lead generation and relationship building
• Monitor competitor activity and share insights with the wider team
• Work collaboratively with marketing and operations teams to support exhibitor delivery

Skills & Experience

• Experience in exhibition B2B sales
• Evidence of working towards and achieving sales targets
• Strong communication skills with confidence on phone, video and face-to-face
• Proactive and resilient with a strong work ethic
• Desire to develop new business skills and build a sales career
• Good organisational skills with ability to manage multiple tasks
• Comfortable using CRM systems (or willingness to learn)
• Team player with a positive and collaborative approach
• Interest in agriculture or events industry is desirable

We also offer a range of benefits including:

• 25 days annual leave increasing to 27 after two years
• An extra day off on your birthday
• Matched pension contributions up to 6%
• Employee Life Assurance x4 basic annual salary
• Employee assistance programme
• Employee Discount site

All souls are welcome. As an equal opportunity employer we hire, develop and retain the best people regardless of their social background, age, sex, ethnicity, religion/belief or disability, and to make use of their talents. We value everyone as an individual. We recognise that everyone is different and have created a work environment where we treat everyone fairly and in a consistent way and promote a culture of respect and dignity, to create a company that’s the right fit for every person inside of it. We are excited by the incredible potential of AI and the innovative ways it can enhance the way we work. However, in our hiring process, we aim to get to know you. To stand out to our hiring managers, we encourage you to let your personality shine through, rather than relying on an AI-generated application. You are welcome to use AI as a writing assistant to help structure and articulate your thoughts. Please do not use it to generate fictional skills or experiences. Using AI responsibly can support your application, but your application must ultimately represent you.