At a Glance
- Tasks: Shape digital connections with guests through data-driven CRM strategies and campaigns.
- Company: Join a growing brand passionate about great food and customer engagement.
- Benefits: Competitive salary, daily food allowance, 50% restaurant discount, and 31 days holiday.
- Other info: Endless opportunities for growth in a dynamic marketing team.
- Why this job: Make a real impact in a fun, fast-paced environment while working with a passionate team.
- Qualifications: 2 years CRM experience, exceptional Excel skills, and a love for food.
The predicted salary is between 35000 - 40000 £ per year.
Do you “give a fork” about what you do? Do you love great food? This is for you! We’re looking for a highly analytical and data-driven CRM Executive to join our fantastic Marketing team. This role is about shaping how we connect with guests digitally - building loyalty, improving retention, and creating more relevant, timely communications across email, push, and in-app channels. You’ll help bring our CRM and loyalty ecosystem to life from the ground up, using data, creativity, and experimentation to improve how guests engage with the brand.
What you’ll be doing as our CRM Executive:
- Create and manage audience segments based on customer behaviour, frequency, spend, and engagement, by translating raw customer data into clear, actionable targeting strategies.
- Build and optimise automated customer journeys (onboarding, loyalty activation, win-back, reactivation) and develop CRM flows that improve retention and long-term customer value.
- Help shape how loyalty and rewards are communicated across the customer journey.
- Work closely with the finance team to track and report on CRM performance using live data and key engagement metrics.
- Run A/B tests across messaging, timing, targeting, and creative approaches.
- Identify trends and insights to continuously improve CRM effectiveness and ultimately optimise sales.
- Help to build and manage CRM campaigns across email, push notifications, in-app messaging, and in-store tie-ins.
- Support the launch of Farmer J’s app – working closely with Operations, Finance, and the Food team.
- Become the go-to expert for CRM, loyalty, and guest engagement tools.
Our new CRM Executive will have:
- 2 years experience in CRM for a customer-centric hospitality, retail or leisure brand.
- A love for food – a bonus if you’ve been to Farmer J!
- Exceptional Excel skills and highly analytical.
- Experience of managing a loyalty app – this is essential.
- First-class organisational skills and the ability to juggle multiple projects.
- A team player attitude with boundless energy - we move fast and have fun doing it.
What's in it for our CRM Executive?
- Salary between £35,000 - £40,000, depending on experience.
- Daily food allowance during shifts with unlimited coffee.
- 50% discount across all our restaurants when off duty.
- You will never work on your birthday, and you will be paid for it!
- 31 days holiday per year, including bank holidays, and increasing with length of service.
- Medicash – subsidised healthcare cash plan.
- Employee Assistance Programme by Hospitality Action.
- Green commute – cycle scheme.
- A great opportunity to grow as we continue to grow!
Why Farmer J
We’re a growing brand with big ambitions, a scrappy marketing team, and endless opportunities to create. If you want to build a brand you actually believe in, spend your days around great food and great people, and have a real impact, not just schedule posts - this is the place.
CRM Executive - Holborn, London employer: Farmer J
Farmer J is an exceptional employer that fosters a vibrant and dynamic work culture, perfect for those passionate about food and customer engagement. With generous benefits like a daily food allowance, 31 days of holiday, and opportunities for professional growth, employees are encouraged to thrive in a supportive environment. Located in Holborn, London, this role offers the chance to make a meaningful impact within a rapidly growing brand, surrounded by a team that values creativity and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive - Holborn, London
✨Tip Number 1
Get to know the brand inside out! Before your interview, dive into Farmer J’s mission, values, and menu. This will not only help you connect with the team but also show that you genuinely care about what they do.
✨Tip Number 2
Show off your analytical skills! Be ready to discuss how you've used data in past roles to drive customer engagement. Bring examples of successful CRM campaigns you've managed and the results they achieved.
✨Tip Number 3
Don’t just talk about your experience; demonstrate it! If you’ve worked on loyalty apps or customer journeys, share specific stories. Use metrics to back up your claims and highlight your impact on retention and sales.
✨Tip Number 4
Finally, be yourself! The team at Farmer J values energy and a fun attitude. Let your personality shine through during the interview, and don’t forget to express your love for food – it’s a bonus!
We think you need these skills to ace CRM Executive - Holborn, London
Some tips for your application 🫡
Show Your Passion for Food:We want to see your love for food shine through in your application! Share any experiences or stories that highlight your enthusiasm for the culinary world, especially if you've been to Farmer J.
Be Data-Driven:As a CRM Executive, being analytical is key. Make sure to highlight your experience with data analysis and how you've used it to drive customer engagement in previous roles. We love numbers!
Tailor Your Application:Don’t just send a generic CV and cover letter. Tailor your application to reflect how your skills and experiences align with the specific responsibilities of the CRM Executive role. We appreciate attention to detail!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Let’s get started on this journey together!
How to prepare for a job interview at Farmer J
✨Know Your Data
As a CRM Executive, you'll be diving deep into customer data. Make sure you brush up on your analytical skills and be ready to discuss how you've used data to drive decisions in past roles. Bring examples of audience segments you've created or campaigns you've optimised based on data insights.
✨Show Your Passion for Food
This role is all about connecting with guests who love great food. If you've been to Farmer J, share your experience! Talk about what you love about their offerings and how you think CRM can enhance the guest experience. Your enthusiasm will shine through and show that you're a great fit for the brand.
✨Be Ready to Discuss A/B Testing
A/B testing is crucial for improving CRM effectiveness. Prepare to talk about specific tests you've run in the past, what you learned from them, and how you applied those insights to future campaigns. This shows that you’re not just data-driven but also results-oriented.
✨Demonstrate Team Spirit
Farmer J values a team player attitude. Be prepared to share examples of how you've collaborated with different teams, like finance or operations, to achieve common goals. Highlight your ability to juggle multiple projects while keeping the energy high – it’s all about having fun while getting the job done!
