At a Glance
- Tasks: Shape digital connections with guests through data-driven CRM strategies and creative campaigns.
- Company: Join Farmer J, a growing brand passionate about great food and guest engagement.
- Benefits: Competitive salary, daily food allowance, 50% restaurant discount, and 31 days holiday.
- Other info: Endless opportunities for growth and creativity in a dynamic marketing team.
- Why this job: Make a real impact in a fun, fast-paced environment while working with a passionate team.
- Qualifications: 2+ years in CRM, exceptional Excel skills, and a love for food.
The predicted salary is between 35000 - 40000 € per year.
Do you “give a fork” about what you do? Do you love great food? This is for you! We’re looking for a highly analytical and data‑driven CRM Executive to join our fantastic Marketing team. This role is about shaping how we connect with guests digitally – building loyalty, improving retention, and creating more relevant, timely communications across email, push, and in‑app channels. You’ll help bring our CRM and loyalty ecosystem to life from the ground up, using data, creativity, and experimentation to improve how guests engage with the brand.
What you’ll be doing as our CRM Executive:
- Create and manage audience segments based on customer behaviour, frequency, spend, and engagement, by translating raw customer data into clear, actionable targeting strategies.
- Build and optimise automated customer journeys (onboarding, loyalty activation, win‑back, reactivation) and develop CRM flows that improve retention and long‑term customer value.
- Help shape how loyalty and rewards are communicated across the customer journey.
- Work closely with the finance team to track and report on CRM performance using live data and key engagement metrics.
- Run A/B tests across messaging, timing, targeting, and creative approaches.
- Identify trends and insights to continuously improve CRM effectiveness and ultimately optimise sales.
- Help to build and manage CRM campaigns across email, push notifications, in‑app messaging, and in‑store tie‑ins.
- Support the launch of Farmer J’s app – working closely with Operations, Finance, and the Food team.
- Become the go‑to expert for CRM, loyalty, and guest engagement tools.
Our new CRM Executive will have:
- 2 years+ experience in CRM for a customer‑centric hospitality, retail or leisure brand.
- A love for food – a bonus if you’ve been to Farmer J!
- Exceptional Excel skills and highly analytical.
- Experience of managing a loyalty app – this is essential.
- First‑class organisational skills and the ability to juggle multiple projects.
- A team player attitude with boundless energy – we move fast and have fun doing it.
What's in it for our CRM Executive?
- Salary between £35,000 – £40,000, depending on experience.
- Daily food allowance during shifts with unlimited coffee.
- 50% discount across all our restaurants when off duty.
- You will never work on your birthday, and you will be paid for it!
- 31 days holiday per year, including bank holidays, and increasing with length of service.
- Medicash – subsidised healthcare cash plan.
- Employee Assistance Programme by Hospitality Action.
- A great opportunity to grow as we continue to grow!
Why Farmer J: We’re a growing brand with big ambitions, a scrappy marketing team, and endless opportunities to create. If you want to build a brand you actually believe in, spend your days around great food and great people, and have a real impact, not just schedule posts – this is the place.
CRM Executive employer: Farmer J
Farmer J is an exceptional employer that fosters a vibrant and dynamic work culture, perfect for those passionate about food and customer engagement. With generous benefits such as a daily food allowance, 50% discount at all restaurants, and a commitment to employee growth, we empower our CRM Executive to thrive in a fast-paced environment while making a meaningful impact on our brand's loyalty and guest experience. Join us to be part of a scrappy marketing team where your creativity and analytical skills will help shape the future of our growing brand.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Get to know the brand inside out! Dive into Farmer J’s mission, values, and menu. When you understand what they stand for, you can tailor your conversations and show how your skills align with their goals.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral – which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common CRM scenarios. Think about how you’d tackle audience segmentation or A/B testing. Show them you’re not just a fit on paper but also in practice!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression. It shows you’re genuinely interested and keeps you on their radar as they make their decision.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Show Your Passion for Food:We want to see your love for food shine through in your application! Mention any experiences or favourite dishes that connect you to our brand, especially if you've been to Farmer J. It’ll help us see how you fit into our foodie culture.
Be Data-Driven:As a CRM Executive, being analytical is key! Highlight your experience with data analysis and how you've used it to drive customer engagement. Share specific examples of how you've translated data into actionable strategies – we love a good success story!
Tailor Your Application:Make sure your application speaks directly to the role. Use keywords from the job description and relate your past experiences to the responsibilities listed. This shows us you’ve done your homework and are genuinely interested in the position.
Apply Through Our Website:We encourage you to apply through our website for a smoother process! It’s the best way for us to keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Farmer J
✨Know Your Data
As a CRM Executive, you'll be working with data daily. Brush up on your analytical skills and be ready to discuss how you've used data to drive customer engagement in the past. Bring examples of audience segments you've created or campaigns you've optimised.
✨Show Your Passion for Food
This role is all about connecting with guests who love great food. If you've been to Farmer J, share your experience! Talk about what you love about their offerings and how you think CRM can enhance that experience for customers.
✨Be Ready to Discuss A/B Testing
A/B testing is crucial for improving CRM effectiveness. Prepare to talk about specific tests you've run, what you learned from them, and how you applied those insights to improve customer journeys. This shows you're not just data-driven but also results-oriented.
✨Demonstrate Team Spirit
Farmer J values a team player attitude. Be prepared to share examples of how you've collaborated with other teams, like finance or operations, to achieve common goals. Highlight your energy and enthusiasm for working in a fast-paced environment.
