Global QSR Key Account Director in London

The Role

As Global QSR Key Account Director, you are fully responsible for shaping and executing the worldwide partnership strategy with YUM/KFC—one of Farm Frites' most strategic global QSR customers. This is a highly visible role where you orchestrate a global customer ecosystem, influence senior stakeholders, and drive profitable, sustainable growth across continents.

You define, own, and implement the global strategic plan for the YUM/KFC partnership. You develop long‐term commercial strategies (3–5 years) that strengthen Farm Frites' leadership position and align with YUM's global ambitions. You negotiate growth opportunities such as menu innovation, new country entries, pipeline improvements, and product upgrades. You lead strategic pricing discussions, ensuring disciplined NXW and margin protection. You drive planning accuracy across all regions through rigorous 12–24 month IBP/S&OP processes.

You collaborate closely with Supply Chain, QA, R&D, Finance, Logistics, Operations and Customer Service to ensure First Time Quality and service performance consistently meet YUM's expectations.

The Team

You are part of the Global Sales & Marketing organization and functionally lead a virtual, cross‐regional team of Key Account Managers and specialists supporting YUM/KFC globally. You work closely with regional Sales teams, Supply Chain, QA, R&D, Operations, Marketing, Finance, and Customer Service across Europe, APAC, LATAM, and the Middle East. The role reports directly to the Managing Director.

Education and Skills

• Bachelor's/Master's level education or equivalent experience.
• 10–15+ years of senior commercial leadership within QSR, FMCG, or Foodservice.
• Proven success in managing complex global or multi‐country key accounts.
• Deep understanding of QSR dynamics, franchise systems, supply chain models, and menu development.
• Experience working with YUM/KFC is a strong advantage.
• Fluent in English; additional languages are highly beneficial.
• Strong analytical skills; able to translate data into insights and decisions.
• Demonstrated ability to influence senior stakeholders and navigate global complexity.
• Skilled negotiator with strong financial and margin understanding.
• Willingness to travel internationally on a frequent basis.

You embody our 4F values: Family, Forward, Flexible, Fair. You are action‐oriented and stay close to the customer—with a no‐nonsense mindset. You take ownership and feel responsible for delivering sustainable growth. You collaborate easily across functions and cultures, communicating openly and directly. You are calm, resilient, and assertive under pressure. You navigate complex global dynamics with agility and cultural sensitivity. You are strategic, but also hands‐on when needed—entrepreneurial in spirit. You are passionate about building long‐term partnerships and delivering impact.

What Do We Offer You

Farm Frites is a key global player in the agri‐food industry, yet still a true family business. Headquartered in the Netherlands, we operate multiple production sites and sales offices worldwide. We are growing fast, which makes Farm Frites a dynamic, ambitious, and inspiring place to work.

• Shape one of our most strategic global partnerships.
• Work in a highly visible international leadership role.
• Drive global commercial impact and influence category direction.
• Develop your strengths in a supportive and entrepreneurial environment.

How To Apply

You can apply via the link on our website. For more information, you can email our Recruitment Team at: Recruitment@Farmfrites.com

Recruitment Process

• Step 1: Your job application - Apply for a vacancy that interests you by clicking the button for the relevant position and complete the application form. You will receive a confirmation of your application via email.
• Step 2: Selection - Our recruiters will review your application and assess whether you are a good match for Farm Frites and the relevant position.
• Step 3: Invitation - We will then contact you within 10 days to invite you for an interview or to inform you that, unfortunately, you are not being considered for the position.
• Step 4: Introduction - We look forward to meeting you! After this conversation, we may invite you for a follow‐up interview, depending on the position.
• Step 5: Assessment - An assessment may be part of the process.
• Step 6: Congratulations! - If we're both happy, we'll make you an offer and happily welcome you as a Farm Friter!

About Farm Frites

Since 1971, we grow the tastiest potatoes. We are committed to nature, proud of our farmers' heritage. Farm Frites is pure, authentic, passionate; together with our growers we are working around the clock to make a difference. Straight from the fields, our potatoes are carefully taken care of and processed into fries. That farmland is our foundation. It is invaluable to Farm Frites! And so are the more than 1,500 employees that work for Farm Frites, all over the world. That's why we do everything we do in the most sustainable way and respect people and planet. Where quality comes first ... and taste! You can see it and you can taste it. Worldwide, more and more people enjoy fries. Not only in the Western world, but also increasingly in Asia and Latin America. We have contributed to this growth. And we continue to do so. It's very simple: We want to make the tastiest fries.