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For Companies At a Glance
- Tasks: Lead the go-to-market strategy for innovative EdTech products and collaborate with diverse teams.
- Company: Faria Education Group transforms education for over 10,000 schools and 4 million students globally.
- Benefits: Enjoy a competitive salary, performance bonuses, wellness allowances, and unlimited book budget.
- Why this job: Be part of a mission-driven team that empowers educators and enhances learning experiences worldwide.
- Qualifications: 2+ years in B2B SaaS product marketing; strong communication and analytical skills required.
- Other info: Join a culture of innovation and professional development with a focus on impactful education solutions.
The predicted salary is between 43200 - 72000 £ per year.
The Product Marketing Manager , Learning, will execute the go-to-market strategy, positioning, and messaging for the market-leading products within our Learning and Curriculum suite. This role involves collaborating with cross-functional teams, including product development, sales, customer experience, marketing, and support, to ensure that these products are positioned to drive growth, engagement, and customer satisfaction. The ideal candidate is an up-and-coming product marketer with an understanding of SaaS business models, EdTech trends, and an ability to deliver compelling product narratives that resonate with educators, school administrators, and decision-makers.
KEY RESPONSIBILITIES
- Go-to-Market Strategy: Co-develop and execute the global go-to-market (GTM) strategy for product launches, feature updates, and platform improvements, ensuring alignment with overall business goals and close collaboration with each region.
- Product Positioning & Messaging: Craft clear, compelling product positioning and messaging that differentiates your products in the market and addresses schools’ unique needs.
- Customer Insights & Persona Development: Conduct market research to gather insights on target audiences, buyer personas, the competitive landscape, and customer needs. Translate the findings into actionable marketing strategies.
- Sales Enablement: Collaborate with our Sales Enablement team to help them equip the sales team with tools, collateral, and training to communicate the most compelling value proposition effectively. This includes creating externally facing collateral such as case studies or product brochures.
- Content Development: Collaborate with branding and product teams to develop thought leadership content, product videos, blog posts, webinars, whitepapers, and product documentation to drive awareness and engagement.
- Cross-functional Collaboration: Work closely with product managers to understand the roadmap and ensure the market is educated on new features, updates, and product benefits. Collaborate with customer success to ensure seamless onboarding and customer retention strategies.
- Performance Tracking & Optimization: Use data-driven insights to measure the effectiveness of product marketing efforts, optimize campaigns, and improve the overall customer journey across both platforms.
Who are we looking for?
- Experience: 2 years of experience in product marketing within B2B SaaS.
- Product Marketing Knowledge: Proven track record of successfully launching and marketing a SaaS product, focusing on adoption/revenue metrics, preferably within a multi-product, international environment.
- EdTech Knowledge: An understanding of the challenges schools, educators, and administrators face is a plus.
- Sales Enablement Skills: Experience developing sales collateral that effectively communicates product value and drives customer acquisition and retention.
- Analytical & Data-Driven: Ability to analyze market data, customer insights, and product performance to inform marketing strategies.
- Cross-Functional Collaboration: Ability to work seamlessly with product, sales, customer experience, and marketing teams, ensuring alignment and consistent messaging.
- Strong Communication Skills: Excellent written and verbal communication skills, with the ability to create clear, concise, and compelling content.
DISCRIMINATION DECLARATION
All qualified applicants will be considered for employment without regard to age, race, creed, colour, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, or sex.
Please note: Only shortlisted candidates will be contacted due to a high volume of applicants.
Benefits:
- Base salary is based on experience, and performance bonuses are based on KPIs.
- Monthly Health & Wellness Allowance.
- Office lunch & team socials.
- Professional Development opportunities.
- Unlimited book budget.
- Additional benefits such as pension and 25 days holiday also apply.
ABOUT FARIA EDUCATION GROUP
For over 15 years, Faria Education Group has deeply understood the needs of schools, leveraging extensive experience in education. Our dedication to reaching every learner and inspiring every educator has supported over 10,000 schools and 4 million students across 155 countries. We are committed to driving transformative experiences for learners, educators, and families globally.
Our integrated SaaS solutions suite supports all aspects of curriculum management (Atlas), teaching and learning (ManageBac), admissions (OpenApply), and school-to-home communications (SchoolsBuddy). With an unwavering commitment to innovation, our technology meets rigorous data protection and security standards, ensuring first-class training and support.
Through our innovative online schools (Pamoja and Wolsey Hall), we provide comprehensive educational experiences with IB Diploma and Cambridge online courses, delivering high-quality education to schools and homes worldwide.
Join us in our commitment to transforming education and empowering communities worldwide.
Careers at Faria Education Group
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Senior Product Marketing Manager employer: Faria Education Group
Contact Detail:
Faria Education Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest EdTech trends and challenges faced by educators. This knowledge will help you craft compelling product narratives that resonate with your target audience.
✨Tip Number 2
Network with professionals in the SaaS and EdTech industries. Attend relevant webinars, conferences, or local meetups to build connections that could lead to valuable insights and opportunities.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of how you've used data-driven insights to inform marketing strategies in previous roles. This will demonstrate your ability to optimize campaigns effectively.
✨Tip Number 4
Highlight your experience in cross-functional collaboration. Be ready to discuss specific instances where you've worked closely with product, sales, and customer experience teams to achieve common goals.
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior Product Marketing Manager position. Tailor your application to highlight relevant experiences in product marketing, especially within B2B SaaS.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of EdTech trends and your ability to create compelling product narratives. Use specific examples from your past experiences that demonstrate your skills in go-to-market strategies and cross-functional collaboration.
Highlight Relevant Experience: In your CV, emphasize your experience in launching and marketing SaaS products. Include metrics that showcase your success in driving adoption and revenue, as well as any experience you have with sales enablement and customer insights.
Showcase Communication Skills: Since strong communication skills are crucial for this role, ensure that your application materials are clear, concise, and free of errors. Consider including samples of your written work, such as case studies or marketing collateral, to demonstrate your ability to create compelling content.
How to prepare for a job interview at Faria Education Group
✨Understand the Go-to-Market Strategy
Be prepared to discuss your experience with go-to-market strategies, especially in a SaaS context. Highlight specific examples where you successfully launched products and how you aligned these efforts with business goals.
✨Showcase Your Product Positioning Skills
Demonstrate your ability to craft compelling product messaging. Prepare to share examples of how you've differentiated products in the market and addressed unique customer needs, particularly in the EdTech space.
✨Emphasize Cross-Functional Collaboration
Illustrate your experience working with various teams such as sales, product development, and customer success. Be ready to provide examples of how you facilitated collaboration to ensure consistent messaging and effective product launches.
✨Leverage Data-Driven Insights
Discuss your analytical skills and how you've used data to inform marketing strategies. Prepare to talk about specific metrics you've tracked and how they influenced your decisions in previous roles.
