Senior Product Marketing Manager is responsible for defining global product marketing strategy, positioning and messaging across Faria's product portfolio, ensuring we clearly communicate product value and bring our products to market effectively. The role owns the central foundations of product marketing, including Ideal Customer Profiles (ICPs), buyer personas, value propositions, competitive positioning and global go-to-market (GTM) strategy. Working closely with Product, Marketing, Sales and Regional Product Marketing Managers (RPMMs), the role ensures global strategy is translated into effective regional execution. While the Senior Product Marketing Manager establishes the overarching strategy, messaging and frameworks, RPMMs adapt these for their markets and regional Sales Drive Teams. The role will also lead central product marketing projects, coordinate global launch readiness and develop the messaging, assets and frameworks required to support pipeline generation, product adoption and revenue growth. Key Stakeholders Product: Roadmaps, development, releases and customer needs. Regional Product Marketing Managers: Regional GTM, messaging, execution and market insight. Demand Generation: Campaigns, pipeline generation and performance. Sales
Senior Product Marketing Manager employer: Faria Education Group
Faria Education Group is an exceptional employer that fosters a dynamic and collaborative work culture, empowering employees to drive meaningful impact in the education sector. With a focus on professional development, competitive benefits including a monthly health and wellness allowance, and an unlimited book budget, we support our team members in their growth while promoting a healthy work-life balance. Join us in transforming education globally, where your contributions will be valued and recognised across a diverse international landscape.
