Sales Development Representative

We are seeking a motivated and energetic Sales Development Representative (SDR) to join our dynamic sales team. As an SDR, you will be the first point of contact for potential clients in EMEA, playing a crucial role in generating and qualifying leads for our sales pipeline. The right candidate will be a self-starter who can stay focused on their priorities while working within a highly collaborative team, and who is willing to be creative and think outside the box to achieve the broader team and company goals. This is an excellent opportunity for individuals seeking to launch their sales careers and make a meaningful impact in the EdTech industry.
Key Responsibilities
Initiate contact with potential customer schools through cold-calling, outreach, and responding to inbound leads
Educate leads on the value of Faria\’s suite of products and nurture them until they are qualified and ready to talk with a Schools Consultant
Schedule meetings and introduce leads to their new point of contact
Support the Sales team with pre-conference outreach (calls and email)
Work closely with Marketing and follow up with prospects on marketing campaigns
Persistent drive to call and email schools each day
Maintain detailed documentation of leads and contribute to improving data accuracy in Salesforce CRM
Good practice, over the course of a normal week, you would have:
Researched prospects
Sent up to 100 prospecting emails
Had at least 20 phone conversations with stakeholders
Updated the CRM
Collaborated with sales teams on their sales plan for the region
Success Metrics
Lead Generation Metrics: number of leads generated; number of qualified leads
Outreach and Engagement Metrics: number of outreach activities; response rate; meeting booked
Conversion Metrics: LTO conversion rate; LTC conversion rate
Requirements
1+ years of experience in sales, marketing, or telemarketing
Experienced with and excited to do a high volume of cold outreach
Proven track record of building rapport with prospects, pinpointing customer needs, and articulating the value of a product/service
Strong written and oral English communication skills with careful attention to detail
Interest in EdTech and desire to make life better for students and schools
Eagerness, competitive attitude, & ambition to achieve
Demonstrated competence / Self-learning
Future Milestones
Identify and resolve problems in a timely manner – gather and analyse information; develop alternative solutions; know when to elevate complex situations to a Manager
Synthesise complex or diverse information – collect and research data; use intuition and experience to complement data
Balance team and individual responsibilities – support everyone\’s efforts to succeed
Understand business implications of decisions – display orientation toward profitability; demonstrate knowledge of market and competition; align work with strategic goals
Demonstrate independence and reliability – respond to management direction; take responsibility for own actions; commit to getting the job done; report activities, campaign statuses, and leads; resolve questions through correct channels with urgency; post clear written notes according to company templates and standards.
Benefits
Competitive salary plus eligibility for a discretionary bonus
Monthly Health & Wellness Allowance
Office lunch & team socials
Professional Development Budget
Regular performance reviews
About Faria Education Group
For over 15 years, Faria Education Group has deeply understood the needs of schools, leveraging extensive experience in education. Our dedication to reaching every learner and inspiring every educator has supported over 10,000 schools and 4 million students across 155 countries. We are committed to driving transformative experiences for learners, educators, and families globally.
Our integrated SaaS solutions suite supports all aspects of curriculum management (Atlas), teaching and learning (ManageBac), admissions (OpenApply), and school-to-home communications (SchoolsBuddy). With an unwavering commitment to innovation, our technology meets rigorous data protection and security standards, ensuring first-class training and support.
Through our innovative online schools (Pamoja and Wolsey Hall), we provide comprehensive educational experiences with IB Diploma and Cambridge online courses, delivering high-quality education to schools and homes worldwide.
Join us in our commitment to transforming education and empowering communities worldwide.