Social Media Marketing Executive in Loughborough

We’re looking for a strategic, creative, and data-driven Social Media Marketing Executive to own and scale our social presence across key channels. In this role, you’ll develop and execute social strategies that build brand awareness, drive engagement, and support demand generation for our SaaS product. You will collaborate closely with Marketing, Product, Customer Success, and Leadership to ensure our social content resonates with prospects, customers, and the broader industry.

Key Responsibilities

• Strategy & Planning
  • Develop and execute a multi-channel social media strategy aligned with business goals, product launches, and marketing campaigns.
  • Identify the right platforms and content formats to reach target personas in the SaaS/B2B space.
  • Create a consistent brand voice tailored to each social platform.
• Content Creation & Management
  • Produce, publish, and manage high-quality content, including posts, short-form videos, thought-leadership threads, customer stories, and product updates.
  • Maintain an editorial calendar that supports product releases, brand initiatives, and industry moments.
  • Coordinate with design, product marketing, and demand gen teams to develop compelling assets.
• Community Engagement
  • Build and nurture an active online community—responding to comments, engaging in relevant conversations, and elevating customer voices.
  • Proactively monitor industry trends, competitor activity, and emerging topics.
  • Collaborate with Customer Success to spotlight users and integrate social proof.
• Analytics & Optimization
  • Track performance metrics (reach, engagement, CTR, follower growth, share of voice, sentiment, etc.).
  • Use analytics to optimize content and inform future strategy.
  • Report insights and recommendations to marketing leadership.
• Campaign Collaboration
  • Partner with demand gen on paid social campaigns, A/B testing, and funnel-driving initiatives.
  • Support product launches with social content plans that build anticipation and adoption.
  • Coordinate with PR for thought leadership, press, and event coverage.

Qualifications

• 3+ years of social media experience, ideally within a SaaS or B2B tech environment.
• Proven track record of growing and managing social accounts across LinkedIn, X/Twitter, Instagram, TikTok, Facebook, and YouTube.
• Strong understanding of SaaS marketing funnels, ICPs, and buyer journeys.
• Excellent writing, storytelling, and content-crafting skills.
• Ability to create short‑form video or collaborate effectively with creative partners.
• Familiarity with social analytics tools (e.g., Sprout Social, Hootsuite, HubSpot, Buffer).
• Comfortable working cross‑functionally in a fast‑moving, data‑driven environment.

Nice-to-Haves

• Experience with paid social or working alongside paid media teams.
• Knowledge of SEO, content marketing, or product‑led growth strategies.
• Understanding of developer communities, technical audiences, or niche verticals.
• Experience with AI content tools or social listening platforms.

Please note: Only shortlisted candidates will be contacted due to a high volume of applicants.

Competitive salary plus eligibility for a sales team variable compensation plan. Monthly Health & Wellness Allowance. Office lunch & team socials. Professional Development Budget. Regular performance reviews.

ABOUT FARIA EDUCATION GROUP

For over 15 years, Faria Education Group has deeply understood the needs of schools, leveraging extensive experience in education. Our dedication to reaching every learner and inspiring every educator has supported over 10,000 schools and 4 million students across 155 countries. We are committed to driving transformative experiences for learners, educators, and families globally. Our integrated SaaS solutions suite supports all aspects of curriculum management (Atlas), teaching and learning (ManageBac), admissions (OpenApply), and school‑to‑home communications (SchoolsBuddy). With an unwavering commitment to innovation, our technology meets rigorous data protection and security standards, ensuring first‑class training and support. Through our innovative online schools (Pamoja and Wolsey Hall), we provide comprehensive educational experiences with IB Diploma and Cambridge online courses, delivering high-quality education to schools and homes worldwide. Join us in our commitment to transforming education and empowering communities worldwide.

All qualified applicants will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, or sex.