At a Glance
- Tasks: Drive commercial growth by identifying customer insights and executing targeted marketing campaigns.
- Company: Join Faria Education Group, empowering over 4 million students globally.
- Benefits: Enjoy competitive salary, performance bonuses, wellness allowance, and unlimited book budget.
- Other info: Collaborative environment with opportunities for professional development and team socials.
- Why this job: Make a real impact in education while developing your marketing skills.
- Qualifications: Experience in B2B demand generation and strong analytical skills required.
The predicted salary is between 45000 - 55000 £ per year.
The Regional Customer Demand Marketing Manager is responsible for driving commercial growth across the existing customer base within a defined region: Americas, APAC, China, Europe or MEA.
The role focuses on generating cross-sell and upsell pipeline across the full product portfolio, identifying expansion opportunities within existing accounts and converting customer insight, whitespace analysis and product knowledge into targeted marketing activity that delivers measurable pipeline and revenue.
Key Responsibilities
- Identify – Customer Insight & Growth Opportunities
- Own cross-sell, upsell, and whitespace analysis to uncover next-best-product and upgrade opportunities.
- Build target account lists and segmentations using customer data, health scores, and propensity to buy.
- Analyze buying triggers, feedback, and barriers, feeding insights to Product, Sales, and CX teams.
- Prioritize – Strategy & Account Planning
- Own the regional customer demand strategy and budget, aligning activity to revenue targets.
- Agree on priority accounts and products with Sales/CX, developing ABM programs for high-value targets.
- Maintain the regional campaign planner to drive systematic expansion.
- Activate – Demand Generation & Campaign Execution
- Deliver full-funnel integrated campaigns (paid media, email, events, nurture) to meet pipeline targets.
- Manage the regional paid media budget and build always-on nurture programs.
- Support product launches and feature releases, continually testing channels and messaging for performance.
- Convert – Sales & Pipeline Enablement
- Partner with Sales, SDRs, and RVPs to turn demand into qualified pipeline.
- Equip sales teams with target lists, follow-up actions, enablement materials, and proof points.
- Analyze funnel metrics and gather sales feedback to optimize conversion rates.
- Optimize – Performance, Data & ROI
- Track and report on pipeline, revenue, campaign ROI, and conversion by segment and channel.
- Partner with Rev Ops to ensure clean customer data, accurate attribution, and robust tracking.
- Scale high-performing channels and identify automation opportunities to improve campaign efficiency.
- Scope of the Role
The role is responsible for driving expansion opportunities across all existing customers within the assigned region and across the full product portfolio. This includes:
- Cross-sell: An existing Open Apply customer purchasing Vectare for the first time.
- Upsell: An Open Apply Essentials customer upgrading to Open Apply CRM.
- Product expansion: An existing customer adopting additional products, modules, or services.
- Upgrade: An existing customer moving to a higher-value product or service level.
Opportunities will be identified through whitespace analysis, customer segmentation, product adoption, account insight, customer feedback and Sales/Customer Experience intelligence.
The ultimate objective is to generate qualified expansion pipeline and incremental revenue from the existing customer base.
- Key Stakeholders
- Sales & SDRs – pipeline targets, priority accounts, campaign follow-up and conversion.
- Customer Experience – account health, customer needs, adoption, renewal and expansion opportunities.
- Product & Product Marketing – product launches, features, positioning and customer propositions.
- Revenue Operations – data, segmentation, attribution, reporting and marketing automation.
- Sales Enablement – messaging, campaign assets and sales conversion.
- Wider Marketing – New Business Demand, other Regional Customer Demand Marketers, Content, Digital and Creative teams
Skills & Experience
Essential
- Proven experience in B2B demand generation, growth marketing or customer marketing.
- Strong understanding of cross-sell, upsell and customer expansion.
- Demonstrable experience delivering multi-channel marketing campaigns.
- Experience working towards pipeline and revenue targets.
- Strong analytical skills with experience using data to identify opportunities and optimise performance.
- Experience partnering closely with Sales and SDR teams to generate and convert pipeline.
- Strong campaign, project and stakeholder management skills.
- Ability to operate strategically while remaining hands-on in campaign execution.
Desirable
- Experience within B2B Saa S or technology.
- Experience in Account-Based Marketing, lifecycle marketing or customer expansion.
- Experience marketing across multiple products or a complex product portfolio.
- Experience with CRM and marketing automation platforms.
- Experience working across international or multi-region markets.
- Success Measures
- Success will be measured primarily through commercial outcomes, including:
- Cross-sell and upsell pipeline generated.
- Marketing contribution to regional pipeline targets.
- Revenue influenced and generated from existing customers.
- Conversion of marketing-generated opportunities.
- Customer product adoption and expansion.
- Campaign performance, efficiency and ROI.
- Growth in customer lifetime value.
The successful candidate will combine commercial thinking, customer insight, analytical capability and strong demand generation execution to turn the existing customer base into a significant and sustainable source of growth.
Benefits
- Competitive salary is based on experience, and performance bonuses are based on KPIs
- Monthly Health & Wellness Allowance
- Team socials
- Professional Development opportunities
- Unlimited book budget
- ABOUT FARIA EDUCATION GROUP
Faria Education Group empowers over 4 million students and 10,000 schools across 155 countries.
We deliver secure, innovative international education systems—covering curriculum management, admissions, teaching, and school communications—alongside top-tier online courses and revision programs like IB Diploma and Cambridge.
Transform education with our integrated solutions: Manage Bac, Open Apply, Atlas, Schools Buddy, Pamoja, Wolsey Hall, and Oxford Study Courses.
Customer Demand Marketing Manager in England employer: Faria Education Group
Faria Education Group is an exceptional employer that fosters a dynamic and collaborative work culture, empowering employees to drive meaningful impact in the education sector. With a focus on professional development, competitive benefits including a monthly health and wellness allowance, and an unlimited book budget, we support our team members in their growth while promoting a healthy work-life balance. Join us in transforming education globally, where your contributions will be valued and recognised across a diverse international landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Demand Marketing Manager in England
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Faria Education Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Faria Education Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Faria Education Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Customer Demand Marketing Manager in England
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Faria Education Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Faria Education Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Faria Education Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Faria Education Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Faria Education Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Faria Education Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
