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- Tasks: Lead social media strategies and manage channels like Instagram, TikTok, and more.
- Company: Join Farfetch, a global leader in luxury fashion connecting customers with top brands.
- Benefits: Enjoy a creative work environment and the chance to shape luxury fashion marketing.
- Why this job: Be part of a diverse team that values innovation and collaboration in the fashion industry.
- Qualifications: Must have a strong grasp of social media trends and a passion for fashion.
- Other info: Ideal for self-starters eager to make an impact in a fast-paced setting.
The predicted salary is between 28800 - 42000 £ per year.
Farfetch is a leading global marketplace for the luxury fashion industry. The Farfetch Marketplace connects customers in over 190 countries and territories with items from more than 50 countries and over 1,400 of the world’s best brands, boutiques, and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace.
BRAND
We’re a diverse team of Brand marketing professionals, spanning artistic and strategic expertise in luxury fashion. We’re driven to amaze our global community of customers through our creative, revolutionary spirit and collaborative style.
THE ROLE
The Social Media Lead will play an integral role in the brand marketing team. You will be responsible for developing and executing innovative social media strategies to drive engagement, increase brand awareness, and foster community across various platforms.
You are a self-starter who proactively loves sharing new ideas, as well as a deep knowledge of social media and a finger on the pulse of all things social. You will have a deep understanding of how social trends, formats and behaviours impact marketing/communications efforts and be able to confidently create and implement for them.
You will collaborate closely with fashion, creative, influencer and brand partnerships teams to deliver best in class social across all Farfetch marketing campaigns and Browns social channels.
WHAT YOU’LL DO
- Social Strategy: support the Head of Creative to develop and maintain comprehensive social media strategy across FARFETCH and Browns social channels.
- Channel management: lead all social media channels, including but not limited to Instagram, Facebook, Twitter, LinkedIn, TikTok, and emerging platforms, ensuring consistent brand messaging and engaging content.
- Social content planning: lead on implementing an organised social calendar, collaborating closely with the creative, editorial and fashion teams to manage and plan commercial and cultural social moments throughout the year as relevant.
- Creator Content and Casting: Identify, recruit and commission social content creators/talent to create social-first content for Farfetch social channels, including casting creators/talent for our own campaign shoots.
- Projects: leading from a social perspective on commercial and cultural projects as relevant, working closely with wider teams including creative, editorial, wider marketing and external agencies.
- Team Management: fostering and developing the Social Media Writer Reporting: Supporting the business as required on compilation of regular reporting on weekly, monthly and quarterly social media analysis and performance.
- Converting data performance into useful insights and learnings.
- Finance admin: raising POs, invoicing, supporting on budget tracking.
WHO YOU ARE
- Must demonstrate an extensive knowledge of leading social media trends and techniques with an interest in creative innovation across key channels including Instagram and TikTok.
- An obsessive attention to detail and a track record of operating in a fast-paced environment and being able to deal with ambiguity is essential.
- A team player who demonstrates a strong work ethic and willingness to learn; enthusiasm and time management is a must as are excellent communication skills.
- Ability to adapt, interpret, prioritise and deliver actions promptly with a sharp attention to detail.
- Ability to work reactively with flexibility when required within a fast-paced environment.
- A keen interest in the fashion industry is strongly preferred.
- Experience in cultural and engagement driven talent across social, focused on luxury fashion.
- Degree level education, preferably in marketing or fashion.
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Social Media Lead employer: Farfetch
Contact Detail:
Farfetch Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Lead
✨Tip Number 1
Stay updated on the latest social media trends and platforms, especially those relevant to luxury fashion. Follow industry leaders and engage with their content to understand what resonates with audiences.
✨Tip Number 2
Showcase your creativity by developing a unique social media campaign idea that aligns with Farfetch's brand values. This will demonstrate your proactive approach and understanding of the luxury market.
✨Tip Number 3
Network with professionals in the fashion and social media industries. Attend events or webinars where you can connect with influencers and brand representatives, which could lead to valuable insights and opportunities.
✨Tip Number 4
Prepare to discuss how you would handle specific challenges in social media management, such as responding to negative feedback or adapting to sudden changes in trends. This shows your readiness for a fast-paced environment.
We think you need these skills to ace Social Media Lead
Some tips for your application 🫡
Understand the Brand: Dive deep into Farfetch's brand identity and values. Familiarize yourself with their unique marketplace and luxury fashion offerings to tailor your application accordingly.
Highlight Relevant Experience: Emphasize your experience in social media management, particularly in luxury fashion. Showcase any successful campaigns you've led or contributed to, focusing on engagement and brand awareness.
Showcase Creativity: Demonstrate your creative thinking by including examples of innovative social media strategies you've developed. Mention any trends you've successfully leveraged in past roles.
Tailor Your Application: Customize your CV and cover letter to reflect the specific requirements of the Social Media Lead role. Use keywords from the job description to ensure your application stands out.
How to prepare for a job interview at Farfetch
✨Show Your Passion for Fashion
Make sure to express your enthusiasm for the fashion industry during the interview. Share your insights on current trends and how they influence social media strategies, demonstrating that you are not just knowledgeable but also genuinely passionate about luxury fashion.
✨Demonstrate Your Social Media Expertise
Be prepared to discuss specific social media campaigns you've led or contributed to in the past. Highlight your understanding of various platforms like Instagram and TikTok, and how you've used them to drive engagement and brand awareness.
✨Prepare for Creative Collaboration
Since the role involves working closely with creative teams, come ready to discuss how you collaborate with others. Share examples of successful projects where teamwork played a crucial role, emphasizing your ability to foster a collaborative environment.
✨Data-Driven Insights
The ability to convert data performance into actionable insights is key. Be ready to talk about how you've used analytics to inform your social media strategies in the past, and how you plan to apply this skill at Farfetch.
