SEO Software Engineer - Frontend

Farfetch is a leading global marketplace for the luxury fashion industry, connecting customers in over 190 countries with items from more than 50 countries and over 1,400 of the world's best brands and charming boutiques. Farfetch opens a world of luxury for endless expressions of style, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace.

TECHNOLOGY

We are on a mission to build the technology that powers the global platform for luxury fashion. We operate a modular end-to-end technology platform purpose-built to connect the luxury fashion ecosystem worldwide, addressing complex challenges and enjoying it. We are empowered to break traditions and revolutionise, with the freedom and autonomy to make a difference for our customers all over the world.

PORTO

Our office is near Porto, in the north of Portugal, and is located in a vibrant business hub. It offers a dynamic and welcoming environment where our employees can connect and network with a large community of tech professionals.

THE ROLE

We are looking for a Front End Engineer to join our SEO team at the cross-section between our Engineering and Growth Marketing departments. You will bridge engineering and search, building and optimising front-end foundations that scale organic visibility, performance, and user experience. You will handle the implementation of our technical SEO backlog, improving crawlability, indexability, rendering, and site speed across our website. You will also help develop automation pipelines and set up SEO testing frameworks to validate impact and drive measurable growth. You will work primarily with React and modern web technologies, ensuring all frontend experiences are fast, accessible, and discoverable at scale.

WHAT YOU'LL DO

• Implement and maintain SEO-related frontend features and fixes across templates, structured data, redirects, sitemaps, and meta handling.
• Build and optimise components and pages using React, ensuring SEO, performance, and accessibility best practices are applied.
• Collaborate with SEO and data teams to automate validation of tags, schema, and Core Web Vitals across deployments.
• Set up and maintain SEO A/B testing infrastructure to measure impact on traffic and conversions.
• Support localisation features such as language-based rendering, regional content, and hreflang implementation.
• Stay up to speed with frontend technologies, web performance optimisation, and rendering best practices.
• Have an understanding of the full development lifecycle with an emphasis on software quality processes.
• Work in an Agile environment, focusing on delivery, collaboration, and continuous improvement.
• Use state-of-the-art technologies to deliver performant and scalable code.
• Ensure all implementations meet Core Web Vitals, accessibility, and performance standards.
• Work with the broader Engineering team to ensure SEO checks (structured data, metadata, and performance tests) run automatically before new releases go live.
• Contribute to improvements in rendering strategies (SSR, hydration, lazy loading) and experimentation setups to enhance SEO performance continuously.

WHO YOU ARE

• Strong background in modern frontend engineering (React, TypeScript, CSS-in-JS, React-Testing-Library).
• Knowledge of headless CMS integration (e.g., Coremedia or similar platforms).
• Understanding of technical SEO and how frontend code impacts discoverability (crawlability, Core Web Vitals, structured data, canonicalisation).
• Experienced with REST APIs and GraphQL integrations.
• Familiar with web performance optimisation, accessibility (WCAG), and responsive design principles.
• Experience with version control (Git) and collaborative development workflows and CI/CD systems.
• Familiar with AI SEO trends such as schema enrichment, AI-generated metadata, and semantic markup.
• Experience integrating analytics and tracking for SEO experiments (e.g., Looker, GSC API, or custom dashboards).
• Passionate about clean, well-documented, easily maintainable, and performant code.
• Experience with CI/CD systems and Agile methodologies (Scrum or Kanban) is a plus.
• Understanding of how search engines interact with JavaScript frameworks (SSR, hydration, lazy loading, etc.).
• Comfortable collaborating with SEO teams and translating technical requirements into scalable engineering solutions.
• Experience with A/B testing frameworks or experimentation tools.
• Familiarity with SEO tools (e.g., Screaming Frog, Google Search Console, Lighthouse) is a plus.
• Skilled in problem-solving and with a proactive attitude.
• An excellent team worker with good communication skills.
• Fluent in English (spoken and written).

REWARDS & BENEFITS

• Health insurance for the whole family, flexible working environment and well-being support and tools.
• Extra days off, sabbatical program and days for you to give back for the community.
• Training opportunities and free access to Udemy.
• Flexible benefits program.

EQUAL OPPORTUNITIES STATEMENT

Farfetch is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law.

SCAM DISCLAIMER

It has come to our attention that there may be fraudulent activities involving individuals or organizations falsely claiming to represent Farfetch in order to attract candidates to a scam. Please be aware that Farfetch does not conduct recruitment processes through messaging apps or any unofficial communication channels, other than our official careers website. Additionally, Farfetch will never ask candidates for any form of payment during the recruitment process.