Personal Shopper in London

Disruptive, unexpected and revolutionary in our own way… Browns changed the course of retail and fashion history forever when it opened in 1970. Born in London but celebrated globally, we're the one‑stop shop for the best luxury fashion including established designers and emerging talent; renowned for our influence in fashion and style, and our innovative approach to retail and high‑level service. Powered by Farfetch, we continue to disrupt the retail landscape to deliver a global luxury shopping experience of the future, championing creativity and originality.

Our people are at the heart of everything we do. Together we are here to make a difference and to spread kindness. We welcome differences, empower individuality and celebrate diverse skills and perspectives, creating an inclusive environment for everyone.

The Role

Based at the Browns Boutique in Mayfair, we are seeking an experienced and driven Personal Shopper to join our in boutique team. The ideal candidate will have a passion for luxury fashion, a strong eye for style and a proven ability to deliver personalised shopping experiences that exceed client expectations and contribute to profitable revenue growth.

The Personal Shopper will be responsible for building, maintaining and developing strong client relationships, providing expert style advice and driving sales through active engagement with walk in customers, their existing client base and assigned clients across all sales channels, both physical and digital, delivering a humanised, elevated and differentiated experience.

Working from the boutique, you will deliver a seamless end to end customer journey across key client segments including walk in customers, independent stylists and high value local and international clients. A strong and current personal client book is highly desirable, with the expectation that it will transition into Browns with the successful candidate.

What You'll Do

• You will work collaboratively with the Client Development Manager and key stakeholders across the business to drive strong client engagement and sales performance
• You will build and maintain a loyal high value client base through intuitive service, proactive communication and strategic outreach, delivering strong results across client acquisition, retention and growth while driving revenue and maintaining healthy margins
• You will confidently use and maximise all relevant tools, systems and platforms to deliver a compelling and consistent service proposition to clients, including D365, Storm, Shopify, Salesforce, Excel and other clienteling and communication tools
• You will identify growth opportunities across clients, territories and product categories, using your initiative to propose ideas that enhance client acquisition, retention and overall performance
• You will acquire new clients through boutique and BrownsFashion.com traffic, boutique events and social media engagement
• You will focus on developing and growing your client base through Personal Shopping appointments, both in person and virtual, live shopping and ongoing engagement and outreach
• You will position yourself as an ambassador for Browns, attending and supporting events and activations to establish and grow strong client relationships
• You will take ownership of your clients’ end to end experience, from outreach and onboarding through selling and order fulfilment, including returns and aftercare
• You will maintain shop floor standards and ensure the boutique looks immaculate at all times, upholding Browns’ luxury positioning and client experience expectations
• You will support the organisation and hosting of exclusive client events, trunk shows and private shopping appointments, as well as generating and featuring in Browns content where relevant
• You will manage special requests and bespoke orders with exceptional attention to detail and a consistently high level of client service

Who You Are

• You have a proven track record in luxury fashion with impressive sales performance
• You have an excellent track record in delivering and exceeding objectives
• You are results focused, and self‑motivated, taking ownership of your performance and potential with ability to understand base commercial data and information
• Proactive, self‑motivated, and professional able to work independently and autonomously as well as part of a team
• Exceptional interpersonal and communication skills
• You are a capable and confident communicator and host, comfortable with 1:1 outreach, public speaking and event participation
• You are able to engage with people across multiple geographies, cultures, and industries building and maintaining long‑term client relationships
• You demonstrate a passionate approach to client experience, engaging with customers both remotely and face‑to‑face
• You have, and continue to build a strong knowledge of luxury fashion brands, designers, and trends
• You are passionate about product and proactive in communicating key trends, newness etc. to clients
• Proactive, self‑motivated, and able to work independently as well as part of a team
• Excellent organisational skills and attention to detail
• Proficient in using retail management software and client relationship management (CRM) systems
• You are analytical with a keen eye for detail with an ability to multitask across selling, customer experience, operations, logistics and customer care etc
• You have a continuous improvement mindset, focused on efficiency, detail
• Flexibility to work weekends, holidays, and during peak shopping periods

EQUAL OPPORTUNITIES STATEMENT & SCAM DISCLAIMER

• Equal Opportunities Statement: Farfetch is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law.
• Scam Disclaimer: It has come to our attention that there may be fraudulent activities involving individuals or organizations falsely claiming to represent Farfetch in order to attract candidates to a scam. Please be aware that Farfetch does not conduct recruitment processes through messaging apps or any unofficial communication channels, other than our official careers website. Additionally, Farfetch will never ask candidates for any form of payment during the recruitment process.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.