At a Glance
- Tasks: Plan and optimise Paid Social & Display campaigns to drive new customer acquisition.
- Company: Join Farfetch, a leading luxury fashion marketplace connecting customers globally.
- Benefits: Enjoy flexible work, health insurance, and a vibrant office environment in London.
- Other info: Collaborative culture with opportunities for growth and learning in a dynamic industry.
- Why this job: Be part of a diverse marketing team and make an impact in the luxury e-commerce space.
- Qualifications: 2-3 years in performance marketing with strong analytical skills and digital marketing knowledge.
The predicted salary is between 40000 - 50000 £ per year.
Farfetch is a leading global marketplace for the luxury fashion industry, connecting customers in over 190 countries with items from more than 50 countries and over 1,400 of the world’s best brands and charming boutiques from around the world. Farfetch opens a world of luxury for endless expressions of style, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace.
MARKETING
We’re a diverse team of Marketing professionals, spanning artistic and scientific expertise. We’re driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test and learn culture and collaborative style. All for the love of fashion.
LONDON
Our London office is located in Old Street, London’s tech hub, and is home to a wide range of teams. Our open space is ideal for collaborative work and sharing ideas. We also have a large outdoor terrace, which is the perfect spot to have a team lunch or host events.
THE ROLE
The Performance Marketing Specialist supports the execution and day-to-day management of Global Paid Social and Display campaigns. Working closely with the Performance Marketing Manager, they’ll help plan, optimise, and report on campaigns, while coordinating with external partners to deliver against channel OKRs. The role requires a solid understanding of Paid Social and Display, including platform dynamics and market nuances, alongside strong analytical skills to interpret performance and drive optimisation. The candidate should be highly numerate, proactive, and confident communicating with both internal stakeholders and external partners. A strong grasp of digital marketing within a luxury e-commerce context is essential, with an understanding of how broader commercial factors (e.g. pricing, promotions) influence performance.
WHAT YOU'LL DO
- Plan, execute, and optimise Paid Social & Display campaigns (prospecting, app installs, remarketing), driving new customer acquisition and scalable growth.
- Own campaign performance, identifying opportunities to scale efficiently and improve CAC/LTV.
- Support forecasting and deliver against GTV and new customer targets.
- Analyse performance and run structured tests (creatives, audiences, product features) to continuously improve acquisition efficiency.
- Translate data into clear, actionable insights and communicate performance to stakeholders.
- Collaborate cross-functionally (Creative, Analytics, Trading, CRM) and with external partners to align campaigns with business objectives.
- Manage budgets effectively, ensuring spend is optimised against performance targets.
- Ensure accurate tracking, reporting, and execution across platforms.
- Support key trading moments within the FARFETCH promotional calendar.
WHO YOU ARE
- 2–3 years of experience in Paid Social, Display, or performance marketing, with a strong focus on prospecting and new customer acquisition.
- Strong commercial mindset, with understanding of acquisition KPIs (CAC, LTV, ROAS) and growth levers.
- Experienced in major platforms (e.g. Meta, TikTok) and tools such as Appsflyer (or other MMPs), and Smartly; familiarity with attribution and tracking setups.
- Highly analytical, with the ability to work with large datasets and translate performance into actionable insights (advanced Excel required; Looker is a plus).
- Detail-oriented and organised, with the ability to manage multiple campaigns and priorities simultaneously.
- Collaborative and confident communicator, able to work cross-functionally and manage external partners effectively.
- Proactive and curious, with a test-and-learn mindset and a drive to continuously improve performance.
- Strong understanding of digital marketing within a luxury/e-commerce environment.
REWARDS & BENEFITS
- Employee Pension Scheme.
- Flexible Benefits Program.
- Health Insurance & Critical Illness cover.
- Flexible work environment - Hybrid Model (3 days a week from the office, 2 days from home).
Paid Social & Display - Performance Marketing Specialist employer: Farfetch
Farfetch is an exceptional employer, offering a vibrant work culture in the heart of London’s tech hub, where creativity and collaboration thrive. With a flexible hybrid work model, comprehensive benefits including health insurance and a pension scheme, and a commitment to employee growth through diverse marketing initiatives, Farfetch empowers its team to excel in the luxury fashion industry while enjoying a unique and supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social & Display - Performance Marketing Specialist
✨Tip Number 1
Get to know the company inside out! Research Farfetch's values, culture, and recent campaigns. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing a role at Farfetch. Personal connections can make a huge difference!
✨Tip Number 3
Prepare for interviews by practising common questions related to performance marketing. Be ready to discuss your experience with Paid Social and Display campaigns, and how you've driven results in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Farfetch family.
We think you need these skills to ace Paid Social & Display - Performance Marketing Specialist
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Performance Marketing Specialist role. Highlight your experience in Paid Social and Display, and show how your skills align with our data-driven approach and collaborative culture.
Show Off Your Analytical Skills:We love numbers! Be sure to include examples of how you've used data to drive campaign performance in your previous roles. Mention any tools you’ve used, like Excel or Looker, to showcase your analytical prowess.
Communicate Clearly:When writing your application, keep it clear and concise. We want to see your personality shine through, so don’t be afraid to let us know why you’re passionate about digital marketing in the luxury e-commerce space.
Apply Through Our Website:To ensure your application gets the attention it deserves, make sure to apply directly through our official careers website. This way, we can easily track your application and get back to you faster!
How to prepare for a job interview at Farfetch
✨Know Your Numbers
As a Performance Marketing Specialist, you'll need to be comfortable with metrics like CAC, LTV, and ROAS. Brush up on these key performance indicators before your interview, and be ready to discuss how you've used them in past campaigns.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess by discussing specific examples where you've interpreted data to drive campaign optimisation. Bring along any relevant case studies or reports that highlight your ability to turn numbers into actionable insights.
✨Familiarise Yourself with Platforms
Make sure you’re well-versed in the major platforms mentioned in the job description, like Meta and TikTok. If you have experience with tools like Appsflyer or Smartly, be ready to share how you've leveraged these in your previous roles.
✨Emphasise Collaboration
This role requires working closely with various teams and external partners. Prepare examples of how you've successfully collaborated in the past, highlighting your communication skills and ability to manage multiple stakeholders effectively.
