At a Glance
- Tasks: Optimise PPC campaigns and conduct data analysis to drive performance improvements.
- Company: Farfetch, a global leader in luxury fashion marketplace.
- Benefits: Flexible work environment, health insurance, and employee pension scheme.
- Other info: Collaborative culture in London's tech hub with excellent career growth opportunities.
- Why this job: Join a dynamic team and make an impact in the luxury fashion industry.
- Qualifications: 3 years in digital marketing, strong data analysis skills, and Google Ads experience.
The predicted salary is between 40000 - 50000 € per year.
Farfetch is a leading global marketplace for the luxury fashion industry, connecting customers in over 190 countries with items from more than 50 countries and over 1,400 of the world's best brands and charming boutiques from around the world. Farfetch opens a world of luxury for endless expressions of style, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace.
We're a diverse team of Marketing professionals, spanning artistic and scientific expertise. We're driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test and learn culture and collaborative style. All for the love of fashion.
Our London office is located in Old Street, London's tech hub, and is home to a wide range of teams. Our open space is ideal for collaborative work and sharing ideas. We also have a large outdoor terrace, which is the perfect spot to have a team lunch or host events.
The PPC Analyst is responsible for the daily maintenance and optimization of PPC/SEM advertising campaigns, with a specific focus on reporting, measurement and campaign improvements. This role involves executing testing plans, conducting experiments under the guidance of leadership, and processing data to support data-driven insights. The ideal candidate possesses an analytical mindset, a solid understanding of testing methodologies, and the ability to organize data to help refine PPC performance.
What You'll Do
- Implement testing tasks to optimize PPC campaign performance, including ad creatives, landing pages, and bidding adjustments based on defined strategies.
- Assist in the setup of A/B tests and other experimental methodologies to measure the impact of changes on key performance metrics.
- Monitor active tests and campaigns, compile results, and provide data summaries to help inform future optimization recommendations.
- Maintain detailed records of testing processes and results to ensure consistency and facilitate team knowledge sharing.
- Identify and suggest areas for automation within daily testing workflows to improve team efficiency.
- Conduct analysis on campaign datasets to extract trends and insights for optimization.
- Utilize and update custom scripts to automate data analysis and improve the speed of reporting.
- Help maintain custom tools and dashboards used for PPC campaign management and performance analysis.
Who You Are
- Minimum of 3 years of experience in digital marketing or data analytics.
- Solid foundational skills in data analysis tools like Excel, Looker, Tableau and data visualization.
- Experience with Google Ads.
- Experience organizing data sets and providing clear summaries to support PPC campaign optimization.
- Ability to track performance metrics and follow A/B testing protocols to provide data-backed suggestions.
- Understanding of the statistical methods required to analyze marketing data accurately.
- Familiarity with SQL/BigQuery is desired, and Python is a plus.
Rewards & Benefits
- Employee Pension Scheme
- Flexible Benefits Program
- Health Insurance & Critical Illness cover
- Flexible work environment - Hybrid Model (3 days a week from the office, 2 days from home)
PPC Analyst in London employer: Farfetch
Farfetch is an exceptional employer, offering a vibrant work culture in the heart of London's tech hub. With a focus on employee growth and collaboration, the company provides flexible working arrangements, comprehensive health benefits, and a commitment to diversity and inclusion. As a PPC Analyst, you'll thrive in an environment that values data-driven insights and innovative thinking, all while enjoying the unique perks of working in a luxury fashion marketplace.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Analyst in London
✨Tip Number 1
Get to know the company inside out! Research Farfetch's values, culture, and recent campaigns. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing a role as a PPC Analyst at Farfetch.
✨Tip Number 3
Prepare for the interview by brushing up on your data analysis skills. Be ready to discuss how you've used tools like Google Ads, Excel, and SQL in past roles. Show them you can bring value to their PPC campaigns!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the Farfetch family.
We think you need these skills to ace PPC Analyst in London
Some tips for your application 🫡
Show Off Your Data Skills:Make sure to highlight your experience with data analysis tools like Excel, Looker, and Tableau. We love seeing how you can turn numbers into insights, so don’t hold back on showcasing your analytical prowess!
Tailor Your Application:When applying, tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We want to see how you fit into our PPC Analyst role, so make it personal and relevant!
Be Clear and Concise:Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read through your achievements and experiences. We appreciate a well-structured application that gets straight to the good stuff!
Apply Through Our Website:Don’t forget to apply through our official careers website! It’s the best way to ensure your application gets to us directly and is considered in the right context. Plus, it’s super easy to navigate!
How to prepare for a job interview at Farfetch
✨Know Your PPC Stuff
Make sure you brush up on your PPC and SEM knowledge before the interview. Understand the latest trends, tools, and strategies in digital marketing, especially those relevant to luxury fashion. Being able to discuss specific campaigns or metrics will show that you're not just familiar with the basics but are genuinely passionate about the field.
✨Show Off Your Analytical Skills
Prepare to demonstrate your analytical mindset. Bring examples of how you've used data analysis tools like Excel or Tableau to optimise campaigns in the past. Be ready to discuss A/B testing methodologies and how you've applied them to improve performance metrics. This will highlight your ability to turn data into actionable insights.
✨Familiarise Yourself with Farfetch
Do your homework on Farfetch and its unique position in the luxury fashion market. Understand their brand values and how they connect with customers globally. This knowledge will help you tailor your answers and show that you're a good fit for their culture and mission.
✨Ask Smart Questions
Prepare thoughtful questions to ask at the end of your interview. Inquire about their testing processes, team dynamics, or how they measure success in PPC campaigns. This not only shows your interest in the role but also gives you insight into whether this is the right environment for you.
