At a Glance
- Tasks: Lead marketing tech strategies to enhance performance and drive business growth.
- Company: Join Farfetch, a global luxury fashion tech platform that celebrates individuality.
- Benefits: Flexible work environment, health insurance, and a vibrant team culture.
- Other info: Dynamic, inclusive workplace with opportunities for professional development.
- Why this job: Make a real impact in the fashion industry with innovative marketing technology.
- Qualifications: Expertise in marketing tech platforms and strong analytical skills required.
The predicted salary is between 56250 - 68750 £ per year.
UK London, United Kingdom Farfetch - Growth Marketing – Marketing Tech /Permanent /Hybrid Farfetch exists for the love of fashion.
We believe in empowering individuality.
Our mission is to be the global technology platform for luxury fashion, connecting creators, curators and consumers.
We're a positive platform for good, bringing together an incredible creative community made up by our people, our partners and our customers.
This community is at the heart of our business success.
We welcome differences, empower individuality and celebrate diverse skills and perspectives, creating an inclusive environment for everyone.
We are FARFETCH for All.
MARKETINGWe’re a diverse team of Marketing professionals, spanning artistic and scientific expertise.
We’re driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test and learn culture and collaborative style.
All for the love of fashion.
LONDON OR PORTOOur office is located in Old Street, London's tech hub while most of our engineering and product stakeholders are based out of Porto in Portugal.
Our open-plan space in both locations is ideal for collaborative working.
When you're not doing what's never been done, you can enjoy a team lunch on our large outdoor terrace, or join a yoga class in our dedicated studio in the London office.
THE ROLEWe are seeking a highly skilled Marketing Tech (Senior) Principal to join our dynamic team at Farfetch, reporting to our VP Growth Marketing.
You will be responsible for leading the organization's efforts to lead the strategic development and optimization of marketing technology solutions to enhance channel performance, drive efficiency, and support ambitious business growth.
WHAT YOU'LL DO Architect and oversee the integration of marketing technologies, ensuring seamless data flow across paid marketing channels (SEM, Paid Social, Display, Affiliates etc), web & app analytics, CRM and personalization platforms.
Partner with marketing, product, and engineering teams to define and implement scalable solutions that improve audience & value signals, attribution, and campaign performance.
Ensure compliance with data privacy regulations while maximizing the use of first-party data for personalization and performance optimization.
Define best practices, governance frameworks, and training programs to enhance marketing tech & AI adoption across teams.
Help Farfetch in driving towards a single customer view across all touchpoints and parts of the journey Work with marketing & product teams to optimise our product feeds with rich & accurate data for paid & organic channels WHO YOU ARE Deep expertise in marketing technology platforms (e. g., CDPs, customer analytics tools, server-side tagging, customer engagement and automation platforms).
Ideally worked in an e-commerce environment with an understanding of online consumer behavior.
Strong technical background with experience in REST APIs, data architecture, and marketing automation workflows.
Ability to translate complex technical concepts into business-friendly strategies that drive marketing performance.
Demonstrated ability to effectively communicate complex technical concepts and strategies to senior management, resulting in measurable positive impacts on business operations and outcomes.
Experience working cross-functionally with marketing, product, data science, and engineering teams (eg managing RFPs with service providers).
Strong problem-solving and analytical skills, with a data-driven mindset and a passion for innovation.
Extensive hands-on or leadership experience in Search Marketing or Display Marketing is a strong plus.
REWARDS & BENEFITSEmployee Pension Scheme Flexible Benefits Program Health Insurance & Critical Illness cover Flexible work environment- 3 days a week in the office, 2 days from home EQUAL OPPORTUNITIES STATEMENT & SCAM DISCLAIMEREQUAL OPPORTUNITIES STATEMENT- Farfetch is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process.
We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law.
SCAM DISCLAIMER- It has come to our attention that there may be fraudulent activities involving individuals or organizations falsely claiming to represent Farfetch in order to attract candidates to a SCAM.
Please be aware that Farfetch does not conduct recruitment processes through messaging apps or any unofficial communication channels, other than our official careers website.
Additionally, Farfetch will never ask candidates for any form of payment during the recruitment process.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information.
These tools assist our recruitment team but do not replace human judgment.
Final hiring decisions are ultimately made by humans.
If you would like more information about how your data is processed, please contact us.
Marketing Tech (Senior) Principal in London employer: Farfetch
FARFETCH is an exceptional employer that values creativity and passion for luxury fashion, offering a vibrant work culture in the heart of Mayfair. As a Junior Personal Shopper, you will benefit from ongoing training and development opportunities, allowing you to enhance your skills while building meaningful relationships with clients. Join us to be part of a dynamic team that prioritises employee growth and delivers unparalleled client experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Tech (Senior) Principal in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Farfetch and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Farfetch are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Farfetch on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Farfetch. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Tech (Senior) Principal in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Farfetch. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Farfetch:Show us that you’ve done your homework! In your application, briefly mention what you admire about Farfetch’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Farfetch
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Farfetch will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Farfetch, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
